Entries from Search Engine Roundtable tagged with 'sesny08'

It is weird writing a conference recap while sitting in my office but that is where I am. Like most New York conferences, I commute back and forth - so no flying for me (thankfully). In any event, the Search...

Posted on March 20, 2008 3:07 PM

Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and...

Posted on March 20, 2008 12:00 PM

Kevin Ryan said it is very hard to run a session like this because he knows everyone for a long time. "We were doing this when no one else was." Here are some of the "founding fathers of the industry"...

Posted on March 20, 2008 11:59 AM

3 Speakers Kendall Allen, Managing Director, Incognito Digital Mike Moran, Distinguished Engineer, IBM Nell Thompson, Director of Education, Media Arts Full Sail Allen's Presentation: Talent Considerations: 1. what's your organization 2. role 3. values and flaws - 6 profiles 4....

Posted on March 20, 2008 10:59 AM

Thursday morning SES New York keynote address by Andrew Tomkins, Chief Scientist, Yahoo! Search Mike Grehan has called him the smartest man in search today! Where does Yahoo see search going? Will be the subject of much discussion today. Eg...

Posted on March 20, 2008 10:58 AM

With the inclusion of audio results in the main search pages, search marketers must now include audio (podcast) optimization in their tactical toolkits. This session will cover the why and how of audio search optimization, including how to use RSS...

Posted on March 20, 2008 10:45 AM

As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This...

Posted on March 19, 2008 7:04 PM

As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. Join us for a spirited discussion and get a chance to meet some of these intrepid...

Posted on March 19, 2008 7:02 PM

This session will provide a rapid fire take on how to tackle the most popular SEM tactics with a small staff and an even smaller budget. Would feature practical, affordable ideas and real world examples on PPC, SEO, Viral, Blogging...

Posted on March 19, 2008 4:55 PM

Moderator: Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM Corporation Andrew C. Frank, Research VP, Gartner Media Industry Advisory Services is first up. Marketing in the Spotlight: - Losing: -- Faith in the...

Posted on March 19, 2008 4:47 PM

Afternoon Keynote: Jason Calacanis * Jason Calacanis, Founder & CEO, Mahalo.com, Inc. (I'm sitting next to Allen Stern who already discussed this new development and it's now on Techeme. But you can read the other stuff now!) First of all,...

Posted on March 19, 2008 3:26 PM

Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details...

Posted on March 19, 2008 2:40 PM

Moderator: Erik Qualman, Search Engine Watch Expert and Global Vice President, EF Education Liana Evans, Director of Internet Marketing, KeyRelevance is up to talk to us about video sharing and rating/review sites. (1) Social media is not new, it starts...

Posted on March 19, 2008 2:03 PM

Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0 and your customers are in control. The old-fashioned media buy has gone bye-bye. Social Media marketing is fast emerging as a must-have...

Posted on March 19, 2008 11:21 AM

Kevin Ryan is the moderator of this panel. I just made it in from crazy NYC traffic with 15 minutes to spare. Love that Hilton parking, incredibly convenient, trust me a I pay for it. Ryan introduces the wrong person...

Posted on March 19, 2008 11:08 AM

Search engines have forced an entirely new dynamic in how connected humans access information. Successful traditional brands along with new entries into the space learn to roll with the changes... even if that means a transformation in how they do...

Posted on March 19, 2008 9:38 AM

How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for...

Posted on March 18, 2008 6:05 PM

Contextual Ads Track Earning Money From Contextual Ads This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads...

Posted on March 18, 2008 5:46 PM

First up is Matt Bentley, Chief Strategy Officer, Sedo.com. Matt talks about the economics of domain traffic. He talks about the old way versus buying traffic versus PPC and Adwords. An example is wifi.com. If wifi.com has 15,000 visitors you...

Posted on March 18, 2008 4:22 PM

This session is packed, people are sitting on the floor. Avinash Kaushik Google Analytics, Analytics Evangelist is holding this panel. The issue is that there is too much data. The tool gives you actionable insights into data. I'm crammed here,...

Posted on March 18, 2008 4:11 PM

Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Hear from industry gurus about how search, marketing and information seeking is changing the industry that follows...

Posted on March 18, 2008 3:15 PM

Conference Welcome and Opening Keynote: Nick Carr * Nick Carr, Author of The Big Switch, Rewiring the World, From Edison to Google Nick is giving a speech. Here it is: We're at a major turning point in the history of...

Posted on March 18, 2008 9:58 AM

Bill Tancer, General Manager, Global Research, Hitwise Jason R. Finger, Co-Founder & Chief Executive, Seamless Web Paul Forster, CEO, Indeed Steven Krein, CEO, Organized Wisdom.com Joshua Stylman, Managing Partner, Reprise Media Kevin Ryan says information retrieval needs to get better....

Posted on March 17, 2008 4:37 PM

How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your...

Posted on March 17, 2008 3:29 PM

If Internet access providers, such as telephone and cable companies, begin preferring certain web sites or content types over others, it will be harder for the marketing community to determine whether observed on-line behavior is due to customer choice or...

Posted on March 17, 2008 3:19 PM

Presentation by Pat Hall of Hallmark Capital Hallmark is an independant investment firm, meaning the discussion today is unbiased. Going to cover in today's presentation: 1. how the SEOs/SEMs are evaluated? 2. 3 Factors investors look at specifically 3. how...

Posted on March 17, 2008 1:38 PM

Igniting Viral Campaigns In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This...

Posted on March 17, 2008 12:39 PM

Michael Boland, Senior Analyst, The Kelsey Group is moderating this panel. He gives an intro on why video is important for local and important for small businesses. Video is to integrate the branding capabilities with the internet (direct response). There...

Posted on March 17, 2008 12:17 PM

Jeffery Eisenberg 5 rules of marketing 1.Marketing has changed, it used to be delivering a lead, customer, that's changed.  In the past you could make promises they had nointention of delivering on. However, trust is more likely to happen with...

Posted on March 17, 2008 10:53 AM

Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any...

Posted on March 17, 2008 10:39 AM

The big SES New York show starts in just one week from today. Tamar and I plan on traveling back and forth each day to the Hilton to cover the conference, in fact, I hope to be there as early...

Posted on March 10, 2008 9:51 AM

Guess what, my friends? SMX West is next week. And just a few weeks later, SES NY 2008 is occurring. The party is about to start and you shouldn't be left out! Fortunately, the forums have you covered (or we...

Posted on February 19, 2008 10:10 AM