The SES San Jose conference is now complete and it was great going back to San Jose to see everyone. It has been a several months since I personally went to a conference, so it is nice to get back...
The SES San Jose conference is now complete and it was great going back to San Jose to see everyone. It has been a several months since I personally went to a conference, so it is nice to get back...
Below is live coverage of the Independent SEMs/SEOs - Issues & Answers from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Gaurav Sharma of Think Mantra. We are using a live...
Below is live coverage of the Advanced SEO Roundtable: What is it Really? And Where is it Going? from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta. We are using a live blogging...
Below is live coverage of the Brand, Trademark & Reputation Management from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta & Keri Morgret of Strike Models. We are using a live blogging tool...
Below is live coverage of the News Search SEO from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Gaurav Sharma of Think Mantra. We are using a live blogging tool to...
Below is live coverage of the Advanced Paid Search Techniques from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide the real time coverage....
Below is live coverage of the SEO Through Blogs & Feeds from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Barry Schwartz of the Search Engine Roundtable . We are using...
Below is live coverage of the Keynote: Charlene Li, How to Prepare for the Future of Search from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable & Gaurav Sharma of...
Below is live coverage of the Social Media: White Hat vs. Black Hat from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to...
Below is live coverage of the Turning Simple Change into Big Profit from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Gaurav Sharma of Think Mantra. We are using a live...
Below is live coverage of the Google Analytics and Website Optimizer, Secrets Revealed! from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the...
Below is live coverage of the Discover the Power of Linking: Link Building Basics from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Keri Morgret of Strike Models. We are using...
Below is live coverage of the Keynote: Nicholas Fox, Business Product Management Director, AdWords, Google from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging...
Below is live coverage of the Bing Toolbox: Your One-Stop Shop for Better ROI from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide...
Below is live coverage of the Search on a Dime from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to provide the real...
Below is live coverage of the Small Voices, Big Impact: Social Media for the Little Guy from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Barry Schwartz of the Search Engine...
Below is live coverage of the Keywords & Content: Search Marketing Foundations from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the real...
Below is live coverage of the Launching a Global Website from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the real time coverage....
Below is live coverage of the Keeping it Local: The Convergence of Smart Phones & Local Search from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a...
Below is live coverage of the Meaningful SEO Metrics: Going Beyond the Numbers from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the...
Below is live coverage of the SEO Tools of the Trade: What's in YOUR Toolbox? from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Barry Schwartz of the Search Engine Roundtable....
Below is live coverage of the Don't Call it a Comeback: Semantic Technology and Search from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta. We are using a live blogging tool to provide...
Below is live coverage of the How to Turn Your Web Analytics into a Money Making Machine from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging...
Below is live coverage of the Turning the Social Web Into Real ROI from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the...
Below is live coverage of the Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live...
Below is live coverage of the The Next Wave for Online Video from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to provide...
Below is live coverage of the Creating a Web Analytics Culture from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Gaurav Sharma of Think Mantra. We are using a live blogging...
Below is live coverage of the The View From the CMO's Office from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the real...
Below is live coverage of the Always be Testing: Marketing Optimization in Challenging Times from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide...
Below is live coverage of the How to Optimize for Search and Engage the Community from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures and Barry Schwartz of the Search Engine Roundtable....
Below is live coverage of the Keynote: Clay Shirky, Author of Here Comes Everybody from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool...
SES San Jose is just a couple weeks away now and I wanted to let you all know, we will be true live blogging the event. Last year, I personally did not go, but we did have coverage of the...
Search Engine Strategies New York is next week but I have sad news for some of you, we won't be covering the conference. We have "live blogged" SES conferences since 2003, including the past five years of SES NY, with...
Search Engine Strategies is just three weeks away now and that means the IM Charity Party will be raising funds for those in need. The party will take place at Heartland Brewery in Union Square, New York. It happens on...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Searching For Jobs in Search: Starting and Advancing Your Career in the Industry Search Advertising Tools Organic Listings Forum The Best...
In order to get a leg up on the competition, successful Search Engine Marketers need to be armed with the latest tools of the trade. Join us as we explore a range of popular search engine advertising tools along with...
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools, and techniques. There's no set agenda, so this is an ideal session to discuss any...
Secrets of paid and organic search? Sure, they're out there. Join us for a no-holds-barred interactive session in which veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets. While there's no...
Marketers face a bewildering number of options in selecting their search marketing campaign tools and vendors, and making a decision will only become more difficult as the variety of players in the industry grows. Likewise, instead of just settling for...
In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discourage search engine marketers from purchasing keywords that are trademarked...
What percentage of online searches are local? If you consider searches that end up having some influence on local buying activity, the opportunity is put into perspective. But there are still large gaps between the point of search and the...
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks and effective tactics for managing paid search in the contextual advertising arena. You'll hear from publishers delivering ads and those who manage...
Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Black Hat / White Hat: Playing Dirty with SEO Facebook, Feeds and Micro-Blogging Maximizing SEO Returns with User Generated Content Advanced...
From Facebook to MySpace, Twitter to FeedBurner, social software and feeds are reshaping the world we live in and streamlining our online experience. Networking sites like Facebook and social messaging utilities like Twitter bring the human element to the foreground...
