Yahoo Tests Green, Instead Of Blue, Search Ads

 

Looks like Yahoo is now experimenting with their own background colors for search ads. Spotted by @tecnonetblog - Yahoo seems to be testing a green background color for their ads. Personally, I see a light blue colored background for Yahoo ads.

Here are screen shots of the test.

Green Background Yahoo Search Ads Test:

Yahoo Tests Green Green Ads

Blue Backgrounds Yahoo Search Ads:

Blue Backgrounds Yahoo Search Ads

Google is frequently testing different colors and shades of backgrounds for their search ads, so this should come as no surprise.

Forum discussion at Twitter.

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Comments:

ethalon

07/19/2013 12:28 pm

Is it just me or are Yahoo ads much more difficult to differentiate from the organic listings? The blue and green in those pictures, and when doing a search myself in Yahoo, is hardly noticeable at all. Put a Google above-organic ad next to a yahoo above-organic ad and tell me Yahoo isn't trying to hide the fact that those are ads.

shadi32

09/23/2013 11:14 am

Is it just me or are Yahoo ads much more difficult to differentiate from the organic listings? http://www.dardashchat.net/chat

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