Entries from Search Engine Roundtable tagged with 'ses sj 2008'

This panel of experts will discuss the qualities they look for in candidates, as well as strategies for career advancement in the search industry. The discussion will include: How have the criteria for a strong candidate evolved over the years?...

Posted on August 21, 2008 6:53 PM

This session will focus on free and low-cost tools that can help beginners get started with their search and online marketing campaigns. The speakers will all reveal their favorite "tools on a budget." This session is geared for beginners to...

Posted on August 21, 2008 3:32 PM

By the time SES San Jose rolls around, we will have seen a torrent of application development for the 3G iPhone. Mobile local search will finally get its due, with built-in GPS functionality, combined with a feature set and price...

Posted on August 21, 2008 3:27 PM

When your catalog has 200 million products, grows at $3M per week, and contains content created by users, how do you optimize it? · Capture the long tail by balancing a user-contributed folksonomy with a site taxonomy that works for...

Posted on August 20, 2008 8:25 PM

How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? How to target the right terms in your paid and organic search...

Posted on August 20, 2008 7:19 PM

More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that...

Posted on August 20, 2008 7:16 PM

Searcher Behavior Research Update How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider. Moderator:...

Posted on August 20, 2008 5:13 PM

Patricia Hursh, President & Founder, SmartSearch Marketing 10 Tips for b2b 1. reach prospects early in the buying cycle 2. advertise in “the tail” 3. include non banded keywords 4. pre qualify clickers 5. focus and align ad copy 6....

Posted on August 19, 2008 8:04 PM

The value of search as a true enterprise platform has been touted for years, yet few organizations have seriously embraced the opportunity. This session will provide an overview of enterprise search fundamentals and explore the enterprise search marketplace in depth....

Posted on August 18, 2008 7:10 PM

Is Google your main search engine? Do you realize that there are many other tools that will help you find specific information — sometimes better than Google? Most people are unaware that there are more than just the "big three"...

Posted on August 18, 2008 7:07 PM