Entries from Search Engine Roundtable tagged with 'links'

Preemptive Google Reconsideration Requests

A WebmasterWorld thread has a webmaster who noticed his site was spammed and he is anticipating his site to be penalized by Google, and the other search engines. He asked if he should start early and submit a reconsideration request...

Google Removes Green Party Web Site From Index Due To Hack

On Sunday, if you searched in Google for [Green Party] you would not find the official Green Party of United States web site, which is at gp.com. Even if you searched for gp.org, Google would not show you the site....

Survey: Most SEOs Won't Link To Competitors

Last week, we ran a poll asking if you should risk linking to competitors. The specific question we asked was, "Do You Link To Direct Competitors?" Not sure if you are surprised by the results, but after receiving 140 or...

Breadcrumb Navigation : How Important For On Page SEO?

A HighRankings Forum thread has discussion on how useful the breadcrumb trail / navigation is for your SEO strategy. Most people agree that having them from a usability standpoint, makes total sense. So, for users, it makes sense. But does...

Should I Risk Linking To Competitors?

A WebmasterWorld thread has an interesting conversation about linking to competitors. In this case, the webmaster is considering giving his competitor a banner ad direct link (not through a redirect or nofollow) but without an alt text, in exchange for...

Linking To Affiliates? Better Nofollow Those Links or Google Will Penalize You

A Google Webmaster Help thread has one webmaster who runs a home construction resource complaining that his rankings tanked. After some back and forth, Googler, JohnMu came in and said: I browsed your site's reviews a bit and most of...

Linking Badly? There Is a Tool to Check That

There are hundreds of SEO tools out there, we have covered just a few. I recently saw a short thread with a person complaining his site has been removed from the Google index. In the Google Webmaster Help thread, a...

Poll: 38% Will Keep NoFollows On Their Links

A few weeks ago, we ran a poll asking Will You Remove The NoFollow Attributes From Your Pages? Why did we ask SEOs and webmasters this question? With the recent update from Google on how they handle the nofollow'ed links,...

Google: Location Specific Queries Now Requiring More Location Specific Links?

I have been tracking the WebmasterWorld thread on the July Google changes and a lot of people are now discussing how Google is treating location specific queries differently. By that I mean, the consensus in the thread is that there...

Poll: Will You Remove The NoFollow Attributes From Your Pages?

With the latest on how Google handles the nofollow attribute, I know of many webmasters who are removing them completely from their sites. Instead, they are either not linking out or linking out without the nofollow attribute added to the...

Link Addiction: 46% Of SEOs are Active Link Builders

Earlier this month, we polled our readers asking how addicted are you to links. Well, we have about a 150 responses now, and it shows that not all SEOs are addicted to links. 32% said they hate links, while 21%...

CNET Calls Link Exchanges Poor Man SEO

Link exchanges: The poor man's SEO from CNET discusses the pros and cons of link exchanges. The article isn't bad, overall. What I personally find funny is that CNET quoted Evan Duffield after Evan emailed CNET with a link exchange...

DMOZ (ODP): "Submit Once & Forget It" Says SEOs

Earlier this month, we polled our audience asking how important is DMOZ to your SEO strategy? As expected, most SEOs take the philosophy of "submit it and forget it." Why? Simply because to many SEOs, it is not worth them...

Poll: How Addicted To Links Are You?

Every industry has their addiction. Wall Street is known for their speed addiction, Hollywood for, well - can't list them all and so on. The SEO industry may have an addition to link acquisitions, mostly Google's fault :). In any...

Brand Name Links, I'll Take Them

A WebmasterWorld thread has new conversation on branded links. By that, he means, getting links to your web site for your brand name. For example, if you link to this site with the anchor text Search Engine Roundtable over something...

Keeping Track Of Links, With Link Building Tools & Spreadsheets

Ann Smarty at Search Engine Journal has a nice short piece on link building worksheets. These spreadsheets help link builders keep track of their link building efforts. She links to three worksheets, including: Ontolo's worksheetKalena's blog postYour SEO Plan In...

Stingy Links: I Want Stingy Links

WebmasterWorld administrator, Tedster, created a thread at WebmasterWorld on the topic of "stingy links." In short, he said he was watching to a presentation by a Microsoft engineer about improving the SALSA algorithm for link structure analysis - and I...

Unintentional Reciprocal Links Are Natural Links

I found a fun thread at HighRankings Forums that discusses what he calls "unintentional reciprocal links." What I find funny about that name is that, if you think about it, an unintentional reciprocal link, but definition, is a natural link....

Are Blogs Doomed With NoFollow PageRank Sculpting Issue?

Yesterday we covered the news that SEOs are wasting PageRank by using the nofollow to sculpt their PageRank. In short, if you had 10 links on a page, and nofollowed 5 of them, the 5 that are followed only get...

NoFollow To Cause Revolt: Wasted PageRank via Sculpting & JavaScript Links Require NoFollow

Last night at SMX Advanced Matt Cutts of Google reportedly dropped a bombshell on the SEO community when he said that using the nofollow to PageRank sculpt might not work like you (SEOs) thought. Danny Sullivan explained it well: If...

Want Your Listing to be Approved in DMOZ? Use Real Titles

There is an excellent thread at WebmasterWorld on the topic of web directories. Moderator, incrediBILL, runs directories and he goes off on how many of the submissions are not able writing your titles and descriptions to be click worthy, but...

