Entries from Search Engine Roundtable tagged with 'sessanjose07'

Four days of SEO, PPC, SMO, Link Baiting, Landing Pages, Google Dancing, and SearchBashing has now come to a close. I am extremely proud to announce we have covered 64 of the 74 sessions offered at the San Jose Search...

Posted on August 23, 2007 5:04 PM

Panelists Jeannette Cezanne eWay Direct Benjamin Lloyd Amplify Interactive David DeVries Microsoft Small Business Moderator Jennifer Laycock Jeannette is up first. Content is the future of search and design. The expression has always been content should never be an afterthought....

Posted on August 23, 2007 4:47 PM

Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed. Danny Sullivan the conference Co-Chair is moderating with Peter Linsley of...

Posted on August 23, 2007 3:16 PM

Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Lee Odden, CEO, TopRank Online Marketing Lee starts off saying, "in the spirit of the session, we thought we have some of the people in the audience to come up and give the...

Posted on August 23, 2007 2:30 PM

Chris Pierry from Yahoo Video usage is widespread. From News to movies, everyone on the internet has watched videos on the internet. Content Analysis – Extraction of semantic information form unstructured data types. Page analysis, what is the page about...

Posted on August 23, 2007 8:41 AM

Session Overview: Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B. Moderator: * Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. Speakers: * Patricia Hursh, President, SmartSearch Marketing * Paul Slack,...

Posted on August 22, 2007 9:10 PM

Session Overview Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines. Moderator: * Allan Dick, General Manager, Vintage Tub & Bath Speakers: * Brian Smith, Analyst, ComparisonEngines.com * Bob...

Posted on August 22, 2007 8:08 PM

Moderator: Misty Locke, President & Co-Founder, Range Online Media Rand Fishkin, CEO, SEOMoz.org SEO Services: - Standard SEO for keyword rankings - Site Auditing - Standard Consulting - Keyword Research - Content Creation & Copywriting - Link Building - Strategic...

Posted on August 22, 2007 7:12 PM

Moderator: Misty Locke, President & Co-Founder, Range Online Media Pradeep Chopra, Co-Founder, OMLogic Internet has changed the business marketplace, not limited by time, distance or capital. SEM is considered the best options and SEM industry is growing at an incredible...

Posted on August 22, 2007 5:35 PM

Session Overview: This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods. Moderator: * Chris Sherman, Co-Chair, SES San Jose Speakers: * Patricia Hursh, President, SmartSearch...

Posted on August 22, 2007 3:10 PM

Moderator: Anne Kennedy, Managing Partner, Beyond Ink Jon Diorio, Senior Product Marketing Manager for Google AdWords, Google Inc. was first up. The AdWords API allows: - Account management - Campaign management - Reporting - Traffic estimation The API helps manage...

Posted on August 22, 2007 2:21 PM

Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and...

Posted on August 21, 2007 10:12 PM

Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running...

Posted on August 21, 2007 7:41 PM

Moderator Dana Todd, Founding Partner SiteLab International Speakers Jeff Nienaber – Sr. Marketing Manager, All Star Directories Liz Serafin, Senior Director, TMP Directional Marketing Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Isobel Sopoglian, VP of Search, NewCars.com This session was...

Posted on August 21, 2007 7:28 PM

Paul Vallez, Director, Product Management, Ask.com Search Marketing Ask originally launched with a smart pricing mechanism. They use performance based pricing. They define base line metrics and then optimize to reach those numbers. They use max billable CPC caps and...

Posted on August 21, 2007 7:05 PM

Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The...

Posted on August 21, 2007 6:20 PM

Jon Myers, Director of Search Insight, Latitude Group What is Click Fraud? It is an internet fraud. He shows how Eric Schmidt told people to let click fraud happen. There is click fraud, he shares some stats, but the stats...

Posted on August 21, 2007 5:18 PM

Ad Testing: Research and Findings Track: Advertising Focus: Ads Skill: Advanced Session Overview: Have you been doing deep testing of your ad campaigns? Fear not -- the panel in this session has and will be sharing tips you might...

