This week, we covered more on the changes related to the Google December 2020 core update. Specifically, Google said it is still rolling out and it looks like on Thursday, December 10th there was a second wave of the update. I also posted a poll asking if Google should have released the update when it did. Google said it does give guidance and provide transparency around its core updates. Also, passage indexing was not rolled out with the core update. Google was caught testing zero results on desktop again, Google told me it was a bug. Google Search Console updated its API to have fresh data and much more. Google still has plans around adding a regex option to the performance reports. Google did not yet fix the request indexing tool, but I hope it should be soon. Google mobile search now offers sharable GIFs carousel. Google is testing thinner knowledge panels. Google people also ask shows a learn more about section. Google Search is testing a question and answer carousel that combines multiple sites. Google Search is testing taller shopping ads. Google Guaranteed is testing a new look for its badge. Google Local reviews now test a “new” label. Google My Business brought back phone support. Google Ads not lets you search the lead form extensions across campaign types. Google said it is retiring the link unit AdSense ad format in March 2021. Google Search is making sure its search results around COVID-10 vaccines are legit. The holidays are here and Google added the Santa Tracker and the Chanukah decorations to its search results. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
- Google: The December 2020 Core Update Is Still Rolling Out
- Google December 2020 Core Update Second Wave
- Should Google Have Not Released The December 2020 Core Update When It Did?
- Google: We Give Guidance & Provide Transparency On Core Updates
- Google: Passage Indexing & The December Core Update Are Not Bundled
- Google Tests Zero Results On Desktop Again?
- Google Search Console API Gets Fresher Data, News Filter & More
- Google Has Plans For Regex Filters In Search Console
- Google Did Not Fix The Request Indexing Tool Prior To Shopping Season
- Google Mobile Search Sharable GIFs Carousel
- Google Search Testing Thinner Knowledge Panels
- Google Search "Learn More About" Within People Also Ask
- Google Search New Look For Question & Answers Carousel, Combines Multiple Sites
- Google Search Testing Taller Shopping Ads
- Google Guaranteed Testing New Badge Design
- Google Local Reviews Tests "New" Label
- Google My Business Phone Support Returns
- New: Google Ads Share Lead Form Extensions Across Search, Discover & YouTube
- Google AdSense Link Units Going Away
- Google Search COVID-19 Vaccines Updates
- Google Santa Tracker Now Live In Search
- The Google Chanukah Decorations Are Live For 2020
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