How can you best tap into long tail terms? Are there targeting techniques you're overlooking? This session examines these and other techniques to help you get more out of paid search. Moderator: Richard Zwicky, Founder & CEO, Enquisite Speakers:...
Moderator: Marshall Sponder, Senior Web Analyst, Monster.com Use comscore Conversational media category - dont forget that the numbers are panel based Let google do it for us - Trends down to the site are now available CMO’s will end...
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner. Moderator: · Kevin Ryan, VP, Global Content...
Kendall Allen, Former Managing Director, Incognito Digital, Digital Marketing and Convergence Media Consultant The advancement of integrated media - silo days of search and social media - integration vs. synchornization - cooler yet, really integrated digital Search and Social Media...
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine...
More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a...
Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0, and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media marketing is fast emerging as a must-have...
Philip James, CEO, Snooth, Inc. What changed? Web got big - search engines index small portion - poor results for focused searches - endless tweaking of search terms - need for specialized search - videos, jobs, medical data, blogs, etc...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Measuring Success in a 2.0 World Global Search for the B2B SEM Shopping Search Tactics 7 Proven Ways to get Your...
Many companies find it difficult to use web analytics for more than reporting and ad hoc investigations. By defining requirements, roles, tasks, and benchmarks, an efficient process replaces one-off requests. This session covers practical workflows that you can quickly implement...
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details...
Google continues to innovate around bringing power, flexibility, and accessibility to web analytics and web content testing. Join us for the latest news about Google's free web analytics and multivariate testing products: Google Analytics and Website Optimizer. Learn straightforward,...
Finding keywords, trying different ad copy, testing landing pages, bid managing – blah blah blah. You already know what managing SEM is about. But if you crave the new SEM tactic, the unknown search story, the changing market dynamics of...
Learn the seven proven ways to get your website on page one organically and how to dramatically increase your conversion once you get there. Join Internet marketing guru Shawn Moore as he explains the secrets that he has discovered over...
Learn how content from your e-commerce or merchant site can - and should! - be included in shopping search engines. Moderator: * Brian A. Smith, Analyst, ComparisonEngines Speakers: * Aaron Shear, Partner, Boost Search Marketing * Brian Mark, CTO, Toolbarn.com...
Patricia Hursh, President, SmartSearch Marketing 1. Which engines 2. how importatn is translation 3. regional search trends 4. ease of PPC campaign set-up 5. common constraints *shows some graphs of # of searches and market share of different engines*...
How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: More Customers, Fewer Costs: Why Marketing to the "Long Tail" Makes Sense Universal Search Search Industry Update Pay Per Conversation Non-Profits...
Gary Stein, Director of Strategy, Ammo Marketing Starts with an actual story - about snow tires in Alaska and Nordstrom. Brand - statement of belief - communicated - managed - developed - stakeholders - ability to recall - needs...
According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views...
Where does search really fit within a marketer's total digital advertising effort? Big businesses and small businesses alike struggle with how to allocate search marketing, and other online advertising or marketing efforts. This Orion panel will evaluate strategic thought processes...
Moderator: Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch Speakers: Amit Kumar, Director Product Management, Yahoo! Search Nagaraju Bandaru, Co-Founder & CTO, BooRah Erik Collier, VP, Product Management, Ask.com Tim McGuiness, VP of Search, hakia.com Scott Prevost,...
Moderator: Rebecca Lieb, Contributing Editor, ClickZ Speakers: Dhana Pawar, Co-Founder & VP Products, Yojo Mobile Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Brian Wool, VP of Content Distribution, Localeze The "one web" premise of the iPhone generation of...
In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the...
Non-Profits & Socially-Responsible Companies With Global Interests in a 2.0 World The Web has changed how we do everything, including giving back to our fellow man. What does the nonprofit world look like in the Web 2.0 world? Technology has...
For marketers to become successful in their SEM efforts, PPC can no longer stand for "Pay Per Click" — it must stand for "Pay Per Conversation." Many marketers agree that the current state of the economy is having an...
Search marketing is the largest online ad format. Paid search not only accounts for nearly 45% of the global online ad spend, but it is also one of the fastest growing online ad formats. The panel will focus on the...
Universal & Blended Search Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, learn from industry...
This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don't fit the traditional definition of the...
It is that time of the year, where Search Engine Strategies (SES) comes to San Jose, California. SES San Jose 2008 is just one week away, starting Monday, August 18th. SES is offering up over 70 sessions and we hope...
Kevin Ryan of Search Engine Strategies spoke with Daron Babin and discussed the current state of the conference circuit with regards to individuals believing that they have been banned from either SMX or SES events. Danny Sullivan kindly transcribed the...
Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...
Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...
It's extremely important for IT and Marketing to work together. Kiss and make up!!! IT guys do more than play quake. First begin your research project by looking at: URL Structure How many variables are in that url? Search Engine...
Ready to start your search marketing career? This panel looked at ways fledgling SEMs can educate themselves to get started in this exciting profession. The session was moderated by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and...
Speakers: Todd Parsons, Co-Founder and CPO, Buzzlogic Jay Sears, SVP, Strategic Products and Business Development, ContextWeb, Inc. Jason Weisberger, COO, Federated Media Blog Statistics 65 million Americans read blogs 60% of those readers access blogs to explicitly get an opinion...
Speakers: Marc Barach, Chief Marketing Officer, Ingenio, Inc. Dan Hight, Director of eCommerce Sales – Agency Division, Superpages.com Pay Per Call is paid calls from search. Calls: A performance based advertising service and network that drives calls instead of clicks....
