Entries from Search Engine Roundtable tagged with 'pubcon vegas'

Forums and Communities : Building, Management, and Optimization

Moderator: Brett Tabke Speakers: Chris Tolles, CEO, Topix Lawrence Coburn, President, RateItAll, Inc. Roger B. Dooley, VP of Online Community Development, Hobsons U.S. Brett Tabke, CEO, WebmasterWorld.com Chris Tolles of Topix begins: Topix is a local news aggregator. Turned it...

The Wonderful World of Widgets

Moderator: Jake Baillie Speakers: Lawrence Coburn, President, RateItAll, Inc. Peter Adams, President, Matchpoint Patrick Sexton, Search Engine Marketing Manager, We Build Pages Will Price, CEO, Widgetbox Peter Yared, CEO, iWidgets! Description: With the Web 2.0 revolution, we have seen more...

Effective Domaining Strategies

Moderator: Michael Bonfils Speakers: Jeremy Wright, CEO, B5Media Jeff Libert, CEO, DirectoryCompany.com Grace Della, CEO, Ten Golden Rules Victor Pitts, Vice President - Sales & Client Services, Moniker Online Services, LLC Grace Della: Strategy #1: Optimize sites for SEO. Select...

Top Secret Tools of The Trade

Moderator: Joe Laratro President, Tandem Interactive We are live blogging this session from Salon A @ the Las Vegas Convention Center, PubCon 2008. Good afternoon. Basic research tools, killer paid reports, (knowing how to read them) and off the beaten...

Mostly Viral Top Traffic Alternatives, or SEO on a Shoestring Budget

Moderator: Carolyn Shelby Speakers: Brett Tabke, CEO, WebmasterWorld.com Marty Weintraub Gary Kirk, Co-Founder, Technical Director, Rating Room Ltd Gary Kirk - No cost local content - high value conversions Most sales happen near the home 3 Basics for a Successful...

Domain Names and Trademarks - Legal Issues

Moderator: Melanie Mitchell Speakers: Deborah Wilcox, Partner, Baker & Hostetler LLP Clarke Walton, Founder, Walton Law Firm David Naffziger, President & CEO, BrandVerity, Inc. Clarke Walton starts the session. Started out as an SEO before became a lawyer. Paid for...

Getting Rid of Duplicate Content Issues Once and For All

Moderator: Rand Fishkin Rahul Lahiri, Vice President of Search Product Management, Ask is a maybe... Ben D'Angelo, Software Engineer, Google is kicking things off. Duplicate content issues include multiple URLs pointing to the same page or very similar pages. Different...

Keynote Address by Satya Nadella of Microsoft Live Search

Brett Tabke with Satya Nadella, Senior Vice President, Search, MSN Portal & Advertising Platform Group, Microsoft. Brett welcomes everyone and does some quick house keeping. Satya Nadella is now up, it seems like he will be speaking, no back and...

Google Gives Us Their Internal SEO Guide

Last night, Malie of Google announced at PubCon that they have posted their internal SEO guide, the guide they use to building search engine friendly web sites within Google, to the public. You can find the SEO guide at the...

26 Steps Revisited - 2008

Based on WebmasterWorld's most popular thread ever: http://www.webmasterworld.com/forum3/2010.htm Brett Tabke's "26 Steps" has received nearly 25 million page views and 15 million unique visitors since it was first posted almost seven years ago, and has been used as a training...

Local Search Optimization

Moderator: Larry Mersman Speakers: David Klein, Electron Wrangler & SEO, Purpose Inc Joe Laratro, President, Tandem Interactive William Leake, CEO, Apogee Search Justin Sanger, Founder & President,LocalLaunch! Description: It is not just for brick-and-mortars anymore. Many Web sites have discovered...

International and European Site Optimization

So get this, there is a break now. But the session also starts now, got that? The refreshments are until 3:30, but the session starts at 2:50. In any event, it is about 3pm and we have not started yet....

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

We are live blogging, this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial or proofing process. The moderator is Joe Laratro. PDFs, DOCs and feeds each have idiosyncrasies...

SEO and Big Search

Moderator: Joseph Morin said they changed the title to making search work on many levels. Melanie Mitchell, Vice President of Marketing, Foliofn Investments, Inc. is up first. She first worked at AOL earlier this year and left. The consumer is...

Ground-Up SEO Content Development as Pure Business Strategy

Moderator: Gillian Muessig 
Speakers:
Heather Lloyd-Martin, President, North American Division, SuccessWorks
Matt Tuens, Founder & CEO, Heather-LLoyd Martin: • Today we will discuss SEO content through the sales cycle. • Why build content? • Why focus on content? • Thinking about the...

