Entries from Search Engine Roundtable tagged with 'ysm'

Yahoo Search Marketing Changes Pricing Algorithm & Adds Partner Reporting

The Yahoo Search Marketing Blog announced two main changes that went into place yesterday. (1) The most important change was that a new pricing algorithm is in place. Yahoo said, "we're now expanding the adjustments we make to our click...

Yahoo Search Marketing & Publisher Network Undergo Maintenance?

I've spotted a few posts in the forums complaining about how Yahoo is reporting very few clicks and impressions on both the Yahoo Search Marketing side and Yahoo Publisher Network side. The simple answer is that this may not a...

I Miss Yahoo: Please Make a Come Back, Please

It has been a very hard road for Yahoo, virtually since they began running down the path of building their own search engine and Panama (their new search marketing platform). I honestly miss the old Yahoo where we had Overture...

Yahoo Search Ads Also Testing Favicons

The Yahoo Search Marketing Blog announced that Google is not the only ones testing favorite icons (favicons) in the search ads. Yahoo said they are doing a limited test of favicons in the search ads in order to give their...

Yahoo's New Local Targeting Feature Showing Poor Quality Traffic?

A month ago, Yahoo made some serious enhancements to the search marketing platform, improving the local targeting capabilities amongst other features. WebmasterWorld moderator, werty, has been gathering local data since the feature has been released and has posted the somewhat...

Yahoo Adds Day Parting, Bid Adjustments, Enhanced Geo Targeting But No One Cares

As expected, yesterday, Yahoo launched several enhancements to their search marketing platform that brings them up to speed with many of the competing products and in some way, surpasses some features of their competitors. The main issue for Yahoo is...

Yahoo Search Advertisers Upset With Conversions From Yahoo Shopping

A WebmasterWorld thread has complaints from Yahoo Search Marketing advertisers on the conversions, or lack there of, from Yahoo Shopping. For example, if you do a search on Yahoo Shopping for ipods you may see Yahoo Search ads at the...

Yahoo Search Marketing Lowering Minimum Bids For Many

Many Yahoo Search advertisers are reporting that Yahoo has decreased the minimum bid requirements on some keywords in their campaigns over the past couple days. A WebmasterWorld thread has several advertisers confirming this activity. In fact, I received a message...

Advertisers Are Excited For Yahoo's New Online Ad Tools

Yesterday, Yahoo announced new ad solutions for advertisers to better target and reach potential customers. I wrote about the news at Search Engine Land, but let me sum it up here quickly. Yahoo is offering three new offerings: Search Retargeting,...

Yahoo Officially Launches Video & Image Search Ads

The Yahoo Search Marketing Blog has officially announced the launch of video and image ads within the search results. Currently, you can see the results for searches at Yahoo on esurance or pedigree. Here is a screen shot of it...

Advertisers Complaining Yahoo Search Ads Not Sending Enough Traffic

A WebmasterWorld thread reports that some Yahoo advertisers are upset with what they call a recent drop in traffic from Yahoo's ad network. Others confirmed what this advertiser said, saying that his traffic is "way down" from the Yahoo Search...

Yahoo Now Calling Us Liars Regarding Their Auto-Optimization of Campaigns

Remember when Yahoo sent out notifications about updating their Yahoo Search Marketing terms of service, which basically gave them the right to "optimize" campaigns without consent or warning? There was a huge outcry for such activity, even though this was...

Yahoo Search Marketing Now Turning On Content Network? Yahoo Says No

The past week has been a rough one for Yahoo, in terms of advertiser relations. First they emailed notifications of the terms and conditions, which got them in major hot water. Then even after the hot water, they had the...

Yahoo Has The Nerve To Change Advertisers Campaigns After Outcry

This week I reported how Yahoo notified advertisers of a change to their terms and conditions, which explicitly gave Yahoo legal rights to change advertisers campaigns and keywords without permission from the advertiser. In fact, this has been the case...

Yahoo Updates Search Advertisers Terms & Conditions

Last night, Yahoo sent out an email to their Search Marketing advertisers, notifying them that they have updated the terms and conditions. So I compared the current version to the archived version to see what significant changes have been made....