Speakers: John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics Bob Heyman, Chief Search Officer, Mediasmith Isabel Sopoglian, VP of Search Marketing, Cars.com John Think about your marketing in terms of how we get the right visitors and what...
Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API...
How ThomasNet reinvented itself after 100 years A little history ThomasNet was a print directory company who turned into a giant online marketing force. They connect industrial buyers and suppliers. They’ve been online since 1995; 100% focus on industrial marketplace. ...
Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps Ian White, CEO, Urban Mapping Jim Schoonmaker, CEO, Everyscape Ziya Genceren, LiveSearch Maps Product Manager, Microsoft Gary Price, Director of Online Information Resources, Ask.com Gary Price – (This presentation was...
Speakers: * Jennifer Doss, E-Commerce Marketing Manager, Lids.com * Jamie Smith, CEO, Engine Ready * James Beriker, President, Efficient Frontier * Chris Leggatt, Senior Account Executive, Moniker Jennifer Doss Lids.com is real-time they sell hats from colleges and other sports...
Google is on a rampage to devalue sites who engage in link buying and selling. Do paid links ruin the integrity of search engine results? Are they evil? From the conference description: “Search engines, especially Google, say don't do 'em....
Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network Speakers: Bill Hanekamp, CEO, The Wall Ed Kim, Chief Executive Office, Red Bricks Media Fionn Downhill, CEO & President, Elixir Systems Rebecca starts off talking about can you build the...
Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Darian Rodriquez Heyman, Executive Director, Craigslist Foundation Ben Rattray, Founder & CEO, Change.org Nan Dawkins, Founder, RedBoots Digital, Serengeti Communications Darian Rodriquez Heyman They take the name and spirit of Craiglist into...
SES Chicago 2007 Day 1 Session 2: Meet the Web Analytics Players Vendors from major web analytics services each covered different metrics challenges plus answered questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing,...
Moderator: - Kevin Ryan – Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Speakers: - Motoko Hunt – Founder, Japanese Search Marketing Strategist, AJPR LLC - T.R. Harrington – Director of Strategic Direction & Product Development,...
There are three keynotes at the upcoming PubCon. They include Craig Newmark of Craigs List, Richard Rosenblatt of DemandMedia, and Matt Cutts of Google. Now, most of you are probably more interested in Mr. Cutts. If so, and you are...
Poor Kim Krause Berg. She got stuck in Chicago on the way to SES San Jose and arrived a day late. To make matters worse, she got stuck on the way back home. She shares her frightening travel adventures on...
Four days of SEO, PPC, SMO, Link Baiting, Landing Pages, Google Dancing, and SearchBashing has now come to a close. I am extremely proud to announce we have covered 64 of the 74 sessions offered at the San Jose Search...
Panelists Jeannette Cezanne eWay Direct Benjamin Lloyd Amplify Interactive David DeVries Microsoft Small Business Moderator Jennifer Laycock Jeannette is up first. Content is the future of search and design. The expression has always been content should never be an afterthought....
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed. Danny Sullivan the conference Co-Chair is moderating with Peter Linsley of...
The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can't ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there's more that...
Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Lee Odden, CEO, TopRank Online Marketing Lee starts off saying, "in the spirit of the session, we thought we have some of the people in the audience to come up and give the...
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any...
Chris Pierry from Yahoo Video usage is widespread. From News to movies, everyone on the internet has watched videos on the internet. Content Analysis – Extraction of semantic information form unstructured data types. Page analysis, what is the page about...
Session Overview: Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B. Moderator: * Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. Speakers: * Patricia Hursh, President, SmartSearch Marketing * Paul Slack,...
SEO is a four-letter word to some people that stands for snake-oil salesmen and blog spammers. Yet SEOs are also highly in demand and plenty help website generate traffic that converts. This session looks at SEO's reputation problem and explores...
Session Overview Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines. Moderator: * Allan Dick, General Manager, Vintage Tub & Bath Speakers: * Brian Smith, Analyst, ComparisonEngines.com * Bob...
No presentations -- just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking. Moderator: * Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose Speakers:...
SES San Jose Organic Track: CSS, AJAX, Web 2.0 and Search Engines Speakers: (Moderator) Anne Kennedy, Managing Partner, Beyond Ink Shari Thurow, Founder and SEO, Omni Marketing Interactive Vanessa Fox, Zillow.com Mikkel deMib Svendsen, Creative Director, deMib.com Amit Kumar, Yahoo!...
Moderator: Misty Locke, President & Co-Founder, Range Online Media Rand Fishkin, CEO, SEOMoz.org SEO Services: - Standard SEO for keyword rankings - Site Auditing - Standard Consulting - Keyword Research - Content Creation & Copywriting - Link Building - Strategic...
SES San Jose 2007 Issues Track: In House: Big SEO Speakers: (Moderator) Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Bill Macaitis, VP of Online Marketing & SEO/SEM, Fox Interactive Media Marshall D. Simmonds, Chief Search Strategist, New York...
What better way to get links than by doing something that makes people feel compelled to link to you? That's link baiting -- coming up with an idea, a service, even a controversy -- that gets people talking and linking...
