In the first question, information relating to the program is shared:
Why are my text ads running on mobile phones? If your text ads are eligible to appear on Google Mobile Search pages, they will run for free through November 18, 2007. You can opt out at any time, but you will start getting charged for them on November 19th. We'll email you a reminder and post a message on your account's Campaign Summary and Account Snapshot page as the end date draws near.
Thus, it looks like the program, which Barry blogged about over a year ago at Search Engine Watch, has been relaunched. Would the prevalence of the iPhone (with over 1 million sold as of Monday, September 10th) have anything to do with it? Perhaps.
Advertisers can also see the four-month-old mobile ad preview tool in case they want to see the display of their ads.
A poll on DigitalPoint asks whether people will actually take advantage of Google's mobile ads. Right now, 2 people have voted "No," one is "Undecided," and one has answered "Yes."
Why not? Well, to one advertiser, it would be too hard to market his product to mobile phone users:
It's impossible to market any products that I advertiser by using the mobile web (none of the advertisers I work with have mobile storefronts), so I won't be using mobile ads at all.
Understandable. Personally, I avoid the mobile web unless absolutely necessary. I'd be interested to see how many impressions of ads accrue over time with this new implementation.