Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Maps has a new policy around user-submitted photos. Google Ads will automatically switch some campaigns to data-driven attribution. Google said there is no objective way to count links. Google Search now shows the return policy in some product queries. Google Hotel listings shows a new "Featured in" section.
Search Engine Roundtable Stories:
- Google: There Is No Objective Way To Count Links
Google's John Mueller reiterated something he said before, he said on Twitter "there is no objective way to count links." He said this in 2019 when he said "counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions." - Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click. - Google Maps May Remove Selfies, Blurry Or Poor Quality Images
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the use of filters that dramatically alter the representation of the place may be removed from Google Maps. - Google Search Displays Return Period In Search Results Snippets
Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the main search result snippet, Google will show "x-days returns." - Google Hotel Listings New Featured In Section
Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called "Featured In." This section shows you articles that mention the hotel, so you can read third-party reviews of the hotel. - Google Branded Red Apple Garnishes With Cinnamon G Logo
Here is a unique editable Google thing I found on Instagram. It is of Google-branded red apple garnishes with the G logo made up of cinnamon.
Search Engine Land Stories:
- PPC survival: Handling inflation and being ready for a recession
- Content creation: A psychological approach
- Web hosting for SEO: Why it’s important
Other Great Search Stories:
Analytics
- 8 Reasons to Make Performance Reporting a Priority in Critical Times, Databox Blog
- Data Studio for overlap analysis - How to prepare data & display them as Venn diagram, Wissi
- New in Databox: Build and Automate Custom Reports in Minutes, Databox Blog
- Transitioning to GA4: Is this the Right Analytics Move for Your Team?, Moz
- How to Connect Google Analytics 4 (GA4) to Data Studio in a Few Easy Steps, Online Metrics
Industry & Business
- Apple and other companies bought illegal gold from Brazil, 9to5Mac
- Google and Microsoft avoid fines in Japan by registering global HQs, Nikkei Asia
- Yandex Announces Second Quarter 2022 Financial Results | Investor Relations, Yandex
Links & Content Marketing
- Can You Keep the Human Touch When Using Marketing Automation?, Content Marketing Institute
- Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World, SparkToro
Local & Maps
- Huawei’s Google Maps Alternative Receives Major Update With New Features, AutoEvolution
- Why I Left Google Maps For Waze, Review Geek
Mobile & Voice
SEO
- 35 Free Google Tools for Small Businesses, Practical Ecommerce
- Are SERP Features Taking Over Your Search Results?, seoClarity
- How SEO can inform user experience, SearchPilot
- How to Create an SEO Strategy (non-technical version), Local SEO Guide
- Selecting SEO Elements to Test, Semrush
- SEO tools: The best for your news publication, WTF is SEO?
- Use Google's "People Also Search For" Strategies for Improved SEO, I Love SEO
PPC
- 6 Dangers of Automation in Marketing, PPC Hero
- Types of Advertising Campaigns: How to Grow Your Business Using Marketing Campaigns?, PPC Expo
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