Google Ads Guides For Search Ads Automation & Keyword Matching

Jun 2, 2022 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Automation

Google's Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems.

Ginny said on Twitter "The shift to ads automation is seismic & dovetails with the evolving privacy landscape and more complex customer journeys. Automation is now vital to both performance & measurement for businesses of all sizes. We’ve got 2 new resources to help you navigate these changes."

Google Ads Guides For Search Ads Automation

Google created this new Search Ads Automation guide "to help provide a fuller picture and more transparency around how search ads automation works and how to steer it," Ginny wrote. Google combined the Google Ads Help center explainers and best practices on Smart Bidding, broad match and RSAs to make this guide.

This guide covers three features of Search ads automation, including Smart Bidding, broad match and RSAs. It helps you better understand how they work, what are the bidding signals, the best practices, how to gauge performance and more.

Keyword Matching System Guide

Google also created this new keyword matching guide help resource to help explain Google's keyword matching systems. It dives into more information (with new details) on how keyword matching works, what this means for account structure and much more, Ginny said. She said this was done because keyword matching has evolved significantly over the years. Automation advancements have enabled Google to completely retool broad match and re-imagine how it works when paired with Smart Bidding, Ginny added.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google Sitemap Submission Date A Day Head - How Futuristic