Google Updates Backlink Data in New Webmaster Tools

On Thursday we reported that the backlink data was out of sync in the redesigned webmaster tools. Well, over the weekend, that was fixed. Googler, Jonathan Simon said in a Google Webmasters Help thread that it is now up to...

Google's New Webmaster Tools Is Missing My Backlinks

The other day, Google released a redesigned Webmaster Tools area. Soon after it was released, webmasters began noticing that the linkage data found in the new Webmaster Tools was out of sync with the one found in the old Webmaster...

Convincing People To Link To You Via Email

The topic of link building is a very popular subject here. One recent WebmasterWorld thread asks how can one create a value proposition compelling enough to encourage someone to link to their web site via an email request? The webmaster...

How Long Do Old Links Last In SEO?

A WebmasterWorld thread asks how long does a link pass link juice after the link was removed from the web page? For example, a web page has a link to your page and then that link is either removed or...

Consumer Reports Conducting Link Exchange Requests?

There are rumors that the incredibly popular magazine and website, Consumer Reports is sending out link exchange requests to webmasters and SEOs. A WebmasterWorld thread has a Senior Member, MichaelBluejay, saying that he has received, what he considers, deceptive emails...

Most SEOs Use Interns For Link Building

I ran a poll a couple weeks ago asking, do you use interns as link builders? The 120 plus responses are in and most of those who responded said yes, they use interns as link builders. 74 of the 120...

Google On Expired Domains & Domain Name Transfers

For over three years now, I and others (including Danny) have been trying to get information from Google on how they handle passing link value from domain names, specifically in cases of expired domains and domain name transfer of ownership....

Are Summer Interns Made for Link Building?

The summer is coming up and that means there are plenty of college and high school students looking for a couple months of work. Typically, you can hire these college or high school students at extremely low rates. It is...

Links That Might Not Appear As Links

We recently wrote about getting PageRank without getting links, it turned out to be a fairly popular thread we covered. In any event, Brett Tabke started a timely post on that at WebmasterWorld. He named the post, Hot Top 20...

Tuesday Mornings: Best Time To Send Out Link Request Emails

A week ago, we ran a poll asking when is the best time to send out link requests. We know, we don't recommend bombarding people with link exchange or request emails, but if you had to, when would you do...

Link Building Pre-Google Days

A WebmasterWorld thread has discussion on the topic of link building. This link building topic is different then the average thread. In this thread, the member asks if there was link building before Google became popular. The link building market,...

SEOs Split On If Store Discounts Are Equal to Link Buying

A few weeks ago, we wrote a story on how e-commerce sites can build links through offering customers a discount on orders, if they link back to the site. It is a neat way to get links but we wanted...

When Is The Best Time To Send Out Link Requests

The topic of link requests is not new to this site. We covered it many times. Personally, I mark all link exchange or link requests emails as spam - I simply don't play that game. Not that I think it...

What Attributes Make Up a Good Web Directory?

A HighRankings Forum thread asks how does one distinguish between a good and bad web directory. Web directories are often the first step for many link building campaigns. The obvious directories that come to mind to submit to are dmoz.org...

Are Foreign Links Considered Spam?

A WebmasterWorld thread has discussion around the topics of building links from foreign web sites, in different languages. For example, if I run a web site that is in English, focused for US users - what happens if I get...

Can't Get That Golden Link? Go After a Link Off the Golden Link

There is an excellent WebmasterWorld on the topic of getting a "second tier link," as opposed to the link you really want. Wheel, the moderator of the forum, posted that it is not always easy or possible to get the...

Offer Customers a Discount in Exchange for a Link?

One of the most challenging jobs for e-commerce sites is to get people to link to them. Over the years, we have posted many link building tips but we never posted about this one. Why don't e-commerce sites offer a...

Australians Can Be Fined $11,000 Per Day For Linking Out

The Sydney Morning Herald reports the Australian communications regulator said you can be fined $11,000 per day for linking to sites that are on their banned list. This is going to begin shortly, even though there is a lot of...

Getting Links From Professors & College Students

A WebmasterWorld thread has tips from senior member wheel on how to get links from .edu pages, even when they might not be .edu pages. Wheel said that many professors have web sites that might not be on an edu...

Do Nofollow Tags With Spaces Pass Link Value?

A WebmasterWorld thread asks an interesting question. If you have a space in the nofollow link attribute, does Google consider it the same as having no space? Let me explain. A standard syntax for the nofollow attribute looks like this:...

Poll: Search Engines Should Pass Value From URL Shortening Services

The other day, we polled our audience, asking should URL shortening services pass link value? We now have 168 responses and I thought I share them with you. The response was overwhelming yes. 75% of the respondents said, these URL...

Poll: Should URL Shortening Services Pass Link Value?

A Sphinn thread has discussion around a "quick" study done to test if URL shortening services like TinyURL and others pass any link value. Clearly, all the time you and I spend on services like Twitter, makes this question something...

Google Webmaster Tools Link Report Bugs Still An Issue

A week ago today, we reported that some webmasters noticed the link reports in Google Webmaster Tools was not being updated or was not allowing for download. On the 19th, Google said in a Google Webmaster Help forum thread that...

Link Building 2009 - Build Your Own Cliques For Link Relevancy

I am a paid supporter of WebmasterWorld and to be honest, I don't often use the paid only rooms. But for the thread I am about to discuss, I can tell you, the small fee I paid to have access...

Google Webmaster Tools Link Reports Bugs Linger On

SEOs and Webmasters should all be huge fans of Google Webmaster Tools, it provides data and insight into our web sites that we did not always have. SEOs and Webmasters that are educated know what to make from these reports...