Yahoo Search Marketing Now Lets You Block 500 Domains

The Yahoo Search Marketing blog has announced that those utilizing the Sponsored Search account functionality can now block 500 domains instead of the standard 250. While this is helpful--after all, the number of blocked domains has now doubled--there's a concern...

Yahoo Raising Minimum Bids for Search Ads?

We have recently wrote about Yahoo Charging More & Giving Less. But it seems like a new wave of spikes in minimum bids have been surging through Yahoo Search Marketing campaigns. A WebmasterWorld thread has a few advertisers complaining that...

Yahoo! Search Marketing Rolls Out New Features

YahooPete has written on three of his usual forums to let us know that Yahoo Search Marketing has come out with many desired features. They include: * Country-level targeting * City and zip-level targeting * Targeting English-speaking US and Canada...

Yahoo Improves Publisher Network Relevancy

Yahoo has said they have improved the relevancy of their ads in the content network, or as you know it - the Yahoo Publisher Network. Yahoo's official forum representative, YahooPete, posted threads at WebmasterWorld, DigitalPoint Forums and Search Engine Watch...

Yahoo Charging More & Giving Less

A couple days ago, Tamar reported that Yahoo Search Marketing raised the minimum credit card amount to $250 for the Yahoo Product Submit program. Yahoo then sent us a statement, calling this change "in line with the industry's competitive norm."...

Yahoo! Search Marketing Raises Minimum Credit Card Amount to $250

A WebmasterWorld member is a bit disappointed at an email he received from Yahoo which says that Yahoo will be raising the price of the minimum credit card amount to $250, up 10x from the previous amount of $25. Here's...

When is Yahoo Search Marketing Releasing a Desktop Editor?

Google has an AdWords Editor, Microsoft is testing adCenter Editor (beta), but there is no word from Yahoo on a desktop editor for their Search Marketing platform. An old WebmasterWorld thread was recently refreshed with the question, when is it...

Yahoo Search Marketing Announces New July Features

YahooPete has visited the forums lately to announce a number of new features within Yahoo Search Marketing for the month of July. Now, there are ad performance report enhancements which contain three new columns: your ad ID, a visual representation...

Beware of Yahoo Search Marketing Phishing Email Scams

A couple weeks ago we reported that more Google AdWords phishing email scams were being sent out. While those emails continue to be sent out, the same scam artists are sending out similar emails branded for Yahoo Search Marketing. Here...

Yahoo Search Marketing Getting Stingy on Click Fraud Credits?

Yahoo, historically, has always been perceived as a company that took click fraud seriously. In fact, they launched the Traffic Quality Center in 2007 to make that statement. In addition, we have seen examples of Yahoo refunding money to advertisers...

Yahoo Can Legally Create or Change Your Search Ads & Bill You For It

A WebmasterWorld thread reports a change to the Yahoo Search Marketing terms of service. The change basically says that Yahoo can add or edit your ads and you must pay for the clicks on those ads. Here it the legalize:...

Competitors Use Long Tail Keywords To Hurt Yahoo Search Advertisers

An interesting phenomenon is occurring within Yahoo Search Marketing that has been expressed pretty intensely by affected advertisers at WebmasterWorld. According to the impacted advertisers, the quality of their campaigns have gone down because of false impressions that have been...

Yahoo Drops Search Marketing Ambassador Program

A forum member pointed out that the Yahoo Ambassador Program signup page is no longer accepting new members. I'm not able to find any news on this story at press time, but I do have a screenshot of the page:...

Yahoo Changing Product Submit Fee Structure to Auction Model?

A WebmasterWorld thread has a copy of an email a Yahoo Product Submit advertiser received. The email basically says that Yahoo will be switching from a flat category price structure to a bidding marketplace type of structure, like we have...

Advertiser Dreams May Come True: Yahoo May Boost Google Ads Again

Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...

Yahoo Search Marketing Announces Click Filter Report

Want to see invalid clicks on your Yahoo Search Marketing campaign? The YSM team has launched a new feature called the Click Filter Report. This report shows you data on clicks that Yahoo has deemed invalid, and can be customized...

Advertiser Feedback on Yahoo Displaying Google AdWords Ads

Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...

