Google Updates Webmaster Guidelines: Selling Links is Evil

Nov 23, 2007 • 8:53 am | comments (9) by | Filed Under Google Search Engine Optimization

John Honeck discovered new wording in Google's Webmaster Guidelines that reflects how Google views paid links. He reported his findings to Philipp Lenssen, who noticed the following change (italicized):

Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.

It looks like Google is now strictly enforcing rules that will penalize webmasters who sell links.

Do you think anything will change?

Forum discussion continues at Search Engine Watch Forums.

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