Twitter announced they now have APIs that advertisers may use to help manage and track their ad campaigns within Twitter's ad ecosystem.
Twitter said they are "always working on ways to make it easier to manage campaigns and get more value out of advertising with us." Part of that is to give advertisers and ad platforms easier access to create, manage and promote ads.
Twitter has been testing this out with beta partners including Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. Now they are opening it up to others.
If you want to apply, you can do so over here.
Forum discussion at WebmasterWorld.