Yahoo Jacks Up Advertisers Minimum By 2-4X Overnight

Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...

Yahoo Ad Test on Google Continues

Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early? Well, the answer is that they did not. The individual...

Yahoo Really Only Tests Google Ads For a Week?

Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a...

Correction: Yahoo's Minimum Bid Interface Live, Not The New Pricing

Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where...

Yahoo's New Minimum Bids Now Live

Yahoo told us to prepare for a minimum bid change, where now quality and value will impact an advertisers minimum bid for a keyword buy. Those minimum bids have now gone into affect, according to a WebmasterWorld thread. We knew...

Possible Google AdWords Slap on April 12, 2008?

There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score. A WebmasterWorld thread has two confirmed reports over the weekend...

Yahoo! Search Marketing Announces New Customer Support Hours

YahooPete has visited the forums over the weekend and has announced that Yahoo! Search Marketing's customer support hours have changed. The new hours are: Monday – Friday: 6:00 a.m. to 6:00 p.m. Pacific Time Saturday: 7:00 a.m. to 4:00 p.m....

How Often Does the Yahoo Search Marketing Quality Index Update?

A WebmasterWorld member asks about the frequency of Quality Index updates on Yahoo Search Marketing. The answer is that the Quality Index updates daily provided that your ad has served impressions the day before. How can you maximize your Quality...

Can You Take Your Yahoo Search Marketing Data with You?

A WebmasterWorld thread has a horror story about how difficult it seems to take PPC data out of Yahoo! Search Marketing and port it to another account. In this particular case, the person is trying to detach from a search...

An Update on Yahoo Search Marketing

Over at WebmasterWorld, moderator werty asks about the quality of YSM traffic. Has it changed, improved, or worsened? Within the past few months, people have been seeing an increase of quality with Yahoo! Search Marketing. You can now exclude partners...

Minimum Bids at Yahoo Search Marketing Now a Thing of the Past

I broke the news last night with my Search Engine Land post named Minimum Bids In Yahoo About To Change. In short, the Yahoo Search Marketing search network will no longer have a fixed minimum bid of $0.10. It now...

Yahoo Search Marketing Reporting Lagged

Reports are coming from DigitalPoint Forums that the reporting tools at Yahoo Search Marketing is a bit lagged. It appears that although the reports are typically updated with recent data every 15 minutes or so, that recently the reports are...

Yahoo Search Marketing Adds "Sign in Seal" Option To Login Page

There has been more and more reports of advertisers getting their AdWords and Yahoo Search Marketing accounts hijacked. One way of this happening is by submitting your username and password on a site that looks like it is run by...

Yahoo Search Marketing Max Keyword Limits

A DigitalPoint Forums thread asks what is the keyword limit per campaign within the Yahoo Search Marketing ad marketplace? Based on the YSM help section, you can have up to 1,000 keywords per ad group and up to 20 ads....

Yahoo Directory Displaying Images on Sponsored Results

We rarely talk about the Yahoo Directory these days, but Loren Baker at Search Engine Journal spotted Yahoo serving images near the sponsored listings within the Yahoo Directory. For example, the NY Internet Consulting directory has tons of ads, most...

What Was the Most Improved PPC Program in 2007?

Search Engine Watch Forums held a poll that asked forum members what their perceptions were of the most improved pay per click program in 2007. There were only 4 votes, but the clear winner is Yahoo with 3 votes (whereas...

Yahoo Search Marketing Disables Shoemoney's Account

According to Jeremy Schoemaker's blog, he has recently been terminated from the Yahoo Search Marketing program because 65% of his referrals to the YSM program are signing up with fraudulent credit cards. According to the lengthy email discourse, Yahoo has...

Optimizing Your Yahoo Search Marketing Campaigns After Panama Migration

There is a tip full Search Engine Watch Forums thread with things you can do to fine tune and optimize your new Yahoo Search Marketing campaign, after you preform the migration to Panama from a legacy Yahoo Overture account or...

Tune Up Your Yahoo Search Marketing Campagn

Yahoo Search Marketing has released a pretty cool feature that allows you to fine-tune your campaign and have greater control (and feedback) over your accounts. Additionally, you can now save your preferences so that when you log in, your previous...

