Entries from Search Engine Roundtable tagged with 'sesny'

It is weird writing a conference recap while sitting in my office but that is where I am. Like most New York conferences, I commute back and forth - so no flying for me (thankfully). In any event, the Search...

Posted on March 20, 2008 3:07 PM

Kevin Ryan said it is very hard to run a session like this because he knows everyone for a long time. "We were doing this when no one else was." Here are some of the "founding fathers of the industry"...

Posted on March 20, 2008 11:59 AM

3 Speakers Kendall Allen, Managing Director, Incognito Digital Mike Moran, Distinguished Engineer, IBM Nell Thompson, Director of Education, Media Arts Full Sail Allen's Presentation: Talent Considerations: 1. what's your organization 2. role 3. values and flaws - 6 profiles 4....

Posted on March 20, 2008 10:59 AM

Thursday morning SES New York keynote address by Andrew Tomkins, Chief Scientist, Yahoo! Search Mike Grehan has called him the smartest man in search today! Where does Yahoo see search going? Will be the subject of much discussion today. Eg...

Posted on March 20, 2008 10:58 AM

As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This...

Posted on March 19, 2008 7:04 PM

As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. Join us for a spirited discussion and get a chance to meet some of these intrepid...

Posted on March 19, 2008 7:02 PM

Moderator: Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM Corporation Andrew C. Frank, Research VP, Gartner Media Industry Advisory Services is first up. Marketing in the Spotlight: - Losing: -- Faith in the...

Posted on March 19, 2008 4:47 PM

Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details...

Posted on March 19, 2008 2:40 PM

Moderator: Erik Qualman, Search Engine Watch Expert and Global Vice President, EF Education Liana Evans, Director of Internet Marketing, KeyRelevance is up to talk to us about video sharing and rating/review sites. (1) Social media is not new, it starts...

Posted on March 19, 2008 2:03 PM

Kevin Ryan is the moderator of this panel. I just made it in from crazy NYC traffic with 15 minutes to spare. Love that Hilton parking, incredibly convenient, trust me a I pay for it. Ryan introduces the wrong person...

Posted on March 19, 2008 11:08 AM

How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for...

Posted on March 18, 2008 6:05 PM

First up is Matt Bentley, Chief Strategy Officer, Sedo.com. Matt talks about the economics of domain traffic. He talks about the old way versus buying traffic versus PPC and Adwords. An example is wifi.com. If wifi.com has 15,000 visitors you...

Posted on March 18, 2008 4:22 PM

This session is packed, people are sitting on the floor. Avinash Kaushik Google Analytics, Analytics Evangelist is holding this panel. The issue is that there is too much data. The tool gives you actionable insights into data. I'm crammed here,...

Posted on March 18, 2008 4:11 PM

Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Hear from industry gurus about how search, marketing and information seeking is changing the industry that follows...

Posted on March 18, 2008 3:15 PM

Bill Tancer, General Manager, Global Research, Hitwise Jason R. Finger, Co-Founder & Chief Executive, Seamless Web Paul Forster, CEO, Indeed Steven Krein, CEO, Organized Wisdom.com Joshua Stylman, Managing Partner, Reprise Media Kevin Ryan says information retrieval needs to get better....

Posted on March 17, 2008 4:37 PM

If Internet access providers, such as telephone and cable companies, begin preferring certain web sites or content types over others, it will be harder for the marketing community to determine whether observed on-line behavior is due to customer choice or...

Posted on March 17, 2008 3:19 PM

Presentation by Pat Hall of Hallmark Capital Hallmark is an independant investment firm, meaning the discussion today is unbiased. Going to cover in today's presentation: 1. how the SEOs/SEMs are evaluated? 2. 3 Factors investors look at specifically 3. how...

Posted on March 17, 2008 1:38 PM

Michael Boland, Senior Analyst, The Kelsey Group is moderating this panel. He gives an intro on why video is important for local and important for small businesses. Video is to integrate the branding capabilities with the internet (direct response). There...

Posted on March 17, 2008 12:17 PM

Jeffery Eisenberg 5 rules of marketing 1.Marketing has changed, it used to be delivering a lead, customer, that's changed.  In the past you could make promises they had nointention of delivering on. However, trust is more likely to happen with...

Posted on March 17, 2008 10:53 AM

The big SES New York show starts in just one week from today. Tamar and I plan on traveling back and forth each day to the Hilton to cover the conference, in fact, I hope to be there as early...

Posted on March 10, 2008 9:51 AM

Big thank you to Kim Krause Berg, Debra Mastaler, Chris Boggs, Greg Meyers, Ben Pfeiffer, Lisa Barone, Li Evans, Rob Kerry, Carolyn Shelby, Tamar Weinberg for helping me out with this awesome coverage. Here are the sessions we covered,...