How Might Search Engines Detect Paid Links

Marie Claire wrote at David Harry's blog a technical piece named Hunting for paid links; a technical review. In that piece, he goes through some of the ways a search engine may detect paid links. As many of you know,...

Report: Yahoo Site Explorer Updated Link Values

A DigitalPoint Forums thread reports that folks are noticing that Yahoo Site Explorer has updated the link counts for the tool. I do not typically track these numbers, but many do. So if you do, definitely take a look and...

New York Times Sued Over Linking Practices

An article at E-Commerce Times talks about a recently-filed lawsuit against Boston.com, a NYTimes company, that is being sued for its linking practices. According to the article, the simple presence of a link has prompted the suit, but from CenterNetworks,...

Gift Giving Season, Great Time For Link Building

Senior WebmasterWorld member, Wheel, posted a WebmasterWorld thread explaining how now, the holiday season, is a great time to get quality links. How should you go about it? Well, people love to give now. It is really the season of...

Poll: I Want A Link In The Top Paragraph Please

A couple weeks ago, we ran a poll asking SEOs and link builders where they would prefer their external links show up on a page. Well, the results are in and as expected, most SEOs would like that link in...

Links In JavaScript & Flash: Damned If You Do & Damned If You Don't

A Google Webmaster Help thread asks, can Google read links in Flash files or JavaScript? The simple answer is yes, they can. But it is not that simple. Some people want to know the answer to this question because they...

Give Me A Link In The X Spot

I think I am missing something, but a bunch of well known members at WebmasterWorld are participating in a thread named "Where do you want your link?" The thread asks, where in a specific page's layout, would you optimally want...

Google Experiment Results: The Power of Navigation Links

In our continued coverage of the a WebmasterWorld thread started by senior member CainIV, we learn two more things. These two items are likely obvious to most, but have been confirmed (at least to CainIV) that they are true based...

Domain Name Lost? How Do You Point Links to New Domain?

A Google Webmaster Help thread shares a sad story of one person who built up a site on a members.aol.com hosted service. Recently shut down their AOL Hometown, which is the host space for these sites and this person's site...

Google Blog Search To Fix Blogroll Issue

About a month ago, we reported Google Blog Search Link Command Now Scanning Blogroll Links. In short, using a link:www.seroundtable.com would not only return links from the content of the article, but also return links from the navigational elements. So...

How Does Changing Your Navigational Links To Rich Keywords Impact Rankings?

Senior WebmasterWorld member, CainIV, has been running an experiment for just about two months now. The experiment is to test to see how changing your navigation links from "home," to a keyword, to another keyword, can impact your rankings. Yes,...

When Did Link Building Companies Become "Black Hat" SEOs?

I've been in the "SEO industry" for a long time, relative to the industry. Over time, the industry and the perception both externally and internally, has changed. I guess that happens with all industries, but quicker in more evolving and...

Text Link Ads New Product, InLinks, Causes New Link Debate Brawl

I often try to stay away from talking about all these heated link debates, but sometimes, the discussion around these debates are so important to our industry, that I find myself having no other choice to write about them. That...

Track Your Google Links Over Time with glync

Russ Jones over at The Google Cache talks about a new tool he released for public consumption. It's called glync and gives you historical data of links you have accrued over time using Google Webmaster Tools. There is a free...

Google Blog Search Link Command Now Scanning Blogroll Links

Every week day, I put together, what I call the Daily Link Find on my personal blog. It basically is a summary of links to my blog posts I find for the day. I find most, if not all, the...

Handling Tracking URLs & Keeping Your Link Popularity

A Google Groups thread discusses a classic SEO challenge, passing link popularity for tracking URLs. Honestly, I cannot sum up the issue better than the original poster: Our site uses query string variables in our URL's to track traffic and...

Google Can Process More Than a 100 Links Per Page

There has always been this myth that Google and other search engines cannot crawl or process more than 100 links on a single web page or document. That truth is that Google and other search engines can and do crawl...

Google Search Engine Sports Broken Link, Few Notice

Few noticed last week that Google seemed to have had a broken link on its homepage. The link "Advertising Programs" was bringing a 404, I believe: I, too, didn't notice, but DigitalPoint Forums members were not the only people who...

Why Does Google Try To Crawl When My Site Is Not Public?

A typical thread I see from time to time in the forums are from webmasters who see Googlebot trying to access their site, but their site is not publicly available. For example, a Google Groups thread has a webmaster from...

Are Directories Still Worth Your SEO Budget?

We all know about Google's latest change to the webmaster guidelines, where they removed directories as a good source of links. Having seen that, SEOs and webmasters ask themselves, if seeking links from directories is worth it anymore. A WebmasterWorld...

SEOs Rejoice To SEOmoz's New Linkscape Tool

I often try to stay away from covering tools but in this case, a Sphinn thread with over 70 votes and 35 comments, I cannot pass this up. SEOmoz launched a new tool called Linkscape, the tool utilizes a growing...

Yahoo's New Site Explorer Design Now Officially Live

Yahoo Site Explorer seems to have pushed out their beta design to everyone now. The new look, is not just visual, it also contains these new data points: + Site URL + Number of pages known + Number of pages...

Directory Links Next? Google Drops Yahoo & ODP Directory from Guidelines

Last night, Google update their Webmaster Guidelines to remove a single line that reads: Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites. In fact, I was...

