Duplicate Links: Better to be Safe Than Sorry?

What happens if you link to the same page twice on one page with different anchor text? Does Google devalue the link at all? This question is asked on Cre8asite Forums.

I have 2 identical links on same page but with different anchor text. I know google will retain only one link for page rank, but I would like to know if the second anchor text will reduce the importance of the first anchor text (for keywords).

You really need not worry about this, says another member. There's no way to assume that the algorithm will penalize you at all.

How do you know google will only retain 1 link for page rank? Assume nothing!

However in answer to your question, there is no problem with having more than one link pointing to a specific page.

You may not know if your rankings will be impacted, but it doesn't appear from tests that these rankings have been negatively impacted.

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