The Yahoo Search Marketing blog has announced that those utilizing the Sponsored Search account functionality can now block 500 domains instead of the standard 250. While this is helpful--after all, the number of blocked domains has now doubled--there's a concern...
We have recently wrote about Yahoo Charging More & Giving Less. But it seems like a new wave of spikes in minimum bids have been surging through Yahoo Search Marketing campaigns. A WebmasterWorld thread has a few advertisers complaining that...
YahooPete has written on three of his usual forums to let us know that Yahoo Search Marketing has come out with many desired features. They include: * Country-level targeting * City and zip-level targeting * Targeting English-speaking US and Canada...
Yahoo has said they have improved the relevancy of their ads in the content network, or as you know it - the Yahoo Publisher Network. Yahoo's official forum representative, YahooPete, posted threads at WebmasterWorld, DigitalPoint Forums and Search Engine Watch...
A couple days ago, Tamar reported that Yahoo Search Marketing raised the minimum credit card amount to $250 for the Yahoo Product Submit program. Yahoo then sent us a statement, calling this change "in line with the industry's competitive norm."...
A WebmasterWorld member is a bit disappointed at an email he received from Yahoo which says that Yahoo will be raising the price of the minimum credit card amount to $250, up 10x from the previous amount of $25. Here's...
Google has an AdWords Editor, Microsoft is testing adCenter Editor (beta), but there is no word from Yahoo on a desktop editor for their Search Marketing platform. An old WebmasterWorld thread was recently refreshed with the question, when is it...
YahooPete has visited the forums lately to announce a number of new features within Yahoo Search Marketing for the month of July. Now, there are ad performance report enhancements which contain three new columns: your ad ID, a visual representation...
A couple weeks ago we reported that more Google AdWords phishing email scams were being sent out. While those emails continue to be sent out, the same scam artists are sending out similar emails branded for Yahoo Search Marketing. Here...
Yahoo, historically, has always been perceived as a company that took click fraud seriously. In fact, they launched the Traffic Quality Center in 2007 to make that statement. In addition, we have seen examples of Yahoo refunding money to advertisers...
A WebmasterWorld thread reports a change to the Yahoo Search Marketing terms of service. The change basically says that Yahoo can add or edit your ads and you must pay for the clicks on those ads. Here it the legalize:...
An interesting phenomenon is occurring within Yahoo Search Marketing that has been expressed pretty intensely by affected advertisers at WebmasterWorld. According to the impacted advertisers, the quality of their campaigns have gone down because of false impressions that have been...
A forum member pointed out that the Yahoo Ambassador Program signup page is no longer accepting new members. I'm not able to find any news on this story at press time, but I do have a screenshot of the page:...
A WebmasterWorld thread has a copy of an email a Yahoo Product Submit advertiser received. The email basically says that Yahoo will be switching from a flat category price structure to a bidding marketplace type of structure, like we have...
Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...
Want to see invalid clicks on your Yahoo Search Marketing campaign? The YSM team has launched a new feature called the Click Filter Report. This report shows you data on clicks that Yahoo has deemed invalid, and can be customized...
Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...
Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...
Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early? Well, the answer is that they did not. The individual...
Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a...
Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where...
Yahoo told us to prepare for a minimum bid change, where now quality and value will impact an advertisers minimum bid for a keyword buy. Those minimum bids have now gone into affect, according to a WebmasterWorld thread. We knew...
There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score. A WebmasterWorld thread has two confirmed reports over the weekend...
YahooPete has visited the forums over the weekend and has announced that Yahoo! Search Marketing's customer support hours have changed. The new hours are: Monday – Friday: 6:00 a.m. to 6:00 p.m. Pacific Time Saturday: 7:00 a.m. to 4:00 p.m....
A WebmasterWorld member asks about the frequency of Quality Index updates on Yahoo Search Marketing. The answer is that the Quality Index updates daily provided that your ad has served impressions the day before. How can you maximize your Quality...
A WebmasterWorld thread has a horror story about how difficult it seems to take PPC data out of Yahoo! Search Marketing and port it to another account. In this particular case, the person is trying to detach from a search...
Over at WebmasterWorld, moderator werty asks about the quality of YSM traffic. Has it changed, improved, or worsened? Within the past few months, people have been seeing an increase of quality with Yahoo! Search Marketing. You can now exclude partners...
I broke the news last night with my Search Engine Land post named Minimum Bids In Yahoo About To Change. In short, the Yahoo Search Marketing search network will no longer have a fixed minimum bid of $0.10. It now...
Reports are coming from DigitalPoint Forums that the reporting tools at Yahoo Search Marketing is a bit lagged. It appears that although the reports are typically updated with recent data every 15 minutes or so, that recently the reports are...
There has been more and more reports of advertisers getting their AdWords and Yahoo Search Marketing accounts hijacked. One way of this happening is by submitting your username and password on a site that looks like it is run by...
A DigitalPoint Forums thread asks what is the keyword limit per campaign within the Yahoo Search Marketing ad marketplace? Based on the YSM help section, you can have up to 1,000 keywords per ad group and up to 20 ads....
We rarely talk about the Yahoo Directory these days, but Loren Baker at Search Engine Journal spotted Yahoo serving images near the sponsored listings within the Yahoo Directory. For example, the NY Internet Consulting directory has tons of ads, most...
Search Engine Watch Forums held a poll that asked forum members what their perceptions were of the most improved pay per click program in 2007. There were only 4 votes, but the clear winner is Yahoo with 3 votes (whereas...