How to Import Campaigns from a 3rd Party to Yahoo Search Marketing

Have you ever wanted to import a Google AdWords campaign to Yahoo Search Marketing but didn't know how? You do now, thanks to Discovery, who wrote an excellent guide on Search Engine Watch Forums. On the Yahoo Search Marketing end,...

The Good: Yahoo Search Marketing

When you look at the Internet, a lot of people either have concerns, want to get questions answered, but they never talk about when a company goes above and beyond. Perhaps that's because companies don't typically go the extra mile....

Yahoo Reporting Error: Advertisers Reports Showing Charges in Millions

A WebmasterWorld thread and DigitalPoint Forums thread is reporting that Yahoo Search Marketing is having some major reporting issues. One advertiser noticed he has received 1,201,660 clicks, costing him $965,212.38! Yea, almost $1 million for just over 1 million clicks....

Turning Off Ads in Yahoo Search Marketing Content Networks: How?

WebmasterWorld members report that they are getting unqualified traffic from Yahoo! Search Marketing even with the content network turned off. Most of these clicks are coming from parked domains, according to advertisers. According to Yahoo, this is expected, and soon,...

Yahoo! Search Marketing Now Accepts PayPal Payments

Last moth, we reported that Yahoo! Search Marketing will be adding new features. Today, one of those features, payment by PayPal, is a reality. This feature was made live last week. Now advertisers can pay via PayPal and publishers can...

Yahoo! Search Marketing Launches New August 2007 Features

YahooPete writes in on Search Engine Watch Forums, DigitalPoint Forums, and WebmasterWorld about new features that the YSM team has rolled out. Enhancements to the process for creating an ad Low quality index alert – Advertisers will be alerted if...

Yahoo Search Marketing Increases Minimum Deposit to $30

In November 2005, Yahoo lowered the minimum deposit from $30 to $5. Early reports are coming from DigitalPoint Forums that Yahoo has now increased the $5 minimum from $5 to $35. Yes, flipping the minimum deposit back to that number...

Yahoo! Search Marketing Launches Traffic Quality Center

The Yahoo! Search Marketing blog has just announced the launch of a brand new tool, the Traffic Quality Center. The goal of the Traffic Quality Center is to combat click-fraud, learn about traffic quality, and access tips and information regarding...

Yahoo's Subphrase Matching Account Detail (SAGE) Search Marketing Report

MSI in a Search Engine Watch Forums thread said that he was given a report named Subphrase Matching Account Detail (SAGE) by one of his new Yahoo Search Marketing representatives. The report, to his surprise, contained "all the words (and...

Yahoo! Expanded Match Confuses Advertisers

On a Search Engine Watch Forums thread, AussieWebmaster asks if any advertisers have noticed an increase in impressions but a decrease in conversions. He believes that there is some "serious" expanded matching going on, especially as he found this tidbit...

New Accounts are Needed to Target Different Countries with Yahoo Search Marketing

A WebmasterWorld thread asks how can one who is based in the UK and has ads currently running in the UK with Yahoo Search Marketing also have ads for the US market? Yahoo has set up their pay per click...

Yahoo Adds New Features To Panama (Search Marketing Console)

The Yahoo Search Marketing Blog announced new features they added to the Panama (Yahoo Search Marketing) advertisers console. The largest feature is a method of moving or copying keywords from one ad group to another ad group. On the Ad...

Yahoo! Goes Short on Search Ad Descriptions Today

Yahoo has now implemented that all search ads descriptions are 70 characters or less. We knew this was coming for some time now and now it is here. Yahoo has their official word on their YSM blog. YahooPete has posted...

What Type of Traffic Can You Expect from Yahoo Ads Compared to Google Ads

A short WebmasterWorld thread has some good nuggets on the level of traffic you should expect from a normal Yahoo! Search Marketing campaign relative to a Google AdWords campaign. WebmasterWorld member, WebFusion, posted his confusion over just under 3% of...