Updated Google Patent Hints At Linkage Penalties and Site Expiry

WebmasterWorld administrator, Tedster, posted a thread at WebmasterWorld discussing an updated Google patent named Information retrieval based on historical data. This is one of the more popular Google documents over the years, where much of the Sandbox theories came from....

The Google Link Conundrum Summed Up

Buy links, trade links, sell links, request links, links, links, links - what does an SEO or webmaster do? You can't live without them, you can't live with them. A WebmasterWorld thread has a fun thread that somewhat sums up...

Yahoo Site Explorer Updates Link Data, Huge Drops Reported

A DigitalPoint Forums thread reports that Yahoo Site Explorer has done a major update to their linkage data reports. Most webmasters are reporting huge drops in the number of links reported today versus the days before. The linkage drops are...

Should I Dump My Reciprocal Link Partners?

Back in the day when reciprocal linking was useful, some webmasters were trigger happy and aimed to link to everything that would link back, even if there was no relevancy from site to site. Over the past few years, many...

Can A Google Penalized Site Get All Of It's Trust Back Quickly?

A question I get quiet often is, my site has been penalized, and I want to know if I will have to start from scratch, to earn Google's trust back? I often say that I doubt you have to start...

Google Mocks Link Exchange Offer

You and I see it all the time, webmasters or link builders emailing link exchange offers or posting comments or threads with link exchange offers. But a link builder had the audacity, to post a public link exchange offer in...

SEOs Like Links From Blog

A week or so ago, I wrote a piece named Are Links From Blogs As Valuable These Days? In short, some SEOs are now against buying or obtaining links from most blogs. They feel that Google may be devaluing the...

Are Links From Blogs As Valuable These Days?

Recently, I have been hearing a lot of buzz on the topic of links from blogs. Some are suggesting that blog links don't have the 'oomph' they once had. Now, I suspect when these people are classifying "blogs," they mean...

Google Recalculates Trillions of Links & PageRank Several Times Per Day

Google pushes out toolbar PageRank updates every 3 months or so. The most recent one was over the weekend, which helped generate some buzz. But the reality is, what Google shows as PageRank in the toolbar is way out of...

Can You Be Penalized in Search Engines For Broken Web Links?

A Google Groups thread has discussion around a site that was hacked and because of it, now has many broken (dead) hyper links. The question then came up, would Google penalize a site that had broken links? The simple answer...

Tips For Outsourcing Link Building

There is a newish WebmasterWorld thread that is just getting started on the topic of tips on outsourcing link building to India, South America or other countries outside of your local region. Here are the initial tips this SEO learned...

Huge Drop in Google Traffic? Can't Find The Problem? Check Your Links

Recently I have been reading and hearing a lot of webmasters complain about a huge drop in their Google traffic. There are just too many threads to reference, so I thought I reference one valuable post by JohnMu of Google....

Do Google Sitelinks Influence Your Search Rankings?

Google's sitelinks, which we have covered extensively are the little links you see under a search result in Google, typically between 4 and 8 sub-links. Here is a picture of our Sitelinks: A WebmasterWorld thread has discussion about the importance...

Back on The First Anchor Text Counting

I really enjoy threads that get into the details of such small details, which in reality, can have a huge impact on your SEO efforts. The topic is which anchor text counts, the first found on the page, all found...

Google Webmaster Tools Link Update & "Download This Table" Feature is Back

Google has been updating the link reports in Webmaster Tools more frequently, so I stopped reporting them. But Google also removed the download this table feature from those reports back in February of this year. It was at that time,...

Can Quality Sites Be Google Bowled & Hurt in Google's Search Results?

A WebmasterWorld thread asks if there is a way to prevent Google Bowling. Google Bowling is known as a method of using links to hurt your competitors. While Google still denies it, most SEOs believe this is possible can this...

Google Does Not Give Preference to .COM's over .INFO's or Other TLDs

A DigitalPoint Forums thread asks if Google "hates" .info or .tv domains? The answer is simply no. This question was brought up at least three times last night in the Google Webmaster Live Chat event, which I documented and not...

You Should Not See A Downgrade in Rankings From Link Building

A WebmasterWorld thread asks if it is normal to see a downgrade in rankings soon after conducting a link building campaign. In other words, a webmaster builds links to a site that ranks average. The next few days, the webmaster...

Google Defends Bad Link Theory & Repeats That Competitors Can't Hurt You

There is no doubt that Most SEOs Believe Competitors Can Hurt Your Google Rankings specifically with using link building tactics. But when the topic was raised recently at a Google Groups thread, Googler, JohnMu, pretty much denied it. Let me...

What Is Google's Trust Algorithm in Search?

Chris Boggs featured a WebmasterWorld thread when I was away. Chris focused on sharing some of the theories behind Google's trust factors. I wanted to possibly highlight this thread one more time and ask for you to chime in. We...

Google Says, Yahoo Directory Does Have PageRank

On Thursday, we broke the news that the Yahoo Directory had no PageRank via a WebmasterWorld thread. Matt Cutts of Google quickly commented saying that the Yahoo Directory has a PageRank of 8. Matt was referring to the home page,...

SEO Debate Over 1st Anchor Text is What Matters to Google

A couple months ago we reported on an SEOMoz post that was debated at Sphinn on the topic of which anchor text counts? Is it only the first anchor text on the page linking to a specific URL or is...

Yahoo Directory Has No PageRank

Just a few weeks ago, people started noticing that the Yahoo Directory lost Google PageRank. Well, not the home page of the Yahoo Directory, but the inside directory listing pages. The pages that link to your site and, in the...