According to Jeremy Schoemaker's blog, he has recently been terminated from the Yahoo Search Marketing program because 65% of his referrals to the YSM program are signing up with fraudulent credit cards. According to the lengthy email discourse, Yahoo has...
There is a tip full Search Engine Watch Forums thread with things you can do to fine tune and optimize your new Yahoo Search Marketing campaign, after you preform the migration to Panama from a legacy Yahoo Overture account or...
Yahoo Search Marketing has released a pretty cool feature that allows you to fine-tune your campaign and have greater control (and feedback) over your accounts. Additionally, you can now save your preferences so that when you log in, your previous...
Have you ever wanted to import a Google AdWords campaign to Yahoo Search Marketing but didn't know how? You do now, thanks to Discovery, who wrote an excellent guide on Search Engine Watch Forums. On the Yahoo Search Marketing end,...
When you look at the Internet, a lot of people either have concerns, want to get questions answered, but they never talk about when a company goes above and beyond. Perhaps that's because companies don't typically go the extra mile....
A WebmasterWorld thread and DigitalPoint Forums thread is reporting that Yahoo Search Marketing is having some major reporting issues. One advertiser noticed he has received 1,201,660 clicks, costing him $965,212.38! Yea, almost $1 million for just over 1 million clicks....
WebmasterWorld members report that they are getting unqualified traffic from Yahoo! Search Marketing even with the content network turned off. Most of these clicks are coming from parked domains, according to advertisers. According to Yahoo, this is expected, and soon,...
Last moth, we reported that Yahoo! Search Marketing will be adding new features. Today, one of those features, payment by PayPal, is a reality. This feature was made live last week. Now advertisers can pay via PayPal and publishers can...
YahooPete writes in on Search Engine Watch Forums, DigitalPoint Forums, and WebmasterWorld about new features that the YSM team has rolled out. Enhancements to the process for creating an ad Low quality index alert – Advertisers will be alerted if...
In November 2005, Yahoo lowered the minimum deposit from $30 to $5. Early reports are coming from DigitalPoint Forums that Yahoo has now increased the $5 minimum from $5 to $35. Yes, flipping the minimum deposit back to that number...
The Yahoo! Search Marketing blog has just announced the launch of a brand new tool, the Traffic Quality Center. The goal of the Traffic Quality Center is to combat click-fraud, learn about traffic quality, and access tips and information regarding...
MSI in a Search Engine Watch Forums thread said that he was given a report named Subphrase Matching Account Detail (SAGE) by one of his new Yahoo Search Marketing representatives. The report, to his surprise, contained "all the words (and...
On a Search Engine Watch Forums thread, AussieWebmaster asks if any advertisers have noticed an increase in impressions but a decrease in conversions. He believes that there is some "serious" expanded matching going on, especially as he found this tidbit...
A WebmasterWorld thread asks how can one who is based in the UK and has ads currently running in the UK with Yahoo Search Marketing also have ads for the US market? Yahoo has set up their pay per click...
The Yahoo Search Marketing Blog announced new features they added to the Panama (Yahoo Search Marketing) advertisers console. The largest feature is a method of moving or copying keywords from one ad group to another ad group. On the Ad...
Yahoo has now implemented that all search ads descriptions are 70 characters or less. We knew this was coming for some time now and now it is here. Yahoo has their official word on their YSM blog. YahooPete has posted...
A short WebmasterWorld thread has some good nuggets on the level of traffic you should expect from a normal Yahoo! Search Marketing campaign relative to a Google AdWords campaign. WebmasterWorld member, WebFusion, posted his confusion over just under 3% of...
YahooPete, the official Yahoo! Search Marketing representative, has posted in the various forums a reminder that Yahoo! will be automatically shortening your descriptions to the 70-character limit on June 20th. If this sounds familiar, it should. Yahoo! has already prevented...
I had a chance this afternoon to speak to Yahoo! about my Concerns Over Yahoo!'s New Quality Based Pricing. In short, I rationalized that since Yahoo! is using an advertisers (in aggregate form) conversion rate to decrease the price they...
The other night Yahoo! released a quality based bidding methodology to their ads. What that means, as I explained, is that Yahoo will give advertisers a discount on their bids based on several metrics, including how a publisher converts on...
Yesterday, I reported at Search Engine Land the launch of Quality-Based Pricing. In short, Yahoo will now begin to give advertisers a percentage discount, based on the ad's quality. What makes up the quality of the ad? Yahoo told me,...
It appears that Yahoo! is now bolding the domain name in the search ads on the page. For example, a search on ipods brings up dozens of ads, at the top and right side of the page. If you look...
Late last night, Yahoo's Panama release launched in Europe. We reported this was coming the other day, but now it is official. Gabs documented the email notification to UK advertisers: Yahoo! Europe today announces that its new sponsored search advertising...
A Search Engine Roundtable Forums thread reports that Yahoo! is testing our their Panama Search Marketing engine out in the United Kingdom. I was at the launch of Panama in the US on October 17, 2006. Yahoo! planned to roll...
Last Wednesday, May 16th, Yahoo! Search Marketing went from long to short descriptions. They gave advertisers ample time and warning to adjust their descriptions, if they deem necessary. I spotted a thread at WebmasterWorld showing that one advertiser is not...
A new WebmasterWorld thread has a single report of all his old Overture data being deleted. I just got off the phone with an support rep from Yahoo. I was trying to pull some data from the old Overture system...