Entries from Search Engine Roundtable tagged with 'statistical relevance'

A Higher Pay Per Click CTR Does Not Always Lead To More Sales

Rand Fishkin made an interesting comment on ad optimization in a recent blog post. At the bottom of his post, he adds: high CTR doesn't always mean better conversions, though there is often some correlation This quote was then taken...

Premium Sponsors + advertise

To subscribe to the Search Engine Roundtable, click here