Moderator: Misty Locke, President & Co-Founder, Range Online Media Pradeep Chopra, Co-Founder, OMLogic Internet has changed the business marketplace, not limited by time, distance or capital. SEM is considered the best options and SEM industry is growing at an incredible...
Session Overview: This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods. Moderator: * Chris Sherman, Co-Chair, SES San Jose Speakers: * Patricia Hursh, President, SmartSearch...
Moderator: Anne Kennedy, Managing Partner, Beyond Ink Jon Diorio, Senior Product Marketing Manager for Google AdWords, Google Inc. was first up. The AdWords API allows: - Account management - Campaign management - Reporting - Traffic estimation The API helps manage...
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine...
Marissa Mayer, Vice President, Search Products & User Experience at Google, talks with conference co-chair Danny Sullivan about Google's moves in search, including recent changes to add more personalized and "universal" search results. Before the event, Vanessa Fox came up...
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and...
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running...
Moderator Dana Todd, Founding Partner SiteLab International Speakers Jeff Nienaber – Sr. Marketing Manager, All Star Directories Liz Serafin, Senior Director, TMP Directional Marketing Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Isobel Sopoglian, VP of Search, NewCars.com This session was...
SES San Jose 2007 Multimedia Track: Video Search Optimization Speakers: (Moderator) Sapna Satagopan, Associate Analyst, JupiterResearch Gregory Markel, Founder/President, Infuse Creative, LLC Jeremy Clem, DoubleClick/Performics Sherwood Stranieri, Search Marketing Director, Catalyst Online Stephen Baker, Chief Revenue Officer, Everyzing Session Description:...
Paul Vallez, Director, Product Management, Ask.com Search Marketing Ask originally launched with a smart pricing mechanism. They use performance based pricing. They define base line metrics and then optimize to reach those numbers. They use max billable CPC caps and...
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The...
SES San Jose 2007 Advertising Track: Putting Search Into the Marketing Mix Speakers: (Moderator) Sara Holoubek, Free Agent Consultant Misty Locke, President and Co-Founder, Range Online Media Curtis Dueck, Senior Account Manager, Epiar, Inc. Bill Mungovan, Director of Search, Carat...
Jon Myers, Director of Search Insight, Latitude Group What is Click Fraud? It is an internet fraud. He shows how Eric Schmidt told people to let click fraud happen. There is click fraud, he shares some stats, but the stats...
Ad Testing: Research and Findings Track: Advertising Focus: Ads Skill: Advanced Session Overview: Have you been doing deep testing of your ad campaigns? Fear not -- the panel in this session has and will be sharing tips you might...
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the...
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Clarke Douglas Walton, Attorney-at-Law, Walton Law Firm is up first to talk about the DMCA take down notice. The DMCA is the digital millennium copyright act, which is an amendment...
Session Overview: How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially...
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements. Moderator: * Elisabeth Osmeloski, Director of Online Media,...
Advanced Paid Search Techniques Moderated by Danny Sullivan, Editor of Search Engine Land First speaker will be Eduardo Llach from SearchRev. He will be talking about various advanced PPC techniques. He will assume that the crowd already knows the basics....
Moderating this panel is Mike Grehan of BruceClay.com China has their own search engines. It is an interesting place, from that perspective. Stephen Noton, Senior SEO/SEM Consultant, Adverted Internet Advertising Agency. 12 of top 100 china web sites have numbers...
Session Overview: Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners,...
How can you tell if your search marketing campaign is working? This session looks at technique and ideas for establishing benchmarks in the rapidly evolving space. Sara Holoubek of Free Agent Consultant is moderating along with panelists Martin Laetsch from...
Panel Include: Rebecca Lieb - ClickZ Brad Berens - iMedia Communications Kevin Ryan - Incisive Media Kevin introduces himself. Then introduces Brad Berens, Cheif content office of imedia communications Introduces Rebecca Lieb chief editor of the ClickZ network. Brad Berens...
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry. Moderator: * Danny Sullivan, Conference Co-Chair,...
Chris Sherman is moderating this session. Chris explains that every year we talk about personalization but we never really see it in action. But that is now changing, Chris says. Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. is...
Ad Exchanges are Changing Everything Moderated by Kevin Ryan, the new Vice President and Global Content Director of Search Engine Strategies and Search Engine Watch. He welcomes everyone to the cannabis legalization forum session (laughs). First up is Anthony Taylor...
Session Overview: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a...
Search isn't just for web pages anymore. Google's Universal Search blends video, local, news and book content into the top 10 list. Ask.com's new 3D approach is designed to make vertical results blend into a more seamless search experience. Yahoo...
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your...
Getting Traffic from Contextual Ads Moderated by Misty Locke of Range Online Media Anton Konikoff from Acronym Media. He will introduce his company’s “Keyword-Driven Marketing” (Trademarked term) strategy briefly. The keyword-driven marketplace involves four areas: searching for information using keywords;...
Post Search Ads Moderated by Misty Locke of Range Online Media She welcomes everyone. The panel will be talking about ways to connect with the consumer after the search. Turns it over to Kevin Lee for a introduction to the...
Danny Sullivan gives his Introduction To Search Engine Marketing presentation. Since I am new to SEM, I thought I would cover it. ;-) So Vanessa Fox and I are sitting here, hoping Danny will teach us something new about SEM....
What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? Representatives from major ratings and traffic analysis services share stats and info on topics...
