An advertiser at Cre8asite Forums has a dilemma.
- The user has two different sites for the same business: a .co.uk and a .com. There is a PPC campaign currently focusing on the .com site.
- The .co.uk site is performing better than the .com in the organic listings.
- The user is looking to optimize the .co.uk site better than it currently is and also focus his PPC efforts on the .co.uk.
- From material the user has gathered on the web and from other tests performed by other advertisers, it appears that the .com will have a higher CTR than the .co.uk.
The user was hoping to display a .com in the PPC results but have the destination URL be the .co.uk in order to not lose the CTR. However, this is not allowed by Google.
Forum members advise this user to run a split test. That is the best way to determine whether the CTR will change by displaying the .co.uk.
Have you ever run into this problem? How did you get around it?
Forum discussion continues at Cre8asite Forums.