Just when you may have thought that writing a good, optimized page title tag was elementary SEO, someone suggests that maybe they should be written for humans, too. And, as this Cre8asiteforums discussion suggests, even that is not enough.
Thought provoking discussion in How to write SEO friendly TITLE tag? Ron Carnell rocks the boat with:
"Yes, the Title should focus on the visitor, not just the search engine, but I doubt many visitors specifically go looking for Calls to Action or long, grammatically correct sentences in the web page Title. Just as with a book, just as with a movie, just as with a song on the radio, the web page Title should capture interest succinctly, even at times, tersely. Your call to action, I think, should be in the SERP description, not the SERP Title."