Search Engine Strategies San Jose Contextual Track: Domaining and Address Bar-Driven Traffic Speakers: (Moderator) Detlev Johnson, VP, Director of Consulting, Position Technologies Jon Lisbin, Chief Strategist, Point It Andrew Beckman, President, SearchAdNetwork Monte Cahn, Founder and CEO, Moniker Sean Moriarty,...
After a long summer break, we are airing the first show since June live at Search Engine Strategies. Chris Boggs and I will be there. We will have guests, who will be stopping by. The airing will be live at...
Just a reminder, we will be covering the Search Engine Strategies San Jose show today through Thursday. I will do my best to also cover the best of the best in terms of forum threads. But most coverage will be...
Joseph Morin, who has been posting the party and events schedule for the Search Engine Strategies conference has just announced his resignation. Well, he announced he won't be posting the schedules anymore. But yesterday, he did post the SES San...
Next week, many of us will be venturing to San Jose for the Search Engine Strategies conference. We have eleven conference reporters who will be liveblogging the sessions -- that is, we'll be providing in-depth and almost real-time coverage of...
Frank Waston is taking SEO and SEM questions at a Search Engine Watch Forums thread. For those who cannot attend the conference, this is a great way to ask your question and have them represented for you at the conference....
It's only July, but people are already talking about the highly anticipated Search Engine Strategies conference of the summer, SES San Jose, to be held on August 20 through the 23rd. Already, Jim Lanzone of Ask.com and Marissa Meyer of...
A Search Engine Watch Forums thread on "Guiding the Future of Search Engine Strategies" has finally started to pick up some steam. Ammon Johns offered some suggestions and then finally, the "future of SES," Kevin Ryan stepped in to make...
The 2nd Search Engine Strategies Latino event, run by Nacho Hernandez, was a hit. The event took place in Miami, Florida over the past two days. Thanks to three volunteering contributors, we were able to provide coverage of eleven of...
The following was liveblogged at Search Engine Strategies Latino by Dave Rohrer. Moderator: Jessie Stricchiloa, Founder, Alchemist Media Inc. Speakers: Todd Sarouhan, President, GoVisitCostaRica.com Guiherme Gomide, CEO and Founder, Midia Digital Alex Ortiz, Senior Specialist, Google Analytics Alex When Google...
This session at Search Engine Strategies Latino 2007 has been covered by Dave Rohrer. Moderator: Nacho Hernandez Speakers: Matias Perel, Founder and CEO, Latin3 Brad Geddes, Director of Search, LocalLaunch.com Johnathan Mendez, Founder & Chief Strategy Officer, OTTO Digital Alexanre...
The following live blogging post comes from our friend Dave Rohrer. Search Term Research & Targeting The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you....
The following liveblog comes from Dave Rohrer. Landscape & Tactics Track Search Landscape: US Hispanics & Latin Americans How do Latino searchers in both the U.S. and Latin America interact with search engines? Do they have a preference in language...
This Search Engine Strategies Latino 2007 Keynote has been brought to us by Li Evans. Thanks, Li! Keynote Conversation – SES Latino 2007, Monday June 18, 2007 * Gonzalo Alonso, General Manager for Spanish-Speaking Latin America, Google * Nacho Hernandez,...
While Barry and I are in our offices in New York, Dave Rohrer and Carolyn Shelby are doing SES Latino Conference reporting for us, which is happening right now in Miami, FL. Here are Dave's liveblogged notes for the first...
With Danny Sullivan's departure from Search Engine Watch and the Search Engine Strategies conference series, the future of the Search Engine Strategies conference is something that many people wonder about. Kevin Newcomb, news editor at Search Engine Watch, has posted...
Tomorrow, June 12, is the beginning of the two-day Search Engine Strategies conference in Toronto. Because there are no public parties that Andrew Goodman has heard about, he instead has posted a customized Google SearchCrawl 2007 map in the Search...
The conference competitiveness has really started to heat up while at SMX. Rand reported of rumors of exclusivity contracts that speakers who wanted to speak at SES conference had to sign. In this contracts, SES supposedly did not allow speakers...
An interesting question has arisen in the Search Engine Watch Forums about whether there's any benefit to attending the Search Engine Strategies Latino Conference if you're not particularly targeting the Latino demographic. According to moderator Nacho, there's a benefit to...
Next month is a pretty busy month for conferences. Week after week, we have conferences to attend most of the month. The Search Engine Roundtable will have representatives at each conference, covering the sessions live for you. The first conference...
While I was on the Daily Search Cast with Danny Sullivan, we got an email from Brett Tabke, owner of WebmasterWorld, who notified us about speaker pitches. Then Danny informed me that Search Engine Strategies Chicago this year, is the...
Big thank you to Kim Krause Berg, Debra Mastaler, Chris Boggs, Greg Meyers, Ben Pfeiffer, Lisa Barone, Li Evans, Rob Kerry, Carolyn Shelby, Tamar Weinberg for helping me out with this awesome coverage. Here are the sessions we covered,...
Moderated by Sara Holoubek, a “Free Agent Consultant,” as well as a member of the Board of Directors of SEMPO. First speaker is Janet Driscol Miller, from searchmojo, in Charlottesville, VA. They have had a great experience in partnering with...
