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Daily Search Forum Recap: February 6, 2025

Daily Search Forum Recap: February 6, 2025

Here is a recap of what happened in the search forums today...

Feb 6, 2025 - 10:00 am
Google Search Engine Optimization

Google Guidelines Warns Of Significant Scrolling On Recipe Blogs

Google Guidelines Warns Of Significant Scrolling On Recipe Blogs

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring "significant scrolling" or making it hard to find the jump to recipe button is not a good thing.

Feb 6, 2025 - 7:51 am

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Google Ads Update Takes Into Account Quality Of User Navigation Experience

Google Ads Update Takes Into Account Quality Of User Navigation Experience

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.

Feb 6, 2025 - 7:41 am
Google Search Engine Optimization

Google's Gary Illyes: Focus On Originality In 2025

Google's Gary Illyes: Focus On Originality In 2025

Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. "Originality is something we're going to be focusing on this year. That's going to be important," is how he was quoted.

Feb 6, 2025 - 7:31 am
Google Search Engine Optimization

Google: Don't Update Lastmod Date With Copyright Date Changes

Google: Don't Update Lastmod Date With Copyright Date Changes

Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don't do it, it is not enough of a change to the page's content to warrant a lastmod date update.

Feb 6, 2025 - 7:21 am