Posted on April 13, 2007 1:45 PM

Provided by Cshel! Vertical Track | 10:45a-12p Moderator, Anne Kennedy, Managing Partner, Beyond Ink Speakers: Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children Nan Dawkins, Partner, RedBoots Consulting Kevin Gottesman, Founder, Gott Advertising Audience is fairly light. Anne encourages...

Posted on April 13, 2007 12:34 PM

Moderated by Jeff Rohrs Presented by Rand Fishkin, Cameron Olthius, Jennifer Laycock, and Chris Boggs Rand Fishkin is up first. He gives a background of linkbait evolution (18 months). He presents a quote from Matt Cutts about linkbait as a...

Posted on April 13, 2007 12:09 PM

Moderated by Detlev Johnson Presented by Justilien Gaspard, Greg Boser, and Jim Boykin Detlev introduces the session and says that link building is core to developing a presence in the search engines. Good links can build good traffic in their...

Posted on April 13, 2007 10:03 AM

Anne Kennedy, Managing Partner, Beyond Ink is modding up this panel. The room is suspected to be fairly roomy this morning, due to it being the last day. And it seems pretty empty as they start the session. Heather Frahm,...

Posted on April 13, 2007 9:48 AM

This session is a question and answer with Danny Sullivan. Question: Where is search going to be in three to five years? Danny: I wouldn't be surprised if search is very similar to the way it is now with a...

Posted on April 13, 2007 1:27 AM

I got here a bit late, but most of the beginning stuff is just promo stuff as expected. Quality, inventory, yada yada. I will only chime in when I hear something new. The showed stuff from adCenter beta... Molly is...

Posted on April 12, 2007 4:24 PM

This is a question and answer forum about blackhat and whitehat techniques from some of the experts of the industry in both arenas. Moderated by Detlev Johnson Speakers: Bruce Clay, Todd Freisen, Dave Naylor, Jill Whalen Question: We had a...

Posted on April 12, 2007 3:25 PM

This session, entitled B2B Tactics, focuses on targeting business-to-business users. The session is presented by: Brad Bauer, Senior Director of Business Development at ClearGauge Paul Slack, CEO of WebDex Patricia Hursh, President of SmartSearch Marketing Moderated by Rebecca Lieb, Editor-in-Chief...

Posted on April 12, 2007 9:59 AM

This session allows the search teams at Ask, Live, Google, and Yahoo to provide input about various robots.txt files and asks the audience about how to improve upon the robots.txt standard. It is very discussion-based and representatives from the Big...

Posted on April 11, 2007 6:04 PM

Fun with Dynamic Websites is a session presented by Mikkel deMib Svendsen, Laura Thieme, and Jake Baillie. Mikkel deMib Svendsen (demib.com) presents and says that search engines like to index as much valuable content as they can possibly find. If...

Posted on April 11, 2007 4:38 PM

Looks like Andrew Goodman has a new pair of glasses. Greg Jarboe is sitting on the panel looking very calm. Spencer and Falkow are also on board. Finally, Rick Klau from FeedBurner is up on the panel, curious what info...

Posted on April 11, 2007 4:08 PM

This session covers search engine writing and keyword usage in the copy, presented by Heather Lloyd Martin and Jill Whalen. Heather Lloyd Martin speaks first. She discusses her overview. First, she will use a case study about how SEO copywriting...

Posted on April 11, 2007 2:52 PM

This session is Link Building: The Basics, and is presented by Debra Mastaler of Alliance-Link and Detlev Johnson, who will be assisting Debra because Eric Ward's wife is giving birth this morning! (Congratulations Eric!) Mike Grehan, who was supposed to...

Posted on April 11, 2007 11:56 AM

The first two rows here are dominated by bloggers. A girl name Sam is on my left, she is a loyal reader of the Search Engine Roundtable. On my right is Tamar, the sidekick, followed by Li Evans. Just behind...

Posted on April 11, 2007 9:42 AM

This session is a one of the newer sessions from the ClickZ track that is going to get opinions from some top media buyers on what they expect to see this year, what they are buying, and where the trends...

Posted on April 10, 2007 5:33 PM

The Search Engine Roundtable will be providing indepth, virtually real-time coverage, of the Search Engine Strategies New York show. For more details on our coverage of the show, read SES NYC 2007 Coming - What To Know. We hope to...

Posted on March 26, 2007 1:11 PM

One of the biggest conferences on search is right around the corner, in my neck of the woods. Search Engine Strategies NYC begins Tuesday April 10th and concludes Friday 13th. This will be one of Danny Sullivan's last SES's at...

Posted on March 19, 2007 6:56 AM