Can I Be Penalized if I Have Too Many Links on My Homepage?

A Google Groups user is afraid that his PageRank was impacted because of too many links on his homepage. Before you wonder whether there are search engine penalties, think about those links from a usability perspective. Are they helping your...

Don't Block Your 301 Redirects with a Robots.txt File

A Google Groups thread has a very interesting discussion that is almost complete. The discussion takes you through the life cycle of a 301 redirect. Site owner moved from domain.com to domain.info, on a domain name sale, but wanted to...

Would You Buy a Link With a NoFollow Attribute?

A DigitalPoint Forums thread asks members if they would consider buying a link that has a nofollow attribute appended to it. For those who don't know what the nofollow attribute is a snippet of code added to the html of...

Can Links From Porn Sites Hurt Your Search Rankings?

When you're a webmaster, it's important to check your analytics to ensure that everything there is looking good. You can get a good sense of where your traffic is coming from, be it search traffic or uh, porn site traffic,...

Does the Multiple Link Penalty Really Exist?

A WebmasterWorld member wants confirmation if getting multiple links would cause a penalty in the SERPs. He notes that very popular sites which rank on the first page of Google have a lot of links, including those from "shady" places....

Are Internal Links Weighted the Same as External Links by Google?

A WebmasterWorld member notes that when he does a link: query for a specific domain, it shows only internal links and not external links -- but it depends on the size of the domain. This behavior is only observed on...

The Link Farm: How Does Google Define a Link Farm?

A Google Groups thread has a long discussion on how Google defines what a link farm is or is not. I have decided to isolate a Googler's comment, because who can best define what Google feels a link farm is,...

Google Basically Admits to Minus 60 Penalty

Remember when I reported that we saw Google Sitelinks in position 60? I said then that it seems Google is admitting to the minus 60 penalty: What I do find very interesting is that Googler, JohnMu, tells the webmaster to...

Poll: Can A Competitor Hurt Your Google Rankings with Links?

Forums have been buzzing and buzzing about the possibility of a competitor being able to hurt your Google ranking for the past few years now. We have covered this topic time and time again, just see here for some of...

New Link Building Strategy: "Link Unbuilding"

I was doing my forum research this morning and I spotted a HighRankings Forum thread with the title "Link Unbuilding." I love it! The new link building, for some, is link unbuilding! Here is the SEO's concern and this concern...

SEOs Split On Value of DMOZ.org (ODP) Link

On February 20th, I asked our readers if they thought a listing in the Open Directory Project would have a major impact on a site's Google ranking. The response was split down the middle. We only had 58 responses, which...

Many SEOs Feel The Minus X Penalties Are Back Link Related

A month ago I wrote, Google's Matt Cutts Replies to -60 Penalty Thread at Google where I summarize how Matt said some links are hurting a particular site. At that point, I decided to poll our readers and see if...

Why Does Google Hate Link Manipulation?

Anyone who knows the Google Web Spam team well, knows that they all have a huge distaste for link manipulation. In my opinion, it is more than just a distance for some of the web spam team members, specifically Matt...

Yahoo Site Explorer Showing Less Links Recently?

A DigitalPoint Forums has reports from dozens of webmasters that their link counts in the tool are way down. Some users are reporting as much as of an 80-percent reduction in the number of links Yahoo Site Explorer is finding...

Does The First Anchor Text Link Only Count in Google?

SEOmoz posted results from a study he did where he concluded that only the first anchor text on a page is counted by Google as the anchor text for that link. For example, let's say you have a two links...

Google Webmaster Tools External Links Report Showing 0 Links

The Google Webmaster Tools "external links" report is buggy over the weekend. The tool is not showing any backlinks anymore for, I believe, any site. For example, here are the non-existent backlinks for the Search Engine Roundtable: There are dozens...

65% of SEOs Prefer Old & Aged Links Over Fresh & New Links

The results are in, and SEOs voted on which link they would prefer. 65% of SEOs said they would prefer an old and aged link over a fresh and new link. 35% said they want the newer fresh links over...

Why Link Pages & Directories Might Not Work

A WebmasterWorld thread touches on a simple topic, the topic of link pages. Many sites have them, a page that contains links to link partners. Some of these pages are labeled "resources," some are labelled "partners," some are "directory," and...

SEOs Can't Agree on the Value of an Image Link

Mid January I asked An image link is worth what percentage less than a text link? The question was probably not clear enough and I honestly don't blame the respondents. It is a hard question to answer, because there are...

Google Finally Updates Webmaster Tools External Link Data: February 2008 Update

We reported several days ago that Google hasn't updated their external link counts and data in Google Webmaster Tools since early January. Webmasters and SEOs began to complain so Googlers began looking into it. We now have reports via Google...

Bad Links Can Kick You Once You Are Down

Taking you back to the -60 thread I blogged about earlier. The thread is at Google Groups and it shows us a little of something that may be obvious but should be spoken about. Once you are penalized in Google...

Google's Matt Cutts Replies to -60 Penalty Thread at Google

A Google Groups thread on the -60 penalty at Google (there are so many of these now, -6, -10, -250, etc) now has several responses from Matt Cutts of Google. Matt replies specifically to the nature of the posters site...

Is a Link From Google Worth the Exposure?

A WebmasterWorld member has been contacted by Google about presenting a story about how Google AdWords has worked for him. If all goes well, Google will interview him and write up a nice article which would ultimately need his approval...

Can A ODP (dmoz.org) Removal Hurt Your Search Engine Rankings?

