Did Harry Potter Affect Your Google AdSense Earnings?

Jul 23, 2007 - 8:21 am 3 by
Filed Under Google AdSense

harry-potter-deathly-hallow.jpgAn thread on WebmasterWorld asks an interesting question: did the availability of the Harry Potter book affect your Google AdSense earnings? It seems that a webmaster has noticed an 80% drop in traffic ever since the book release on Friday night, and I kind of understand why: I spent Saturday night and almost all of Sunday reading the book. I even got a few emails from friends asking me if I was all right. :) (Yes, I was. I was just reading Book 7!)

I wasn't the only one, it seems. AdSenseAdvisor knows a few people who have done the same thing:

What an interesting thought! I hadn't considered this, even though I know a number of people who spent all of their free time during the past few days feverishly reading the new book instead of going online.

I suppose it depends on demographics.

Gives you an interesting insight into the age group? of your visitors and / or their mental profile...

That's because not all advertisers ran into this issue:

Luckily my target audience has pretty much nothing to do with HP so I'm "safe" from that maaagic.

One of the "Adsense challenges": you never know which event will affect your traffic/earnings.

But it's possible that historical metrics have accounted for the drop of traffic on that particular site:

Much more logical answers would be huge flooding problems in northern Europe, India and China (USA?) meanwhile horrendous heatwaves in southern Europe and the USA plus school holidays in many regions have just started meaning parents/families away too.

I have nothing to do with HP nor financial planning etc and my traffic always drops at this time of year and as soon as August arrives my European traffic will fall off the edge as businesses close down for their summer breaks.

I don't know... for me, I definitely had my nose stuck in the book. :)

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 23, 2024

Feb 23, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Feb 23, 2024 - 8:01 am
Google Ads

Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands

Feb 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: You Decide What Old Content Is Helpful Or Not

Feb 23, 2024 - 7:41 am
Google

No Joke: Google Is Paying Reddit For More Content, More Often

Feb 23, 2024 - 7:31 am
Google Ads

Google Ads API Version 16 Now Available

Feb 23, 2024 - 7:21 am
Previous Story: Microsoft Shortens Length of Time for Web Search Data Retention