Provided by Cshel! Vertical Track | 10:45a-12p Moderator, Anne Kennedy, Managing Partner, Beyond Ink Speakers: Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children Nan Dawkins, Partner, RedBoots Consulting Kevin Gottesman, Founder, Gott Advertising Audience is fairly light. Anne encourages...
Moderated by Jeff Rohrs Presented by Rand Fishkin, Cameron Olthius, Jennifer Laycock, and Chris Boggs Rand Fishkin is up first. He gives a background of linkbait evolution (18 months). He presents a quote from Matt Cutts about linkbait as a...
Moderated by Detlev Johnson Presented by Justilien Gaspard, Greg Boser, and Jim Boykin Detlev introduces the session and says that link building is core to developing a presence in the search engines. Good links can build good traffic in their...
Anne Kennedy, Managing Partner, Beyond Ink is modding up this panel. The room is suspected to be fairly roomy this morning, due to it being the last day. And it seems pretty empty as they start the session. Heather Frahm,...
This session is a question and answer with Danny Sullivan. Question: Where is search going to be in three to five years? Danny: I wouldn't be surprised if search is very similar to the way it is now with a...
Provided by Cshel! 11a-12:15p | Vertical & Retail Track Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Patricia Hursh, President, SmartSearch Marketing Justin Sanger, President, LocalLaunch! Stacy Williams, Managing Partner, Prominent Placement, Inc. Talked a little shop a bit...
Moderated by Jeffrey Rohrs from Optium. The panel has changed slightly since past versions, with each speaker actually presenting their own PPT. He says there have been some great changes in the past year. First speaker will be John Marshall,...
I got here a bit late, but most of the beginning stuff is just promo stuff as expected. Quality, inventory, yada yada. I will only chime in when I hear something new. The showed stuff from adCenter beta... Molly is...
This is a question and answer forum about blackhat and whitehat techniques from some of the experts of the industry in both arenas. Moderated by Detlev Johnson Speakers: Bruce Clay, Todd Freisen, Dave Naylor, Jill Whalen Question: We had a...
Alex Bennert, Director of Client Services, Beyond Ink is modding up this panel. Lee Odden, TopRank Online Marketing is up first. Browser Bookmarks: - Save for future reference - Difficult to manage - Navigation issues - Single location access Web...
Rand Fishkin is on the podium, got here a bit late because I was talking with Apostolos Gerasoulis of Ask.com, the inventor of Teoma. Social communities don't like SEOs. Because they perceive an SEO role as a type of spam....
This session, entitled B2B Tactics, focuses on targeting business-to-business users. The session is presented by: Brad Bauer, Senior Director of Business Development at ClearGauge Paul Slack, CEO of WebDex Patricia Hursh, President of SmartSearch Marketing Moderated by Rebecca Lieb, Editor-in-Chief...
This session allows the search teams at Ask, Live, Google, and Yahoo to provide input about various robots.txt files and asks the audience about how to improve upon the robots.txt standard. It is very discussion-based and representatives from the Big...
Moderated by Gord Hotchkiss of Enquiro and the Chairman of the SEMPO Board of Directors. First panelist is Kevin Heisler from JupiterResearch. He states that they got over 1100 respondents to the survey of agencies and marketers. His first slide...
Fun with Dynamic Websites is a session presented by Mikkel deMib Svendsen, Laura Thieme, and Jake Baillie. Mikkel deMib Svendsen (demib.com) presents and says that search engines like to index as much valuable content as they can possibly find. If...
Looks like Andrew Goodman has a new pair of glasses. Greg Jarboe is sitting on the panel looking very calm. Spencer and Falkow are also on board. Finally, Rick Klau from FeedBurner is up on the panel, curious what info...
Coverage provided by Lisa Barone for Bruce Clay. Rebecca Lieb is moderating this afternoon’s Meet the Search Ad Networks session featuring Doug Stotland (Microsoft adCenter), Stewart Easterby (Yahoo), John Kannapell (AOL), James Speer (Ask.com) and Brian Schmidt (Google). Now that...
This session covers search engine writing and keyword usage in the copy, presented by Heather Lloyd Martin and Jill Whalen. Heather Lloyd Martin speaks first. She discusses her overview. First, she will use a case study about how SEO copywriting...
Allan Dick, Vintage Tub and Bath - Moderator Speakers: Stacy Williams, Managing Partner, Prominent Placements, Inc. Laura Thieme President of Biz Research Q&A Akin Arikan, Unica John Marshall, Click Tracks Chris Knoch, Omniture Brett Crosby, Google Analytics Barry Parshall, WebTrends...
This session is Link Building: The Basics, and is presented by Debra Mastaler of Alliance-Link and Detlev Johnson, who will be assisting Debra because Eric Ward's wife is giving birth this morning! (Congratulations Eric!) Mike Grehan, who was supposed to...
I walk into the room, 7 minutes before air time and Vanessa Fox of Google Webmaster Central is handing out donuts. Yum! On the panel are representatives from all the major engines plus Todd Oilman Friesen and Eric from Performics....
The first two rows here are dominated by bloggers. A girl name Sam is on my left, she is a loyal reader of the Search Engine Roundtable. On my right is Tamar, the sidekick, followed by Li Evans. Just behind...
Moderated by Jessie Stricchiola Eduardo Llach from SearchRev. He will focus on the kinds of techniques to use with “early terms,” and john and Sharon will focus on tail terms and some pitfalls. Traditional criteria used for targeting: keywords, ad...
