Entries from Search Engine Roundtable tagged with 'sessj07'

What are people saying about your company or clients? What are the hot trends that turn into keywords you should be mining? Discover tips and techniques for monitoring buzz in this session. Moderator: * Chris Sherman, Co-Chair, SES San Jose...

Posted on August 23, 2007 4:26 PM

The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can't ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there's more that...

Posted on August 23, 2007 2:30 PM

Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any...

Posted on August 23, 2007 1:13 PM

SEO is a four-letter word to some people that stands for snake-oil salesmen and blog spammers. Yet SEOs are also highly in demand and plenty help website generate traffic that converts. This session looks at SEO's reputation problem and explores...

Posted on August 22, 2007 8:31 PM

No presentations -- just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking. Moderator: * Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose Speakers:...

Posted on August 22, 2007 7:37 PM

What better way to get links than by doing something that makes people feel compelled to link to you? That's link baiting -- coming up with an idea, a service, even a controversy -- that gets people talking and linking...

Posted on August 22, 2007 5:38 PM

Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine...

Posted on August 22, 2007 2:14 PM

Marissa Mayer, Vice President, Search Products & User Experience at Google, talks with conference co-chair Danny Sullivan about Google's moves in search, including recent changes to add more personalized and "universal" search results. Before the event, Vanessa Fox came up...

Posted on August 22, 2007 1:22 PM

Search engines, especially Google, say don't do 'em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? We explore the issues, in this session....

Posted on August 21, 2007 8:43 PM

Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use....

Posted on August 21, 2007 7:01 PM

Regular search engines can't understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines. Moderator: * Anne...

Posted on August 21, 2007 5:26 PM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Clarke Douglas Walton, Attorney-at-Law, Walton Law Firm is up first to talk about the DMCA take down notice. The DMCA is the digital millennium copyright act, which is an amendment...

Posted on August 21, 2007 2:33 PM

Link Building Basics Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner. Moderator: * Kevin Heisler,...

Posted on August 21, 2007 2:07 PM

Ask.com CEO Jim Lanzone talks with conference co-chair Chris Sherman about Ask.com's challenge to its more trafficked peers to steal away searchers, including how the launch of its new Ask3D interface is going. Chris Sherman introduces Jim and asks about...

Posted on August 21, 2007 1:26 PM

This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements. Moderator: * Elisabeth Osmeloski, Director of Online Media,...

Posted on August 20, 2007 8:24 PM

Panel Include: Rebecca Lieb - ClickZ Brad Berens - iMedia Communications Kevin Ryan - Incisive Media Kevin introduces himself. Then introduces Brad Berens, Cheif content office of imedia communications Introduces Rebecca Lieb chief editor of the ClickZ network. Brad Berens...

Posted on August 20, 2007 6:21 PM

This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry. Moderator: * Danny Sullivan, Conference Co-Chair,...

Posted on August 20, 2007 6:15 PM

Chris Sherman is moderating this session. Chris explains that every year we talk about personalization but we never really see it in action. But that is now changing, Chris says. Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. is...

Posted on August 20, 2007 6:07 PM

Session Overview: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a...

Posted on August 20, 2007 4:31 PM

Search isn't just for web pages anymore. Google's Universal Search blends video, local, news and book content into the top 10 list. Ask.com's new 3D approach is designed to make vertical results blend into a more seamless search experience. Yahoo...

Posted on August 20, 2007 3:36 PM

The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your...

Posted on August 20, 2007 3:33 PM

Danny Sullivan gives his Introduction To Search Engine Marketing presentation. Since I am new to SEM, I thought I would cover it. ;-) So Vanessa Fox and I are sitting here, hoping Danny will teach us something new about SEM....

Posted on August 20, 2007 1:19 PM

What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? Representatives from major ratings and traffic analysis services share stats and info on topics...

Posted on August 20, 2007 1:19 PM

After a long summer break, we are airing the first show since June live at Search Engine Strategies. Chris Boggs and I will be there. We will have guests, who will be stopping by. The airing will be live at...

Posted on August 20, 2007 10:54 AM

We just posted our Search Engine Strategies San Jose 2007 Conference Coverage. Now you know where we'll all be liveblogging, and as you can tell, some of us are mighty busy. After hours, there will be a plethora of parties...

Posted on August 16, 2007 8:56 AM