Kevin Ryan of Search Engine Strategies spoke with Daron Babin and discussed the current state of the conference circuit with regards to individuals believing that they have been banned from either SMX or SES events. Danny Sullivan kindly transcribed the...
Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...
Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...
It's extremely important for IT and Marketing to work together. Kiss and make up!!! IT guys do more than play quake. First begin your research project by looking at: URL Structure How many variables are in that url? Search Engine...
Ready to start your search marketing career? This panel looked at ways fledgling SEMs can educate themselves to get started in this exciting profession. The session was moderated by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and...
Speakers: Todd Parsons, Co-Founder and CPO, Buzzlogic Jay Sears, SVP, Strategic Products and Business Development, ContextWeb, Inc. Jason Weisberger, COO, Federated Media Blog Statistics 65 million Americans read blogs 60% of those readers access blogs to explicitly get an opinion...
Speakers: Marc Barach, Chief Marketing Officer, Ingenio, Inc. Dan Hight, Director of eCommerce Sales – Agency Division, Superpages.com Pay Per Call is paid calls from search. Calls: A performance based advertising service and network that drives calls instead of clicks....
Speakers: John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics Bob Heyman, Chief Search Officer, Mediasmith Isabel Sopoglian, VP of Search Marketing, Cars.com John Think about your marketing in terms of how we get the right visitors and what...
Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API...
How ThomasNet reinvented itself after 100 years A little history ThomasNet was a print directory company who turned into a giant online marketing force. They connect industrial buyers and suppliers. They’ve been online since 1995; 100% focus on industrial marketplace. ...
Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps Ian White, CEO, Urban Mapping Jim Schoonmaker, CEO, Everyscape Ziya Genceren, LiveSearch Maps Product Manager, Microsoft Gary Price, Director of Online Information Resources, Ask.com Gary Price – (This presentation was...
Speakers: * Jennifer Doss, E-Commerce Marketing Manager, Lids.com * Jamie Smith, CEO, Engine Ready * James Beriker, President, Efficient Frontier * Chris Leggatt, Senior Account Executive, Moniker Jennifer Doss Lids.com is real-time they sell hats from colleges and other sports...
Google is on a rampage to devalue sites who engage in link buying and selling. Do paid links ruin the integrity of search engine results? Are they evil? From the conference description: “Search engines, especially Google, say don't do 'em....
Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network Speakers: Bill Hanekamp, CEO, The Wall Ed Kim, Chief Executive Office, Red Bricks Media Fionn Downhill, CEO & President, Elixir Systems Rebecca starts off talking about can you build the...
Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Darian Rodriquez Heyman, Executive Director, Craigslist Foundation Ben Rattray, Founder & CEO, Change.org Nan Dawkins, Founder, RedBoots Digital, Serengeti Communications Darian Rodriquez Heyman They take the name and spirit of Craiglist into...
SES Chicago 2007 Day 1 Session 2: Meet the Web Analytics Players Vendors from major web analytics services each covered different metrics challenges plus answered questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing,...
Moderator: - Kevin Ryan – Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Speakers: - Motoko Hunt – Founder, Japanese Search Marketing Strategist, AJPR LLC - T.R. Harrington – Director of Strategic Direction & Product Development,...
There are three keynotes at the upcoming PubCon. They include Craig Newmark of Craigs List, Richard Rosenblatt of DemandMedia, and Matt Cutts of Google. Now, most of you are probably more interested in Mr. Cutts. If so, and you are...
Poor Kim Krause Berg. She got stuck in Chicago on the way to SES San Jose and arrived a day late. To make matters worse, she got stuck on the way back home. She shares her frightening travel adventures on...
Four days of SEO, PPC, SMO, Link Baiting, Landing Pages, Google Dancing, and SearchBashing has now come to a close. I am extremely proud to announce we have covered 64 of the 74 sessions offered at the San Jose Search...
Panelists Jeannette Cezanne eWay Direct Benjamin Lloyd Amplify Interactive David DeVries Microsoft Small Business Moderator Jennifer Laycock Jeannette is up first. Content is the future of search and design. The expression has always been content should never be an afterthought....
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed. Danny Sullivan the conference Co-Chair is moderating with Peter Linsley of...
The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can't ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there's more that...
Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Lee Odden, CEO, TopRank Online Marketing Lee starts off saying, "in the spirit of the session, we thought we have some of the people in the audience to come up and give the...
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any...
Chris Pierry from Yahoo Video usage is widespread. From News to movies, everyone on the internet has watched videos on the internet. Content Analysis – Extraction of semantic information form unstructured data types. Page analysis, what is the page about...
Session Overview: Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B. Moderator: * Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. Speakers: * Patricia Hursh, President, SmartSearch Marketing * Paul Slack,...
SEO is a four-letter word to some people that stands for snake-oil salesmen and blog spammers. Yet SEOs are also highly in demand and plenty help website generate traffic that converts. This session looks at SEO's reputation problem and explores...
Session Overview Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines. Moderator: * Allan Dick, General Manager, Vintage Tub & Bath Speakers: * Brian Smith, Analyst, ComparisonEngines.com * Bob...
No presentations -- just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking. Moderator: * Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose Speakers:...
SES San Jose Organic Track: CSS, AJAX, Web 2.0 and Search Engines Speakers: (Moderator) Anne Kennedy, Managing Partner, Beyond Ink Shari Thurow, Founder and SEO, Omni Marketing Interactive Vanessa Fox, Zillow.com Mikkel deMib Svendsen, Creative Director, deMib.com Amit Kumar, Yahoo!...
Moderator: Misty Locke, President & Co-Founder, Range Online Media Rand Fishkin, CEO, SEOMoz.org SEO Services: - Standard SEO for keyword rankings - Site Auditing - Standard Consulting - Keyword Research - Content Creation & Copywriting - Link Building - Strategic...
