Google's John Mueller: You Focus Too Much On Links

Google's John Mueller has been telling some SEOs over the past day or so that they are focusing too much on links. He said it twice within a few hours of each other to different SEOs on Twitter.

Here are those tweets:

You focus too much on backlinks :)

— 🍌 John 🍌 (@JohnMu) January 22, 2019

You focus too much on links, imo -- I'm glad that we use 100s of factors in our crawling, indexing, and ranking algorithms.

— 🍌 John 🍌 (@JohnMu) January 22, 2019

Do you think Google wants SEOs to focus on maybe content over links?

Forum discussion at Twitter.