A WebmasterWorld thread has a Webmaster saying that a site of his recently was removed from the ODP. He said, soon after he noticed his rankings drop in Google. He wants to know if it can be related to the...

Does Using a NoFollow Attribute Raise a Red Flag at Google?

Eric Lander wrote a piece at Search Engine Journal named NoFollow: An SEO Red Flag? which sparked some interesting debate over in a Sphinn thread. The question at hand is, does using a nofollow attribute on many of your links...

Yahoo Answers User Generated Links Not Clickable

Yahoo Answers allowed registered users to post links as answers but since yesterday, those links have not been clickable. Webmasters at both DigitalPoint Forums and WebmasterWorld have been complaining about the issue since 4am (EST) yesterday. But it appears that...

Google Removed "Download This Table" From Webmaster Link Reports

If you login to Google Webmaster Tools and go to your "links" and then "external links" section, you may notice Google removed the "Download This Table" link from the bottom. What remains is the "Download all external links." Why did...

The Value of Fresh Links in the Eyes of Search Engines

Branko at SEO Scientist wrote an excellent post named Tapping into Unconventional Link Attributes. The post was so good, it made the hot list at Sphinn over the weekend. Since I am out on vacation, I'll do a quick quick...

Is SEO Possible Without Inbound Links?

A HighRankings Forum member wants to know if it's possible to rank well for competitive keywords without having inbound links. The answer is no. As Randy points out: Without any links at all pointing towards your site not only will...

Google Says EDU Links Are Not Better Links

Googler, JohnMu, wrote in a Google Groups thread that links from EDU domains are not in itself better links than .com or .net links. John said: In general, I would like to add that no, backlinks from .EDU domains generally...

Does Google Penalize Too Many Footer Links?

What would you do if you saw hundreds of links on a website, with much of those being in the footer? Is that a natural surfing experience? Would Google penalize you for these links? The penalty might not be the...

Duplicate Links: Better to be Safe Than Sorry?

What happens if you link to the same page twice on one page with different anchor text? Does Google devalue the link at all? This question is asked on Cre8asite Forums. I have 2 identical links on same page but...

Are Links Themselves Subject to Copyright Concerns?

Let's say you wanted to be altruistic and provide a link to a site in hopes to raise awareness about a program that they promote. But when you alert the webmaster of said site, they go on a hissy fit...

Can You Hide Text & Links From Your Users, If Search Engines Won't See?

Here is an unusual scenario for you. You have a web page, the web page is one page of many on your site. This specific page does not allow search engines to crawl them by using a robots.txt file to...

Do Links Get Old & Expire As They Get Older?

A SitePoint Forums thread asks, as links get older, to they loose their power? Here is the exact question: This is something I have noticed couple of times in the past - it "feels" that old backlinks expire or loose...

Image Links, "The Next Best Thing" to Text Links

A short WebmasterWorld thread asks if links from logos or images give off any link popularity amongst the search engines. WebmasterWorld Link Development moderator, pageoneresults, replies that although text links are preferred, "you are getting the next best thing which...

Sites With Downgraded Toolbar PageRank Still Passing Link Juice?

Ever since Google downgraded the visible PageRank scores seen in the Google Toolbar for sites that do not use the nofollow on their ads, people have been wondering how it has been impacting the Google search results and algorithm. Most...

Automatically Mixing Up Your Anchor Text in Link Building Campaigns

Getting the Most out Of Your Anchor Text: It’s not as Simple as you Think from Slightly Shady SEO goes through how one should vary their anchor text used in their link building campaigns. As described in the blog post,...

Joost de Valk Releases Link Analysis Firefox Extension

Joost de Valk has released a Firefox extension that provides data from Google Webmaster Tools, Yahoo Site Explorer, and Microsoft Webmaster Central. By combining all three great resources, Joost has created a pretty awesome link analysis Firefox extension. Here's a...

When Will New Links Impact the Search Results?

A WebmasterWorld thread asks how long might it take for a search engine to discover new links and then have those new links impact your search results. For example, let's say you write an awesome article and you get 50...

Matt Cutts Clarifies Recent PageRank Drops & Link Buying

Matt Cutts recently spoke with Rand Fishkin of SEOmoz and made a few interesting statements that elicited some interesting forum response. First, WebmasterWorld members were particularly interested in this statement: we did do a full PageRank update several weeks ago...

Google Declares War on Paid Links: But Why Now?

This weekend has been a landmark time in the SEO industry. To huge blog posts, with dozens of policy changes over the past couple of weeks, have been instrumental in what makes this weekend so significant. The official Google Webmaster...

Google Selling PageRank 7 Links on Google.com Domain

With all the debate and discussion around paid links these days, some DigitalPoint Forums members are wondering how Google can get away with selling links that are not nofollowed. That is right, if you want a PageRank 7 link directly...

Need Help Getting Links from Education (.EDU) Sites?

There is no doubt that link builders love to get links from sites on edu TLDs. But those are not always that easy to obtain. We have covered the topic several times here, including: Finding Some of Your EDU Links...

Check if Wikipedia Links To Your Site

A High Rankings Forums member wonders if there's a way to check how many links are on Wikipedia. A few people say yes, you can. Some possible methods of exploration include the linkdomain:yoursite.com site:wikipedia.org or Google Webmaster Tools. But Barry,...

Are SEOs Still Buying Links?

After all the recent Google PageRank news and "penalties," the big question is, are SEOs still buying links? A DigitalPoint Forums thread has a poll, that is asking that question. They break the poll down into four possible answers. Here...

