Can the Competition Create High Bounce Rates?

Nov 7, 2007 • 10:28 am | comments (0) by | Filed Under SEO - Search Engine Optimization

A WebmasterWorld member is getting super high bounce rates on his website and think that the competition is messing with him. He'd like to get to the bottom of it.

Is it possible for the competition to raise bounce rates? What could potentially drive ridiculously high bounce rates?

A few ideas come to mind:

For one, it may be the Google Images search engine that is getting you a high amount of traffic. Once the image is found and downloaded, visitors typically have no reason to stay on the website.

It can also be that you're ranking well for pages that have no real relevance to your website. You could be targeting "horse manure" and actually be selling "blue widgets." If your visitors are not getting what they want, they'll leave without digging deeper.

This is possible. There are many theories involved. In fact, the member suspects that it has something to do with the listings coming from Google Base. I haven't heard any theories to that regard, but if you want to contribute to the discussion, visit WebmasterWorld.

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