Paul Haahr, one of the senior folks at Google who work on search rankings, said at SMX West yesterday that position 10 gets way more clicks than positions 8 or 9. He explained that no one wants to click to the next page, so they are more likely to click on the 10th and last search result.
Paul Haahr added that position seven does get more traffic than position ten.
Interesting to know this. A new SEO strategy would be to move your clients from position 8 or 9 to either position 10 or 7, but not have them at position 8 or 9. Too funny, don't you think?
Here are tweets covering this in the session:
Position 10 gets more clicks than 8 and 9 together. No one wants to click next page. But 10 is worse than position 7. @haahr #smx
— Jennifer Slegg (@jenstar) March 3, 2016
'Position 10 gets way more clicks than 8 and 9 put together. No one wants to click next page. But 10 is worse than position 7' @haahr #SMX
— Kate Hunter (@HuntByDay) March 3, 2016
@haahr Position 10 on Google search get's much more clicks than position 8 and 9 combined. #SMX pic.twitter.com/tkWR1Z7HUL
— Kaushal Thakkar (@kaushal_t) March 3, 2016
Forum discussion at Twitter.