Posted on August 21, 2007 4:39 PM

How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the...

Posted on August 21, 2007 2:54 PM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Clarke Douglas Walton, Attorney-at-Law, Walton Law Firm is up first to talk about the DMCA take down notice. The DMCA is the digital millennium copyright act, which is an amendment...

Posted on August 21, 2007 2:33 PM

Session Overview: How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially...

Posted on August 20, 2007 8:38 PM

Advanced Paid Search Techniques Moderated by Danny Sullivan, Editor of Search Engine Land First speaker will be Eduardo Llach from SearchRev. He will be talking about various advanced PPC techniques. He will assume that the crowd already knows the basics....

Posted on August 20, 2007 8:22 PM

Moderating this panel is Mike Grehan of BruceClay.com China has their own search engines. It is an interesting place, from that perspective. Stephen Noton, Senior SEO/SEM Consultant, Adverted Internet Advertising Agency. 12 of top 100 china web sites have numbers...

Posted on August 20, 2007 7:46 PM

Session Overview: Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners,...

Posted on August 20, 2007 6:56 PM

How can you tell if your search marketing campaign is working? This session looks at technique and ideas for establishing benchmarks in the rapidly evolving space. Sara Holoubek of Free Agent Consultant is moderating along with panelists Martin Laetsch from...

Posted on August 20, 2007 6:24 PM

Panel Include: Rebecca Lieb - ClickZ Brad Berens - iMedia Communications Kevin Ryan - Incisive Media Kevin introduces himself. Then introduces Brad Berens, Cheif content office of imedia communications Introduces Rebecca Lieb chief editor of the ClickZ network. Brad Berens...

Posted on August 20, 2007 6:21 PM

Chris Sherman is moderating this session. Chris explains that every year we talk about personalization but we never really see it in action. But that is now changing, Chris says. Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. is...

Posted on August 20, 2007 6:07 PM

Ad Exchanges are Changing Everything Moderated by Kevin Ryan, the new Vice President and Global Content Director of Search Engine Strategies and Search Engine Watch. He welcomes everyone to the cannabis legalization forum session (laughs). First up is Anthony Taylor...

Posted on August 20, 2007 6:00 PM

Session Overview: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a...

Posted on August 20, 2007 4:31 PM

The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your...

Posted on August 20, 2007 3:33 PM

Getting Traffic from Contextual Ads Moderated by Misty Locke of Range Online Media Anton Konikoff from Acronym Media. He will introduce his company’s “Keyword-Driven Marketing” (Trademarked term) strategy briefly. The keyword-driven marketplace involves four areas: searching for information using keywords;...

Posted on August 20, 2007 3:23 PM

Post Search Ads Moderated by Misty Locke of Range Online Media She welcomes everyone. The panel will be talking about ways to connect with the consumer after the search. Turns it over to Kevin Lee for a introduction to the...

Posted on August 20, 2007 1:32 PM

Danny Sullivan gives his Introduction To Search Engine Marketing presentation. Since I am new to SEM, I thought I would cover it. ;-) So Vanessa Fox and I are sitting here, hoping Danny will teach us something new about SEM....

Posted on August 20, 2007 1:19 PM

After a long summer break, we are airing the first show since June live at Search Engine Strategies. Chris Boggs and I will be there. We will have guests, who will be stopping by. The airing will be live at...

Posted on August 20, 2007 10:54 AM

Just a reminder, we will be covering the Search Engine Strategies San Jose show today through Thursday. I will do my best to also cover the best of the best in terms of forum threads. But most coverage will be...

Posted on August 20, 2007 10:37 AM

Joseph Morin, who has been posting the party and events schedule for the Search Engine Strategies conference has just announced his resignation. Well, he announced he won't be posting the schedules anymore. But yesterday, he did post the SES San...

Posted on August 17, 2007 7:08 AM

Frank Waston is taking SEO and SEM questions at a Search Engine Watch Forums thread. For those who cannot attend the conference, this is a great way to ask your question and have them represented for you at the conference....

Posted on August 15, 2007 7:08 AM