Google AdWords API Opens Zero Impressions Reporting to Public

Jun 15, 2007 - 10:30 am 0 — by
Filed Under Google Ads

In a Google Groups thread, AdWords API Advisor informs developers about a new feature available to the public: IncludeZeroImpression has been taken out of beta and has now been made available to all developers and should work in all versions of the API.

AdWords API Advisor offers the following words of caution:

Please note that very large reports that include zero impression rows may fail (indicated by error code 112). If your report fails as a result of enabling this option, try breaking subsequent reports down into smaller queries/reports.

We are working to make this a more scalable solution. However, we (and several of you) felt it was important to expose this feature now despite this issue. We will notify you when scalability enhancements are released.

This feature is located in the KeywordReportJob and CustomReportJob.

Users are welcoming this addition to enhance their tools.

Forum discussion continues at Google Groups.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Scrolling Marquee Style For Ratings/Reviews & Underlines

Oct 23, 2026 - 7:11 am
Google Ads

Google Ads Asset Optimization Sourced Videos On/Off Toggle

Oct 23, 2026 - 7:05 am
Google Maps

Google Business Home - New Google Business Profiles Home

Oct 22, 2026 - 10:42 am
Search Forum Recap

Daily Search Forum Recap: October 22, 2026

Oct 22, 2026 - 10:00 am
Google Maps

Google Search Tests Layout Change For Local Knowledge Panel

Oct 22, 2026 - 7:51 am
Google Ads

Google Ads New Translation Tool

Oct 22, 2026 - 7:41 am
Previous Story: Australian State of Victoria is Allegedly Stealing SEO Content