Yahoo! to Shorten Ad Descriptions to 70 Characters on June 20th

YahooPete, the official Yahoo! Search Marketing representative, has posted in the various forums a reminder that Yahoo! will be automatically shortening your descriptions to the 70-character limit on June 20th. If this sounds familiar, it should. Yahoo! has already prevented...

Yahoo Addresses Concerns Over New Search Ad Pricing Model

I had a chance this afternoon to speak to Yahoo! about my Concerns Over Yahoo!'s New Quality Based Pricing. In short, I rationalized that since Yahoo! is using an advertisers (in aggregate form) conversion rate to decrease the price they...

Concerns Over Yahoo!'s New Quality Based Pricing

The other night Yahoo! released a quality based bidding methodology to their ads. What that means, as I explained, is that Yahoo will give advertisers a discount on their bids based on several metrics, including how a publisher converts on...

Yahoo's New Quality Based Pricing Looks at Conversion Rates

Yesterday, I reported at Search Engine Land the launch of Quality-Based Pricing. In short, Yahoo will now begin to give advertisers a percentage discount, based on the ad's quality. What makes up the quality of the ad? Yahoo told me,...

Yahoo! Bolding Domain Names in Sponsored Results (Search Ads)

It appears that Yahoo! is now bolding the domain name in the search ads on the page. For example, a search on ipods brings up dozens of ads, at the top and right side of the page. If you look...

Panama Launches in Europe for Yahoo! Search Marketing Advertisers

Late last night, Yahoo's Panama release launched in Europe. We reported this was coming the other day, but now it is official. Gabs documented the email notification to UK advertisers: Yahoo! Europe today announces that its new sponsored search advertising...

Yahoo! Search Marketing Testing Panama Engine in the UK

A Search Engine Roundtable Forums thread reports that Yahoo! is testing our their Panama Search Marketing engine out in the United Kingdom. I was at the launch of Panama in the US on October 17, 2006. Yahoo! planned to roll...

Did Yahoo! Search Marketing's New Shorter Descriptions Hurt Your Sales?

Last Wednesday, May 16th, Yahoo! Search Marketing went from long to short descriptions. They gave advertisers ample time and warning to adjust their descriptions, if they deem necessary. I spotted a thread at WebmasterWorld showing that one advertiser is not...

Yahoo! Search Marketing Delete Old Overture Data?

A new WebmasterWorld thread has a single report of all his old Overture data being deleted. I just got off the phone with an support rep from Yahoo. I was trying to pull some data from the old Overture system...

Short Descriptions Coming To Yahoo! Search Marketing Wednesday

If you have missed the announcement over a month ago, then here it is again. Yahoo! Search Marketing is switching the length of the description field for your ads. Your description will be shortened for you on May 16th, Wednesday,...

How Do You Export Your Google AdWords Campaign

When upgrading to Yahoo!'s new Panama release, many are opting to use their Google AdWords structure as opposed to converting from their Overture campaigns. Why? Because AdWords, in structure, is more similar to Panama than is Overture. So the first...

Is a Perfect Quality Score in Yahoo! Search Marketing Possible?

A WebmasterWorld thread asks if it is possible to achieve a perfect, five out of five, quality score in Yahoo!'s new Search Marketing PPC engine. The simple answer is yes, it is possible and many have already noticed a perfect...

Geo Targeting Tips With Yahoo! Search Marketing

There is a relatively old Search Engine Watch Forums thread that has a new post from Discovery with some nice information. He was originally wondering why his geo targeted campaign towards Texas was sending zero traffic to his site and...

Early Feedback on Yahoo's New Ranking Model for Paid Ads

Monday night at 6pm (EST), Yahoo! launched the new ranking algorithm that brings in a quality component to ranking the sponsored ads. It has been over a day now and there is still very little feedback in the search forums...

Yahoo! Search Marketing Now Ranked by Quality Score: Welcome Panama

6pm (EST) today, sponsored ads displaying on Yahoo! Search results should be ranked based on both bid price and quality score. Today is February 5th the day the transition is suppose to happen. A WebmasterWorld thread has a link to...

Overture Keyword Selection Tool Back Online

At least for now, the Overture Keyword Selection Tool is now back online, I think as of yesterday some time. Monday we reported some sporadic reports of the tool going offline for a bit. Then on Wednesday we reported Yahoo!'s...