Moderated by Allan Dick, who will be throwing his awesome dinner tonight. Cam Balzer from Performics will lead off. He says they have a new discipline called “benchmarketing.” Since search is such a public arena, you have to pay attention...
Moderated by Chris Sherman, Executive Editor of Search Engine Land, as well as one of the conference organizers. OK this is a monster post so bear with me. Leading off with Amanda Wattlington of Searching For Profit. Provides five major...
Welcome to SES NYC 2007! Chris Sherman moderating. Got in a little late…Sherwood Stranieri from Catalyst was speaking. Came to a slide titled “Video and viral are drinking buddies.” I wish I understood that analogy. ;) Anyway, Sherwood was stressing...
The Search Engine Roundtable will be providing indepth, virtually real-time coverage, of the Search Engine Strategies New York show. For more details on our coverage of the show, read SES NYC 2007 Coming - What To Know. We hope to...
This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series. Site Architecture is very close to Search Usability. Search Usability - The ease with which site users are able...
This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series. This session is parallel to the spam session held in the German language, not too many people in the...
This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series. Tim presents Shari Thurow, webmaster / Marketing director from GrantasticDesigns.com , actually reads most of her bio from here...
This is live coverage of SES Munich 2007 by Gilad of SearchMarketing.co.il contributed to the Search Engine Roundtable conferences coverage series. The first English Session is moderated by Tim Cole and presented by Rand Fishkin from seomoz, We are late...
One of the biggest conferences on search is right around the corner, in my neck of the woods. Search Engine Strategies NYC begins Tuesday April 10th and concludes Friday 13th. This will be one of Danny Sullivan's last SES's at...
I know I am not in London now, but Liana “Li” Evans is and she has sent over a session from SES London for me to post. Amanda Watlington Video has grown explosively Video presents optimization problems – there is...
I know I am not in London now, but Liana “Li” Evans is and she has sent over the keynote session from SES London for me to post. Keynote Speech with Matt Cutts of Google Chris welcomes everyone, introduces Matt...
I know I am not in London now, but Liana “Li” Evans is and she has sent over a session from SES London for me to post. European Case Studies Chris Sherman introduces panel Jamie de Valle Sansierra Chevrolet Search...
Search Engine Strategies is coming to London in a few weeks. I will not be going to SES London, so I am not sure if we will have our typical SES coverage of the event. If you would like to...
Hello all...this is a late addition to the Chicago SES 2006 coverage we did last week. I apologize for not getting it up sooner, but I have been lagged like Barry. :) This was gracefully submitted to me by my...
In case you missed it, we at the Search Engine Roundtable covered about 40 of the sessions at the Search Engine Strategies conference. I would like to thank again, Chris Boggs, Kim Krause Berg (Cre8PC) and Robert Kerry (evilgreenmonkey) for...
This session is moderated by Detlev Johnson who is Director of Consulting for Position Technologies. It turns out that this was a purely Q&A slot, so I've included some of the Questions and Answers below. 1. What can I do...
In House: Big PPC Moderated by Jeffrey Rohrs. First up is Beth Morgan from Red Bricks Media. She will discuss internal competition, units competing against each other. Gives a list of potential ways that can happen, including “generation gap,” when...
Chris Sherman mods the panel with: Yahoo's Tim Converse Google's Adam Lasnik Windows Live's Eytan Seidman Ask.com's Vivek Pathak Q: For promoting a new web site, you run into problems with the sandbox or trustbox. What is more trustworthy, etc....
I probably covered or sat on the Meet the Crawlers session dozens of times. So not sure how much new stuff you'll get out of me from this panel. This used to be the go-to panel, until people realized the...
He starts off with some jokes, I think people giggle to be nice. ;-) He explains that January 2005 was a huge month. With the CES, Google, Yahoo, etc. were there and it made him think that it is not...
The room is so empty right now, modding is J. Rohrs. Heather Frahm, co-founder, Catalyst on-line She showed an example of a high cholesterol paid search ad, by pfizer. She shows examples of the ads, who uses what text and...
This session is moderated by Detlev Johnson who is Director of Consulting for Position Technologies. Detlev begins by welcoming people to the session which aims to shed some light on what link baiting and online viral marketing is, and more...
Shari Thurow from Grantanstic Design CSS is an html addition allowing webmasters to control design, placement of elements, etc. You can use it to change the look of a site very quickly and easily. It also decreases the download time...
This session is moderated by Danny Sullivan, who runs Calafia Consulting and Search Engine Land. Danny kicks off by welcoming everyone to the session which covers the process and ethics behind buying and selling links for SEO and/or traffic reasons....
This session was contributed by Amy Edelstein of Ascent Copywriting. It’s 8:50 am, just before what’s meant to be Danny Sullivan’s first moderated session this morning on Advanced Linking. But frankly, all the buzz over double espresso and avocado tofu...
Jeffrey K. Rohrs is moderating this panel, a new panel for SES. Anton Konikoff from Acronym Media is up first. He starts off explaining that he is a fan of affiliate marketing. They have a brand new affiliate program, they...
This session was going to be moderated by Jeffrey K. Rohrs, although due to a delayed flight, Tim Daly filled in for him. Tim from Sendtec gives a brief description of Search Arbitrage, where PPC advertising is purchased for the...
