Excellent Site Review Panel by Matt Cutts & Other Googlers

Aug 18, 2009 • 8:49 am | comments (5) by twitter Google+ | Filed Under Google Search Engine Optimization

A couple months back, Google ran an I/O conference. What many people don't know is that Matt Cutts and the search quality team video recorded a session with site reviews and posted it for everyone to see. The video is over an hour long, but it is well worth listening to and in some parts, watching.

Here it is: I would suggest just hitting play and listening to it and flipping back to it when you need to see something:

This video can likely teach most people about SEO in an hour. For more advanced SEOs, Matt did make a comment about using the nofollow attribute for login pages. Watch the video at about 31 minutes and 40 seconds in and listen to it. Matt said:

The only time I use the nofollow on internal links, is maybe a login page.

Now, I doubt this is something Matt wants people to misunderstand, so maybe Matt will comment on this statement? ;-) Why is this statement a big deal? Well, recently, Matt said that the nofollow would waste PageRank flow if used, which got people thinking that blogs are doomed and got people to reconsider using the nofollow.

Forum discussion about that comment at WebmasterWorld.

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08/18/2009 01:48 pm

did you notice this? http://www.foxnews.com/slideshow/scitech/2009/08/17/marketing-internet-scams?slide=6 it says SEOs are scammers.Lol.Hope you cover this post in seroundtable to check others' reactions to it.

Vanessa Fox

08/18/2009 01:55 pm

Maile Ohye of Google has spoken on this a number of times. The value in using nofollow on links that lead to things like login (or registration or contact forms) is in crawl efficiency. Has nothing to do with PageRank flows. It's simply that Googlebot will only spend so much of its resources on a site, so why direct Googlebot to pages that it can't do anything with?

Barry Schwartz

08/18/2009 01:58 pm

Right, Vanessa, that makes a 100% sense. But that point isn't want I am asking for a comment on.

Michael Martinez

08/18/2009 05:07 pm

People in the SEO community need to stop obsessing over the use of nofollow on internal links. Just don't use it.


08/19/2009 05:18 am

Thanks, I've really enjoyed this vid. Really good to benchmark against my own stuff. Interesting also how the sites reviewed don't appear to have implemented any of the changes.

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