New Free Yahoo! Keyword Tool Coming; Overture Keyword Tool Suffering; & Other Tools

Monday we reported that Overture Keyword Suggestion Tool Offline? YahooSarah replied to that at WebmasterWorld and DigitalPoint Forums explaining that the Overture tool is having issues but they are not taking it down. I wanted to confirm that YSM's public...

Overture Keyword Suggestion Tool Offline?

We know that when Yahoo! fully moves over from the old search marketing product (Overture) to the new one (Panama) that the Overture Keyword Suggestion Tool won't be that useful anymore, but it still will have some valid and useful...

Open Advice to Yahoo! Regarding New Search Marketing Tool, Panama

There is a nice thread at Search Engine Watch Forums that has civilized and useful ideas and feedback for Yahoo! to add to their new search marketing product, Panama. Here are some of the ideas in short from the thread:...

Ready Or Not, Here Comes Panama: New Yahoo Sponsored Listings Ranking Model Coming Feb. 5th

We all knew that Yahoo! would be releasing the new ranking model for their sponsored listings in the first quarter of this year, but honestly, I am surprised it is towards the beginning of the 1st quarter. Word comes via...

Yahoo! To Offer One Time Free Bulk Keyword Upload To Customers

Several threads have been reporting issues with bulk uploading keywords to Yahoo!'s new Search Marketing product (Panama). Because of that, I believe, Yahoo! is offering a one time courtesy upload of your keywords, hand done by Yahoo! for your account....

Yahoo! To Lower Minimum Bids in UK to 5P (£0.05)

A WebmasterWorld thread reports UK Yahoo! Search Marketing advertisers receiving notification that the minimum bids accepted will be lowered to 5P (£0.05). Not all keywords will receive the lower bid of 5P, some will remain at 10P (£0.10). Which ones...

Yahoo's Panama Upgrade Does Not Bring Over Old Data from Reports

When you upgrade from Yahoo!'s Overture product to the new Yahoo! "Panama" product, the data from your reports in the Overture area will not be transferred over to Panama. This was disclosed in all the upgrade documentation, but there seems...

Yahoo!'s Holiday Gifts for 2006

A DigitalPoint Forums thread discusses Yahoo!'s gift for the 2006 holiday season. Yahoo! sent all publishers and advertisers a email holiday card, which you can see at http://brand.yahoo.com/snow/. Yahoo! sent some advertisers a Yahoo! sweatshirt and USB drink cooler. It...

Dynamic Keyword Insertion In Yahoo!'s New Panama PPC Engine

A featured WebmasterWorld thread spotlights the official way to perform dynamic keyword insertion in Yahoo!'s new search marketing product, code named Panama. Dynamic Keyword Insertion is the ability to tell the PPC engine to match pieces of the ad copy...

Here Comes Panama; Ready Or Not; January 10, 2007

Yahoo!'s web 2.0 version of their PPC management software, aka Panama, is now going to be a mandatory switch for most advertisers by January 10, 2007. It was first released on October 17, 2005 to advertisers to try. Since then...

Panama Opens To New Advertisers Before Old Advertisers

Yesterday I reported at Search Engine Land that Yahoo Opens Panama To New Customer Sign Ups. This is a bit surprising to me. I would have thought that Yahoo! would first wait to move over all old advertisers to the...

Grandfathered Bids in Yahoo! Search Marketing Do Not Carry To Panama

This is the first thread I have seen on the topic of the old 1 cent bids from back in the GoTo or Overture days are no longer going to be in affect with the new Yahoo! Search Marketing Panama...

"Estimated Average Position" Coming to Yahoo! Search Marketing

Yahoo!, as expected, is slowly releasing changes to the reports and tools to get search marketers up to speed with the "whats to come." What is to come? A new ad ranking algorithm that operates both on bid, ad quality...

Yahoo! Search Marketing 2.0 Limits To 20 Campaigns Per Account

A DigitalPoint Forums thread records that someone was transferred from the original Yahoo! Search Marketing product (i.e. Overture) with 22 campaigns to the new Yahoo! Search Marketing 2.0 (i.e. Panama release). When he/she tried adding an additional campaign to the...

