Google Reiterates There Is No Penalty For Not Linking Out

Dec 23, 2016 - 7:54 am 18 by

google links

In May 2016, Gary Illyes from Google said he is angry with sites that don't link out - he called it stupid. But John Mueller later explained that there is no penalty for not linking out to other sites.

He had to say that again in a Google Webmaster Help thread the other day. He said:

If a site doesn't want to link to anyone else, that's up to them. There's no penalty or demotion for doing that.

He said it is "solely up to the site what they want to publish & how they want to link." "If their site serves their audience well, that's fine. If you think you can run a site that serves the audience even better, then go for it & make that site yourself!," John added.

For folks like me - I hate seeing when a larger publisher snatches your story or even quotes you and doesn't drop a link. But over time, it bothers me a lot less. Sometimes you get lucky and they link out. The truth is, they would link out more if a fear of linking out due to Google penalty.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 11, 2026

Feb 11, 2026 - 10:00 am
Bing Search

Bing Webmaster Tools Rolls Out AI Performance Report (With New Design)

Feb 11, 2026 - 7:51 am
Google

Would You Give Google Your ID Numbers To Remove Results About You

Feb 11, 2026 - 7:41 am
Google Search Engine Optimization

Google Clarifies Google's Crawler File Size Limits Doc Again

Feb 11, 2026 - 7:31 am
Google

Google Sign In To Customize Top Stories - Preferred Sources

Feb 11, 2026 - 7:21 am
Google Maps

Google Business Short Names Being Removed From Business Profiles

Feb 11, 2026 - 7:11 am
 
Previous Story: Google: Similar New URLs Won't Pick Up Old URLs Signals