Entries from Search Engine Roundtable tagged with 'optimization'

Google May Allow Hiding Content Under a Z-Layer?

A Google Groups thread asks if there's any such penalty for using the z-index HTML attribute underneath images. Would that be deceiving the search engines if you're putting text underneath an image that is not apparent to the visitor? Bergy...

How Do You Optimize a URL for Arabic Sites?

On Cre8asite Forums, Rand Fishkin asks an interesting question: how do you create search-friendly URLs out of foreign characters, particularly Arabic? Ammon Johns says that DMOZ can handle it, so it should be spiderable content. A.N.Onym says that he creates...

Can You Improve Rankings by Cleaning Up Website Code?

A WebmasterWorld thread asks if cleaning up code will improve Google Rankings. Can removing bad code get better rankings in the SERPs? Not so much for Google, as one webmaster points out. He has had better success with MSN when...

What Do You Do if Your UK Site Ranks Lower Locally than Worldwide?

Those of us in the US are not seeing the same results in the SERPs as UK web surfers. Sites can be ranked higher or lower in the US SERPs compared to the UK SERPs. So what is one to...

Matt Cutts of Google Comments on "-950 Penalty" as "Over Optimization Penalty"

There is currently a lot of discussion taking place in two forums about comments left by Matt Cutts of Google in a post here named Google Attacked Over Webmaster Relations. Now, Matt responded to some question left by a comment...

Optimizing Images for Long Tail Searches

A DigitalPoint Forums member has discovered a way to optimize images for long tail searches that will yield results in both Google Web Search and Google Image Search. He says that the best way to optimize the images is to...

Google Showing More Weight Towards Site Factors as Opposed to Page Factors

A thread at WebmasterWorld speculates about how Google is weighing factors throughout the site rather than on a single page on a domain. Some people are seeing that Google is placing heavier emphasis on so-called "landing pages" that might bring...

Possible Ask.com Search Index Update?

Senior Member, Billy, at WebmasterWorld has a solo post asking if anyone else noticed a shift in traffic from Ask.com. Seems to me that Ask underwent a recent update. My traffic just about doubled. Anyone else seeing anything. I have...

Google Adsense Team Sends Invitations To Webmasters To Help Optimize Ads

In a generous move by Google, the Adsense team has offered to help optimize Adsense ads for some webmaster sites. The Adsense team has sent out some invitations this past week to some people for improving their ads performance. The...


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