Entries from Search Engine Roundtable tagged with 'seschicago2007'

Dealing with Difficult Clients

Moderated by Jeff Rohrs, who states this this will hopefully be an Oprah-like therapy session (laughs). First speaker is Michael Murray from Fathom SEO. Difficult clients - they want solutions to their problems and assurance. He suggests to avoid problems...

Last Minute Holiday Search Tactics

Moderated by Kevin Ryan, the conference’s organizer. He welcomes people and provides a brief introduction to the topic. He discusses that search is great since you do not have to have the campaign “in the can” months in advance. He...

Actionable Social Media

Moderated by Anne Kennedy from Beyond Ink, who introduces the topic and panelists. She asks how many are actually using social media tools, and a fair amount of the nicely filled room raises their hands. First speaker is Todd Parsons...

Retailer Track: Shopping Search Tactics

This session offered research and methodology for ecommerce and merchant sites “can and should” be included in shopping search engines. The Moderator was Kevin Heisler, Executive Editor, Search Engine Watch. Speakers: Heather Dougherty, Analyst, Hitwise The holiday season started well...

The Transformation of Local in a Search Driven World

The Transformation of Local in a Search Driven World Moderator: * Michael Boland, Analyst, The Kelsey Group Speakers: * Bob Armour, Chief Marketing Officer, ShopLocal * Scott Dunlap, CEO, NearbyNow * Manish Patel, CEO, Where2GetIt * Richard Rosen, CEO, FastCall411...

Orion Panel - Universal, Blended, and Vertical Search

Co-moderated by Kevin Ryan and Kevin Heisler from SEW. Panelists include Mike Grehan from Searchvisible Ltd. (congrats Mike on the new company), Andrew Goodman from Page Zero Media, Brad Goldberg from Microsoft Search Business Group, James Lamberti from Comscore, and...

There’s Still Money on the Table!

Apologies to readers as I came in late due to a scintillating conversation I had with Gary Price over lunch that ran-over. Speaking is Jeff Pruitt from iCrossing who is also the current president of SEMPO and a great guy....

Orion Panel – Search, Privacy, and the Community in the Digital Age

Moderated by two of the SEW Kevins – Ryan and Heisler. Ryan does the introduction and welcomes everybody to balmy Chicago. Speakers will be Allan Chapell of Chapell and Associates; Jack Myers of jackmyers.com; Pauline Ores from IBM. Kevin Ryan...

Redefining the Customer

Moderated by Rebecca Lieb of ClickZ, who warmly welcomes the attendees and introduces the session’s only speaker. Brian Eisenberg of Future Now Inc. Will present his views on redefining the customer. He talks about the Marketing (r)Evolution by showing a...

Mobile Search Battle Royal

Welcome to the Search Engine Roundtable coverage of Search Engine Strategies Chicago 2007. The crowd seems to be fairly large, with people trickling in and smooth lines in the registration booth. I am excited to get things cooking! This first...


To subscribe to the Search Engine Roundtable, click here