Google Publishes The Privacy Sandbox Timeline

Jul 27, 2021 - 7:11 am 0 by
Filed Under Google Ads

Google Sandbox

On Friday, Google published a detailed timeline for the rollout of its Privacy Sandbox. Google said this "timeline reflects when we expect new technologies will be ready to support key use cases, so that Chrome can responsibly phase out third-party cookies."

The Google Privacy Sandbox initiative, according to Google, "aims to create web technologies that both protect people’s privacy online and give companies and developers the tools to build thriving digital businesses to keep the web open and accessible to everyone."

Here is the timeline screenshot (click to enlarge):

click for full size

  • Discussion stage: The technologies and their prototypes are discussed in forums such as GitHub or W3C groups.
  • Testing stage: All technologies for the use case are available for developers to test and may be refined based on results.
  • Ready for adoption stage: Once the development process is complete, the successful technologies are ready to be used at scale. They will be launched in Chrome and ready for scaled use across the web.
  • Transition period: Stage 1: APIs for each use case are available for adoption. Chrome will monitor adoption and feedback carefully before moving to next stage.
  • Transition period: Stage 2: Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.

Google said it will update the timeline monthly. This timeline reflects Chrome’s best estimates, as of July 2021, of the timing of the key Privacy Sandbox use cases, including the availability of origin trials, readiness at scale of the listed APIs, and ending support for third-party cookies. Dates are subject to change. Chrome will update this timeline monthly with current estimates.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am
Google

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Previous Story: GooglePlex Back To Work Signage