One thread at SearchEngineWatch is discussing the theory of PageRank no longer being used in Google's ranking algorithm as it used to be. Of course many have noticed that over the past year or so, PageRank has been less and less important in the eyes of search engine optimization specialists. So what is going on?

People have been abusing PageRank, so Google has to put less weight towards that part of the overall ranking algorithm. Join the thread to share your thoughts.

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