Google Webmaster Link Tool November 2007 Update

Google has updated Google Webmaster Tools with a link update earlier this week. Google typically does these updates monthly, around this time. There is currently discussion at DigitalPoint Forums. Here is a look at our top pages, by links reported...

Google Back Link Update? Google Blog Search Link Command Slow?

A DigitalPoint Forums thread reports that Google has also done a backlink update recently. Now, I think most people in this forum thread are talking about the link:www.domain.com command when searched at Google.com. That backlink command is known to just...

Matt Cutts Confirms that Paid Links Killed Your PageRank

Selling links? Matt Cutts has told Loren at Search Engine Journal that it was buying and selling links that ended up getting your PageRank lowered over the past few days. The partial update to visible PageRank that went out a...

Theory: How Does Google Determine Which Sites Sell Links?

The largest topic by far this week in the forums is the PageRank update that hit sites that are selling links. There are literally dozens upon dozens of threads at many of the webmaster forums on the topic. We covered...

What Does This Google PageRank Message Mean?

Yesterday we reported about a 2nd Google PageRank in October 2007 which turned out to be a message from Google, at least most of us think so. At Search Engine Land I wrote in Google's PageRank Update Goes After Paid...

Will SEOs Stop Buying Links in Light of the Risks?

We recently had the October 2007 Paid Link Debate which recapped the discussion around Danny Sullivan's Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google. But will SEOs and Webmasters stop buying links? That is the question...

Google Webmaster Tools Link Update More Frequent?

A DigitalPoint Forums thread is reporting yet another recent Google Webmaster Tools Link update. It appears Google is now updating the linkage data, not monthly, but much more frequently, over at Google Webmaster Tools. We typically track only the monthly...

Yahoo Site Explorer Showing Different Counts For Registered vs. Non-Registered Users

Yahoo Site Explorer is a wonderful tool to check your page index count and the number and source of links you have pointing to your site. But did you know that you get different results if you are logged into...

Google Webmaster Link Tool October 2007 Update

Google has updated Google Webmaster Tools with a link update last week. Google typically does these updates monthly, around this time. There are additional reports of and ranking changes. There is currently discussion at DigitalPoint Forums. Here is a look...

Yahoo Search Showing Less Links in Site Explorer?

A DigitalPoint Forums thread reports that Yahoo Site Explorer seems to be showing less and less link data every month for some sites. Personally, I do not track my link counts in Yahoo Site Explorer. But at this moment in...

Google Says Spam Links Can't Hurt You; Again

Over at the Google Groups forum, yet another Googler said that bad links to your site cannot hurt you, at least for the most part. Wysz, a Googler, said in response to someone being worried that a spammy site is...

Video: Matt Cutts Warns Against Link Buying

When I covered the You&A With Matt Cutts at SMX Seattle, I was only liveblogging - there was no video. But now, here's a video that confirms that Matt Cutts has said about link buying: As you can tell, Matt...

YouTube Video Links Are 'NoFollowed'

A DigitalPoint Forums thread asks if Google counts the links from YouTube videos. The simple answer is no. If you look at a YouTube video that has a link in the description field, you will notice that in the code...

Google Count Links within Word Documents

A WebmasterWorld thread says that Google has counted links from within Microsoft Word Documents, as links to a page. We all know Google indexes files like Word Documents, PDFs, and many many other types of documents. We also know you...

Dangling Links & Google's PageRank

EGOL started a thread at Cre8asite Forums asking how using the various robots.txt command or META noindex nofollow commands will impact the flow of PageRank and link popularity. Several members go through some detailed examples and what-if scenarios. However, Ammon...

Google Does Not Index Private Facebook Profiles

A Cre8asite Forums thread asks why is this person's private Facebook profile listed in the Google index? In this case, Google really did not fully index this person's profile. They just crawled a link to this person's Facebook profile, but...

Is There Any Benefit to Long Term Directory Links?

Let's say that when you first built your site, you relied heavily on directories to get your name out. You've also built good content and get linked to every so often. You're now complacent with your rankings primarily because you're...

Google Webmaster Link Tool July 2007 Update

Google has updated Google Webmaster Tools with a link update over the weekend. The last about was about a month ago. There is currently discussion at DigitalPoint Forums and WebmasterWorld. Here is a look at our top pages, by links...

Do Link Exchanges Still Help With Improving Search Rankings?

A WebmasterWorld thread is having a debate over the topic of link exchanges. There are those that believe link exchanges help improve your rankings in the search results, then there are those that believe they do not help. Tedster quotes...

Google's 100 Link Per Page Suggestion

In Google's Webmaster Guidelines they write: If the site map is larger than 100 or so links, you may want to break the site map into separate pages. The 100 link per page concern has been a concern in the...

Do "Chained" 301 Redirects Not Carry Link Popularity Over in Google?

A WebmasterWorld thread discusses the implementation of 301 redirects on a newly constructed site. WebmasterWorld administrator, Tedster, adds to the discussion that he has seen that a chain of 301 redirects does not always pass the link popularity along. For...

Finding Some of Your EDU Links with Yahoo Search

There has always been this perception that links from domains with a .EDU TLD is better than links from .COM, .NET, .ORG and so on. Chris Boggs covered the debate with Are Links From .edu and .gov Domains Really "Better?"...

Companies Offer to Damage Your Competitors Search Engine Rankings

A Search Engine Watch Forums thread has discussion about a service one member was offered. In short, the service is composed of two offerings: (1) Damage your competitor's search engine rankings (2) Protect your own search engine rankings They use...

