Entries from Search Engine Roundtable tagged with 'study'

Are 80% of Searches Really Informational, As Penn Study Says?

A study performed out of Penn State College found with reasonable accuracy that "about 80 percent of queries are informational and about 10 percent each are for navigational and transactional purposes." At Search Engine Land, Barry breaks down the behaviors...

User Behavior Influenced By Blended Search Results

iProspect has released findings of a blended search results study that shows that user behavior is being impacted by search results. According to the findings, users are more likely to click on the blended results (news story, video, or image)...

Brand Awareness in Search Study Finds Participants Favoring Well-Known Search Engines

Last week, findings of a Penn State University Study were published with some pretty interesting results. Thirty-two participants of the study did searches relating to a variety of terms and were asked to choose a search engine of preference. Regardless...


To subscribe to the Search Engine Roundtable, click here