Summary Of Recent Posts on Yahoo!'s Panama System

Today, I hope to post a quick series of short posts on recent threads on some hot topics for the past week. I just got in early this morning, so I will take it easy on the blog today. For...

How To Request an Invite to the New Yahoo! Panama Search Marketing?

So emails went out to everyone last night about information about the new Panama. As many of you know, I have a wealth of information on Panama here from yesterday. I personally have an account where I can use the...

Yahoo! Announced Panama Launch : See My Notes About Panama Directly From Yahoo! Search Marketing's Headquarters

Disclaimer: These are my personal notes. I have not quoted anyone directly, these are just my notes and interpretation of what I got from my time at Yahoo!. Arrived at Yahoo!, greeted by Kristen, who brought me to a room...

Yahoo! Pretends To Fix Search Marketing Bugs?

Yesterday I reported that Yahoo! Fixes Search Marketing Bugs that have been plaguing advertisers and agencies for over three days. Well, it doesn't seem to be accurate. Maybe they fixed one bug but not an other. After reviewing additional discussion...

Yahoo! Fixes Search Marketing Bugs

Yahoo! has finally confirmed that they have fixed the Search Marketing bug that left agencies & advertisers paralyzed. We initially reported it two days ago and then again today and I also posted it at SEW. Well, YahooSarah updated us...

Yahoo! Search Marketing Bug Leaves Agencies & Advertisers Paralyzed

Two days ago we reported a bug in the Yahoo! Search Marketing interface, but I didn't give it the credit that was due, this is serious. Many advertisers and agencies cannot operate for literally for now over three days! There...

Yahoo! Search Marketing Displays Server Side Errors on Manage Bid Pages

A WebmasterWorld thread reports that when you are logged in to the Yahoo! Search Marketing advertisers interface, you get server side errors such as; Can't insert page '/acctStatus.do' : EJB Exception: ; nested exception is: javax.ejb.EJBException: nested exception is: weblogic.jdbc.extensions.ConnectionDeadSQLException:...

UK Release of Yahoo!'s Panama No Sooner Than Q2 '07

Via WebmasterWorld a member said that he spoke with his UK representative who told him the release of Yahoo! Search Marketing's new search ad system, aka Panama, won't be released until the second quarter of next year. Project Panama has...

Yahoo! Creates More Panama Buzz for Paid Search Product

Yahoo! sent out a mass mailing the other day to all (I think all) of their Yahoo! Search Marketing customers with news about the new ad platform, code named Panama. The email goes over new "terminology" that will be used...

Yahoo! Search Marketing to Expand to India Soon

News come DigitalPoint Forums that Yahoo! Search Marketing is coming to India soon. The thread links to searchmarketing.yahoo.com/downloads/india.php that says; Yahoo! Search Marketing will be expanding its global presence with an offering in India soon! The thread creator said that...

Ranking Google AdWords, Yahoo! Search Marketing & Microsoft adCenter

An excellent WebmasterWorld thread named Top 3 PPC: Where does AdWords Rank for You ranks the three top players, Google AdWords, Yahoo Search Marketing & Microsoft adCenter against each other. The ratings are broken out by (1) Traffic Volume, (2)...

Yahoo! Notifies Advertisers Of Upgrade

I, like some others, have received an email from Yahoo! Search Marketing stating that my "Yahoo! Search Marketing account will soon be completely upgraded and redesigned, providing you with a number of advanced features that will help you better connect...

Search Engines Form Pact to Fight Click Fraud

A WebmasterWorld thread notes of a BusinessWeek report that Ask, Google, Microsoft, and Yahoo are coming together to form standards on what is an "invalid click." The Internet's leading search engines are teaming up with an advertising trade group to...

Does Google AdWords PPC Prices Affect Yahoo! Search Marketing's Prices?

A Search Engine Watch Forums thread begs the question, can the price increases seen at Google AdWords have an impact on the prices at other PPC engines, such as Yahoo! Search Marketing? The logic behind the question is that while...

Premium Sponsors + advertise

To subscribe to the Search Engine Roundtable, click here