Chris Sherman is the moderator of this panel, the room is very empty. Why? Maybe because it is the first session of the morning or maybe because people assume it isn't a big deal, when it is. Chris puts up...
Mobile Search Engines Moderated by Danny Sullivan. I cam in a little late because Danny lied at the end of the last session and said we had a half hour break. His fault. :) Anyway, Paul Yiu from Yahoo! was...
Detlev is modding up this session. I may leave this session early, to prep for the Search Pulse podcast at 7pm (EST) at WebmasterRadio.FM. Bill Hanekamp from Microsite.com is up first. He said he is a fan of micro sites...
This session is moderated by Detlev Johnson, who is the Director of Consulting for Position Technologies. Detlev starts off by explaining that the session will cover how to help the search robots index your site and also keep out the...
Mobile Search Optimization Moderated by Danny Sullivan Jason Prescott from Red Door Interactive. Talks about some stats related to mobile. By 2010, over 300 million will be using mobile phones and PDA’s. The five big verticals of mobile: Consumer Package...
Rebecca Lieb is modding up this panel. Jennifer Slegg, JenSense.com, Jenstar, etc. is up first. - Use titles effectively, a basic SEO principle, applies here - Use meta tags, there is evidence that they influence your contextual ads (both keywords...
Getting Traffic from Contextual Networks Moderated by Detlev Johnson from Position Technologies. Unfortunately there are only about 30 people in the room…must be another session that is drawing lots of folks. Detlev introduces the concept of contextual advertising, and advises...
Jon Glick from Become.com to present Beyond Ink's presentation. Duplicate content can be multiple homepages on different URLs. Different links to several different URLs and dynamic URLs. Search engines want one copy of your content, not duplicate pages. You can...
This session is moderated by Andrew Goodman, who is the founder of Page Zero Media. Andrew starts off the session and mentions that it doesn't appear to have pulled in a large audience compared to the other sessions, although it's...
Since I am not at the conference this week in Chicago. I figured it might be fitting to take a page from Matt Cutts, and post a step by step how to guide on How To Successfully Scare the Living...
We seem to be starting a bit late... Some technical difficulties with Google's presentation. I offered my VGA to HDMI cable for Amanda's Mac to connect to the projector. Now they can begin. I seriously wonder where the world would...
As we were elevated up towards the keynote ballroom, the presence of a higher force was there. (ok, scratch that). But there were tons of people waiting for the ballroom's doors to open to let us in to the keynote....
Video Search Optimization Yesterday, I missed the coverage of the first panel of the week, due to various reasons. However last night at the SEMPO meeting, I saw my good friend David Carberry from Advertising.com, and he said he could...
This session is moderated by Rebecca Lieb, who is the Executive Editor of The ClickZ Network. Rebecca Lieb starts off the session with a brief introduction on how social media has come from a "geeky medium" into the mainstream. Today's...
Ad Testing: Research and Findings Moderated by Andrew Goodman Came in a couple minutes late during Anton Konikoff from Acronym Media’s presentation. He is speaking about advanced topics with testing. Covering the fundamentals of ad testing: where can you test?...
Working with Ad Agencies Moderated by Danny Sullivan. The idea behind this session is to try and cover ways for specialized marketers to communicate with Ad Agencies. Janet Driscol Miller, from searchmojo. She gives an overview of how they have...
Andrew Goodman is moderating this session, he gives a nice intro - and says we are currently missing one of the speakers. Kelly Graziadei of Yahoo is up first. Yahoo has spent a lot of time and money in research....
Ads in a Quality Score World Moderated by Danny Sullivan. “It used to be so easy with the ads…pay the most money and you get the most clicks. Now it’s like there are black boxes everywhere, controlling things. How do...
One huge Googler panel, seriously. With Jessica Ewing, Venessa Fox, Shashi Seth, Adam Lasnik, Paul Botto and Amanda. Hope it is not boring... ;-) The Googlers joke around about starting late. Vanessa offered to dance on the table. Adam recommended...
Detlev Johnson is modding up this session. He introduces the show to this audience. And then explains the session at hand. Brad Geddes (aka eWhisper) is up first, from LocalLaunch, asks people to turn off their cell phones. Google AdWords...
Today begins the first day of SES Chicago 2006. I arrived yesterday and we are all excited for the event. Again, our live coverage schedule is posted and so are the details of those contributing towards the coverage. So expect...
The tenth edition of the Search Pulse has now been archived. This is the first week in a while where we only had one weeks worth of topics. Makes it much easier to manage, and more relaxing. The topics we...
I just posted our coverage schedule for the Chicago Search Engine Strategies conference here. As you can see, we have two new names to add to the crew working on this coverage for you. As usual, we have Chris Boggs...
Search Engine Roundtable SES Chicago 2006 Quadruple Coverage Monday - December 4th, 2006 Times 9:00am - 10:30am 11:00am - 12:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm Barry Schwartz Chris Boggs Kim Krause Robert Kerry Compare & Contrast: Ad Program...
Chris Sherman hosted an SES Local Denver conference in his back yard last week. A Search Engine Watch Forums thread calls the conference, "fantastic" by several attendees. Christine Churchill said; I’d declare it one of the best conferences I’ve been...
Danny just posted about him leaving Search Engine Watch and SES by this December. The specific reasons was contractual and that Incisive and Danny couldn't come to terms on (what I believe to be) some sort of equity stake in...
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