Yahoo! Appears to Order Your Links in Site Explorer by Quality

Yahoo's site explorer tool is a great tool to check your links as well as competitor links. A WebmasterWorld notes something fairly clear to most users of the tool, that Yahoo! seems to order the links in order of some...

Google's Updated Webmaster Guidelines Addresses Linking Practices

With Google's updated Webmaster Guidelines which have been added to the Google Webmaster Help Center, Google has officially acknowledged statements made by Matt Cutts on paid links. Some of the findings have been outlined in a WebmasterWorld thread. Google works...

Yahoo! Search Indexing Email Addresses As Links

We asked the question in the past, Can an Email Address Be Counted as a Back Link? Well, maybe the answer is yes. I was looking at Excel Diamonds backlinks in Yahoo! Site Explorer for fun and found that Yahoo!...

When Buying Links, PageRank is Not the Final Answer

A WebmasterWorld thread talks about how they noticed how the Yahoo! Directory pages are showing a PageRank score that is typically lower than what they showed in the past. A member says based on that, "Looks like that $300 link...

Should SEO's Ask for Site Credit Links?

A WebmasterWorld thread revisits an old topic and debate on if SEOs should request from their clients a site credit link. You know a link that says, "services provided by Company ABC." We covered this topic in November 2006; Should...

How Do You Obtain Links from .edu Sites?

In a Cre8asite Forums post, a user asks an important question for a link building campaign: how do you get links from .edu sites? As you know, .edu sites have a higher inherent trust and as such can help boost...

The Life Time Value of Links Based on Google Webmaster Central

Ever since Google expanded Webmaster Central to include a link analysis tool, we have been collecting the raw data to analyze for later purposes. Last month, we saw some February and March link data. This month, let's look at...

Matt Cutts of Google on Paid Links Again

It is 2007 and we have yet to have the big debate on paid links this year. Matt Cutts of Google has changed that with his dual post on how to report paid links and hidden links. Let me quickly...

Is a Paid ROS Link Benefital or Not?

An interesting WebmasterWorld thread discusses whether a paid run of site link (ROS) is benefital or not. The thread points out some variables that may impact how the search engines will react to the ROS link. Age of site Size...

Google Link Update in Count Only - Actual Links Coming Soon

Yesterday I reported a Google Link Update Within Webmaster Central's Link Tool but I did not dig deeper. Vanessa Fox of Google Webmaster Central left a comment explaining that this is just an update in the number of links reported....

The Power Of Digg In Link Building

A Cre8asite Forums thread asks "But Is The Traffic Any Good?" Meaning, is Digg or social media traffic, quality traffic? Administrator, projectphp, explains that it is a huge benefit for a site selling ads based on a CPM basis. I...

Feedback & Suggestions For Google's Link Analysis Tool

Google released a Link Analysis Tool this Tuesday and the forums have had a couple days to digest the tool. I went through many of the forums and gathered all the feedback I can find in terms of suggestions to...

Yahoo! Site Explorer Wants You To Show Off Your Links With Badges

Yahoo! Site Explorer, Yahoo!'s Webmaster tool that details your index count and link count for your pages and site, has released badges. These Yahoo! Site Explorer Badges can be placed on your site to promote how many links you have...

Google Bombs Defused? Google Updates Link Analysis Algorithm

Matt Cutts and team wrote at the Google Blog that they have minimized "the impact of many Googlebombs" by "improving our [Google's] analysis of the link structure of the web." They then go into the history of the Googlebomb and...

SEO's Force Wikipedia to Add Nofollow Back To Wikipedia Links

A Cre8asite Forums thread reports that Wikipedia has added nofollow attributes to all the links within the English Wikipedia. Joost had the scoop sharing that due to the most recent SEO contest, the founder, Jimbo Wales, has ordered that the...

Brett Tabke Asks For Practical Experience With "Domain Age"

Brett Tabke, founder of WebmasterWorld, created a thread at WebmasterWorld (1) placing the age of a domain a top five factor in Google rankings and (2) asking for hands on advice on what this exactly means. Here is Brett's post:...

Linking Building Strategies for 2007

Last year we had our Traffic Building - Link Building for 2006 and I have spotted a thread that asks about link building strategies for 2007. The thread is at Search Engine Watch Forums where link building queen, Debra Mastaler...

Do Larger Web Sites Require More Links Than Smaller Sites To Rank Well?

Cre8asite Forums moderator EGOL created an excellent thread at Cre8asite Forums saying, he has seen on a relatively small sample, that sites with an equal number of inbound links but different number of pages on the site itself makes a...

Google Discusses Link Building Strategies

A late Friday post at the Google Webmaster Central blog named Building link-based popularity sparked a ton of discussion over the weekend at WebmasterWorld. The WebmasterWorld was named "It's Official: Google Discounting Reciprocal Link Exchanges" by martinibuster to spark some...

Yahoo! Site Explorer Showing an Influx of Links?

A DigitalPoint Forums thread reports by several members that they have recently noticed a huge increase in the reported number of links by Yahoo's Site Explorer. Reports such as from 6,000 links to 15,000 links. I am not sure if...

Search Pulse 5: Google Maps Bug, PageRank Update, 8th BDay, Links, Matt Cutts, Daniel Read, Ask.com, adCenter, Apax, & More

The fifth edition of the Search Pulse has now been archived. We had two special guests on this show. Matt Cutts from Google came on two discuss what he would ask a Google engineer if he was an SEO and...

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