Microsoft to Buy Yahoo for $44.6 Billion

Feb 1, 2008 • 9:12 am | comments (5) by | Filed Under Bing Search

In an unexpected move this morning, Microsoft has made a $44.6 billion move to acquire Yahoo. Needless to say, it has come as a shock to everyone.

What's in store? We're not sure, but we hope it's good.

I thought this was coming... especially after Bill Gates kind of hinted for something big to happen on CNBC the other day.

I just hope they keep Yahoo's properties under the Yahoo name but put in Live search.

And others are seeing the promise of fewer major search engines to worry about in SEO:

So in the future only two search engines to optimize for..... :)

Some people already saw it coming.

Yes, I predicted this sometime ago when the rumour mills were working overtime. This is only natural and the only way to counter Google. Combining the resources of MSFT and YHOO, they may be able to create a stronger search brand. Yahoo will almost certainly need to accept.

All I have to say is wow. It'll be interesting to see if any other companies step up to bid for Yahoo in the interim. This is the news to watch this month.

Forum discussion continues at WebmasterWorld, DigitalPoint Forums, HighRankings Forum, and Sphinn (hi Danny!).

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