Google Use Archive.org For Checking Past Domain Spam

Jun 3, 2019 - 7:33 am 2 by

Wayback Machine

Google's John Mueller said he would recommend you look at Archive.org's WayBack Machine to see if a domain name or URL had a previous sketchy or spammy history. He said this on Reddit, "archive.org is pretty useful -- it doesn't cover everything, but it's easy to check what kind of content used to be hosted there."

I know many SEOs have this part of their toolsets when doing some investigation work. It doesn't always work but it can help uncover legacy issues with some sites.

Google has recommended use of this tool numerous times over the years. More so when you want to buy old domain names or acquire a web site and you want to check if the site had maybe adult content on it or a spammy history.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google Tests Local Pack Carousels Again