Entries from Search Engine Roundtable tagged with 'webmasterword'

Conference Coverage Recap: SES Chicago & PubCon Vegas 2007

Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...

International and European Site Optimization

Kim Frederiksen - Addvisors - Case Study Find an Edge - more business - better business - cheaper business Case Study - VIP Properties - ppc was getting to expensive 8.7 millionaires in the world - 2.9 in NAmerica -...

CSS and HTML Coding Today

It seems that half of the panel was unable to make it at the last minute. Marc Juneau - Nolagraphics.com Gives his background - started at GoDaddy and now has own company. History of Web - 1 site to 160...

Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO

Rick Klaus - Feedburner/Google - SEO for Blogs and Feeds - Google does not index RSS/Atom content - social netowrks encourage feed distribution - Feedburner's "pro" features are free - one of the large upsides to being bought by a...

SEO Design and Organic Site Structure

Speaker 1: Mark Jackson – VIZION Interactive, Inc. I will cover getting your site to do well and traffic – not the end of the game; you need to convert and be successful on all browsers. I will cover keyword...

Web Hosting Industry Overview

A web site cannot exist without hosting. This is an area that is often poorly researched by site owners. This session reviewed current issues with the web hosting industry and touched upon on hot topics including shared hosting, shared IPs,...

Effective Domaining Strategies

Brett has each person give a background on themselves. Each quickly does so. Monti plugs the domain auction @ 3PM later today. Domain names as a marketing tool Mark Klein - Sedo Background: - descriptive "direct navigation" - this is...

Domain Names and Trademarks - Legal Issues

Clark Walton, Esq. - Domain Name Law Diffe cant hide - Domain privacy services between UDRP and ACPA Register your trademark - stay away from trademarks of others You cant hide UDRP - uniform dispute resolution policy - binding arbitration...

Optimizing Your Site for Contextual Ads

Jaan Janes - SVP, Business Development, Pulse 360 Talks about Pulse 360 and what they do. Relvancy - Shows some good examples that his company does and some bad ones by Google. Relevancy: Do your ads even matter? Alot of...

Link Baiting - 96 Different Strategies

Todd Malicoat - stuntdubl.com - Hook Combinations for Successful Linkbaiting Shows a photo of B-Real of Cypress Hill (I am able to call it out before anyone - all those years of listening to Cypress Hill payoff) 95 Thesis -...

Link Building Campaigns and Strategies

Chris - Moderator Founder of DMOZ Jim Boykin - We Build Pages The presentation isnt flashy and until the other day there wasnt even a presentation *some chuckles* The Questions: What link building methods have changed? - Link Trades -...

Social Marketing 101

Social Media is hot in 2007 and should continue in 08. Rand is up first. Social Media Marketing Essentials - he has 2 presentations. socail Media 101 (pure basics) - 60 websites worth watching (more advanced) Rand takes a vote...

PPC 101 – Beginner to Intermediate Level

Moderator: Christine Churchill. Will talk about copywriting secrets. Better qualified traffic if better ads. Things to remember is competitors have same problem, 25 words or less. Harder to be concise when you have less room. Takes creativity and thought to...

SEO 101 - The Timeless and Classic Hits

This is a Q & A Intro to SEO 101 session with Jill Whalen, Bruce Clay, Jake Baillie, Bill Slawski, and Ash Nallawalla. Q: How important are on page factors now relative to off page factors? A: Bruce: If you...


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