AOL to Acquire Quigo for $300 Million

Nov 5, 2007 • 9:01 am | comments (0) by | Filed Under Contextual Ads

It appears that what was once an advertising deal between AOL and Quigo is now turning into a $300 investment, as Brett Tabke shares a report about this acquisition.

The purchase is designed to help the Time Warner unit better compete against the stepped up online ad initiatives from Google and Yahoo. Quigo's two main ad serving products include AdSonar, which is similar to AdSense in terms of providing targeted placements on websites and through searches, and FeedPoint, a search engine marketing tool.

This is a great direction for AOL and Quigo, as forum members report.

Congrats to the hard working folks at Quigo. AOL is living up to its stated goal of becoming one of the major players in online advertising going forward.

Hopefully this will also make Quigo a bigger player in the advertising sphere.

Forum discussion continues at WebmasterWorld.

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