How SMBs Can Use PR Campaigns To Grow Traffic

Moderator: Michael McDonald Speakers: Lisa Buyer, President/CEO, The Buyer Group Robin Liss, Founder and President, CamcorderInfo.com Greg Jarboe, President and Co-Founder, SEO-PR Jiyan Wei, Product Manager,Vocus Description: A well-seasoned panel of PR pros examine small and medium sized business campaigns....

Competitive Intelligence : Know Thy Competitor Well

We are live blogging this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial or proofing process. The Internet allows marketers to gain unprecedented insight as to competitors'...

The Big Dedicated Server Payoff

Moderator: Roger B. Dooley The room is empty, maybe 20 people here, max. Alexander Barbara, CEO, ReidBrown Enterprises, Inc. is up first. There is a tipping point, maybe your site is slow, your having a lot of down time, or...

Real-World Winning Tactics for Content Creation

This panel of content creation gurus will look at how to keep the creativity flowing while managing the content process. 

Moderator: Derrick Wheeler 
Speakers:
Rupali Shah, Organic Search Manager, GroupM
Robin Liss, Founder and President, Camcorderinfo.com
Ted Ulle, Partner, The MEWS Group Ted...

Brand Reputation Monitoring & Management: Background & Tactics

Good morning. We are live blogging, this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial/proofing process and raw notes will be posted. Welcome to SEORoundTable's coverage. Managing a...

Local and Mobile Search

Moderator: Andy Beal Speakers: Shailesh Bhat, Senior Product Manager, Yahoo! Local, Yahoo Alex Porter, Vice President, Location3 Media Bill Mongovan, VP SearchCenter, Omniture Gregory Markel, Owner, InfuseCreative Description: Local search now comes from a real convergence of local targeting and...

Analytics Vendors and Package Implementation

Moderator: Melanie Mitchell Brett Crosby, Group Manager Google Analytics, Google is replaced by Matt at Google (not Cutts). He begins talking about core concepts to using web analytics. Waiting for any new stuff... I.e. talks about how to install Google...

Large Scale Bid Management

Moderator: Ken Jurina Speakers: Chris Knoch, Principal Search Consultant, Omniture Jon Kelly, President, SureHits Gerry Bavaro, Executive Chairman, Didit.com Chris from Omniture: Economy of Efforts - acknowledge your resources - determine key priorities and tactics. Take a step back and...

Discover Techniques Used by Enterprise-Level SEOs/SEMs

Moderator: Joe Laratro Speakers: Marshall D. Simmonds, Vice President of Enterprise Search Marketing, New York Times, on the web Bill Hunt, Search Effectiveness Team Lead, IBM.com, Global Strategies Ash Nallawalla, Traffic Manager, Yellow Online, Sensis Pty Ltd Scott Polk, Sr....

Real World VodCasting and Vlogging

Brett Tabke, CEO, WebmasterWorld.com Vanessa Zamora, Video Producer, SearchEngineWorld They set up the scene with Vanessa sitting on a set up to do vlogging. Brett, basically talks about how their videos are going. Much of what he said, he said...

Landing Page Optimization, Back Button Buzz Kill, & MultiVariate Testing

Moderated by Christine Churchill We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel discussed tips...

Video and Multimedia Advertising - Show Me The Money!

Moderator: Joseph Morin Angela Lauria, VP and General Manager, Commission Videos is first up. In short, they paid videos with advertisers. Publishers can earn CPMs up to $7. It can go live in minutes and it helps increase visitor page...

Keyword Research, Selection and Optimization

Moderator: Christine Churchill Speakers: Ken Jurina, President, Epiar Inc Larry Mersman, Vice President, Trellian Wil Reynolds, Founder, SEER Interactive Stoney deGeyter, President, Pole Position Marketing Wil Reynolds starts the session: OPD: Other People's Data. Free ways to get other people's...

Universal and Personal Search- This Changes Everything

Moderator: Jake Baillie Speakers: Brian Combs, Senior VP & Chief Futurist, Apogee Search Greg Boser, President, WebGuerrilla LLC Amanda Watlington, Ph.D., APR Description: We have had over a year now with the changes to the stock SERP, and it is...

Affiliate Based PPC Issues and Options

Moderated by Jon Kelly We are live blogging this session from Salon D @ the Las Vegas Convention Center, PubCon 2008. PPC and affiliate marketing make amazing bedfellows, but present a number of classic challenges. This session presented "issues" facing...

Earning Big Bucks With Social Media Traffic

Moderator: Rand Fishkin Speaker: Michael Gray – Atlas Web Service Social Media is one of the hardest things to monetize. People aren’t coming in with an open wallet. Only try to monetize it once you really get social media. Don’t...

Video Search Engine Optimization

This room is packed, not sure what was going on in the session before, but this room is now packed. Moderator: Robin Liss starts off about picking the right topic of your video, just like you would for writing content....