SES San Jose 2007 Issues Track: In House: Big SEO Speakers: (Moderator) Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Bill Macaitis, VP of Online Marketing & SEO/SEM, Fox Interactive Media Marshall D. Simmonds, Chief Search Strategist, New York...
What better way to get links than by doing something that makes people feel compelled to link to you? That's link baiting -- coming up with an idea, a service, even a controversy -- that gets people talking and linking...
Moderator: Misty Locke, President & Co-Founder, Range Online Media Pradeep Chopra, Co-Founder, OMLogic Internet has changed the business marketplace, not limited by time, distance or capital. SEM is considered the best options and SEM industry is growing at an incredible...
Session Overview: This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods. Moderator: * Chris Sherman, Co-Chair, SES San Jose Speakers: * Patricia Hursh, President, SmartSearch...
Moderator: Anne Kennedy, Managing Partner, Beyond Ink Jon Diorio, Senior Product Marketing Manager for Google AdWords, Google Inc. was first up. The AdWords API allows: - Account management - Campaign management - Reporting - Traffic estimation The API helps manage...
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine...
Marissa Mayer, Vice President, Search Products & User Experience at Google, talks with conference co-chair Danny Sullivan about Google's moves in search, including recent changes to add more personalized and "universal" search results. Before the event, Vanessa Fox came up...
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and...
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running...
Moderator Dana Todd, Founding Partner SiteLab International Speakers Jeff Nienaber – Sr. Marketing Manager, All Star Directories Liz Serafin, Senior Director, TMP Directional Marketing Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Isobel Sopoglian, VP of Search, NewCars.com This session was...
SES San Jose 2007 Multimedia Track: Video Search Optimization Speakers: (Moderator) Sapna Satagopan, Associate Analyst, JupiterResearch Gregory Markel, Founder/President, Infuse Creative, LLC Jeremy Clem, DoubleClick/Performics Sherwood Stranieri, Search Marketing Director, Catalyst Online Stephen Baker, Chief Revenue Officer, Everyzing Session Description:...
Paul Vallez, Director, Product Management, Ask.com Search Marketing Ask originally launched with a smart pricing mechanism. They use performance based pricing. They define base line metrics and then optimize to reach those numbers. They use max billable CPC caps and...
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The...
SES San Jose 2007 Advertising Track: Putting Search Into the Marketing Mix Speakers: (Moderator) Sara Holoubek, Free Agent Consultant Misty Locke, President and Co-Founder, Range Online Media Curtis Dueck, Senior Account Manager, Epiar, Inc. Bill Mungovan, Director of Search, Carat...
Jon Myers, Director of Search Insight, Latitude Group What is Click Fraud? It is an internet fraud. He shows how Eric Schmidt told people to let click fraud happen. There is click fraud, he shares some stats, but the stats...
Ad Testing: Research and Findings Track: Advertising Focus: Ads Skill: Advanced Session Overview: Have you been doing deep testing of your ad campaigns? Fear not -- the panel in this session has and will be sharing tips you might...
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the...
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Clarke Douglas Walton, Attorney-at-Law, Walton Law Firm is up first to talk about the DMCA take down notice. The DMCA is the digital millennium copyright act, which is an amendment...
Session Overview: How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially...
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements. Moderator: * Elisabeth Osmeloski, Director of Online Media,...
Advanced Paid Search Techniques Moderated by Danny Sullivan, Editor of Search Engine Land First speaker will be Eduardo Llach from SearchRev. He will be talking about various advanced PPC techniques. He will assume that the crowd already knows the basics....
Moderating this panel is Mike Grehan of BruceClay.com China has their own search engines. It is an interesting place, from that perspective. Stephen Noton, Senior SEO/SEM Consultant, Adverted Internet Advertising Agency. 12 of top 100 china web sites have numbers...
Session Overview: Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners,...
How can you tell if your search marketing campaign is working? This session looks at technique and ideas for establishing benchmarks in the rapidly evolving space. Sara Holoubek of Free Agent Consultant is moderating along with panelists Martin Laetsch from...
Panel Include: Rebecca Lieb - ClickZ Brad Berens - iMedia Communications Kevin Ryan - Incisive Media Kevin introduces himself. Then introduces Brad Berens, Cheif content office of imedia communications Introduces Rebecca Lieb chief editor of the ClickZ network. Brad Berens...
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry. Moderator: * Danny Sullivan, Conference Co-Chair,...
Chris Sherman is moderating this session. Chris explains that every year we talk about personalization but we never really see it in action. But that is now changing, Chris says. Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. is...
Ad Exchanges are Changing Everything Moderated by Kevin Ryan, the new Vice President and Global Content Director of Search Engine Strategies and Search Engine Watch. He welcomes everyone to the cannabis legalization forum session (laughs). First up is Anthony Taylor...
Session Overview: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a...
Search isn't just for web pages anymore. Google's Universal Search blends video, local, news and book content into the top 10 list. Ask.com's new 3D approach is designed to make vertical results blend into a more seamless search experience. Yahoo...
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your...
Getting Traffic from Contextual Ads Moderated by Misty Locke of Range Online Media Anton Konikoff from Acronym Media. He will introduce his company’s “Keyword-Driven Marketing” (Trademarked term) strategy briefly. The keyword-driven marketplace involves four areas: searching for information using keywords;...
Post Search Ads Moderated by Misty Locke of Range Online Media She welcomes everyone. The panel will be talking about ways to connect with the consumer after the search. Turns it over to Kevin Lee for a introduction to the...
Danny Sullivan gives his Introduction To Search Engine Marketing presentation. Since I am new to SEM, I thought I would cover it. ;-) So Vanessa Fox and I ar