We may have had another unconfirmed Google Search ranking update around July 11th, which I will call the 7-Eleven update. It has been an unusual time since the completion of the June 2026 spam update, where I was on the verge of covering a few unconfrimed updates but it seems the chatter in the SEO community is at an all time low.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary...
The PPC community has been going wild over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is going to be a broader smart bidding update than what Google communicated.
Google has removed its help document named "Make OpenTable reservations in Google Maps" yesterday. It looks like that implies that Google Maps removed the integration it has with restaurant listings and making reservations with OpenTable.
As many of you know, Google has user-triggered fetchers including Google-NotebookLM. But with NotebookLM being renamed to Gemini Notebook, Google had to update the user agent name of Google-NotebookLM to Google-GeminiNotebook.
Google has updated the help document named How to fix: Google StoreBot crawler can’t access your in-store product page. The document has a number of big updates with a lot of clarifications including the user-agents, checking robots.txt, blocking IP addresses, page speed issues, reprocessing and how long it takes for your landing pages to be reprocessed.
Microsoft Bing is testing using a black colored magnifying glass in the search bar and box. This is instead of a gray or black outlined icon, the test is a fully colored in icon.