Top-Shelf Organic SEO

Moderator: Mark Jackson Speakers: Bruce Clay, President, Bruce Clay, Inc. Bill Hunt, Search Effectiveness Team Lead, IBM.com, Global Strategies Ash Nallawalla, Traffic Manager, Yellow Online, Sensis Pty Ltd Jill Whalen, CEO,High Rankings Description: This session covers mid-level to super-advanced organic...

Effective Affiliate Strategies

We are live blogging this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. I have the pleasure of sitting next to the lovely Lisa Barone. The rough and tumble affiliate marketing field presents quite a few...

PPC Engine Vendor Panel

Is the PPC channel part of your online marketing campaign? Are you interested in advertising with Google AdWords, Yahoo Search Marketing, Microsoft adCenter, or Ask? Do you want to see the latest and greatest from these PPC engines? Do you...

Game On : Rocking Your Video Startup

Steven Baker is modding up this panel, the room seems pretty empty, but it is a very niche topic. Robin Liss, Founder and President of Camcorderinfo.com is up first. For a few thousand, you can create quality videos that rival...

Understanding The Complex Social Marketing Playing Field

This panel of SMO promotion experts will take you from mid-level to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn. Remember, PubCon starts where...

Kickoff Keynote Address, Shawn Rorick, Cirque de Soleil

Brett Tabke introduces Shawn and says that he has been ahead of his search marketing game for years. He says this is his first keynote. He asks: How many of you consider yourselves internet marketers for more than a couple...

Conference Coverage Recap: SES Chicago & PubCon Vegas 2007

Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...

International and European Site Optimization

Kim Frederiksen - Addvisors - Case Study Find an Edge - more business - better business - cheaper business Case Study - VIP Properties - ppc was getting to expensive 8.7 millionaires in the world - 2.9 in NAmerica -...

CSS and HTML Coding Today

It seems that half of the panel was unable to make it at the last minute. Marc Juneau - Nolagraphics.com Gives his background - started at GoDaddy and now has own company. History of Web - 1 site to 160...

Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO

Rick Klaus - Feedburner/Google - SEO for Blogs and Feeds - Google does not index RSS/Atom content - social netowrks encourage feed distribution - Feedburner's "pro" features are free - one of the large upsides to being bought by a...

SEO Design and Organic Site Structure

Speaker 1: Mark Jackson – VIZION Interactive, Inc. I will cover getting your site to do well and traffic – not the end of the game; you need to convert and be successful on all browsers. I will cover keyword...

Web Hosting Industry Overview

A web site cannot exist without hosting. This is an area that is often poorly researched by site owners. This session reviewed current issues with the web hosting industry and touched upon on hot topics including shared hosting, shared IPs,...

Effective Domaining Strategies

Brett has each person give a background on themselves. Each quickly does so. Monti plugs the domain auction @ 3PM later today. Domain names as a marketing tool Mark Klein - Sedo Background: - descriptive "direct navigation" - this is...

Domain Names and Trademarks - Legal Issues

Clark Walton, Esq. - Domain Name Law Diffe cant hide - Domain privacy services between UDRP and ACPA Register your trademark - stay away from trademarks of others You cant hide UDRP - uniform dispute resolution policy - binding arbitration...

Optimizing Your Site for Contextual Ads

Jaan Janes - SVP, Business Development, Pulse 360 Talks about Pulse 360 and what they do. Relvancy - Shows some good examples that his company does and some bad ones by Google. Relevancy: Do your ads even matter? Alot of...

Link Baiting - 96 Different Strategies

Todd Malicoat - stuntdubl.com - Hook Combinations for Successful Linkbaiting Shows a photo of B-Real of Cypress Hill (I am able to call it out before anyone - all those years of listening to Cypress Hill payoff) 95 Thesis -...

Link Building Campaigns and Strategies

Chris - Moderator Founder of DMOZ Jim Boykin - We Build Pages The presentation isnt flashy and until the other day there wasnt even a presentation *some chuckles* The Questions: What link building methods have changed? - Link Trades -...

Social Marketing 101

Social Media is hot in 2007 and should continue in 08. Rand is up first. Social Media Marketing Essentials - he has 2 presentations. socail Media 101 (pure basics) - 60 websites worth watching (more advanced) Rand takes a vote...

PPC 101 – Beginner to Intermediate Level

Moderator: Christine Churchill. Will talk about copywriting secrets. Better qualified traffic if better ads. Things to remember is competitors have same problem, 25 words or less. Harder to be concise when you have less room. Takes creativity and thought to...

SEO 101 - The Timeless and Classic Hits

This is a Q & A Intro to SEO 101 session with Jill Whalen, Bruce Clay, Jake Baillie, Bill Slawski, and Ash Nallawalla. Q: How important are on page factors now relative to off page factors? A: Bruce: If you...

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