Entries from Search Engine Roundtable tagged with 'doubleclick'

Big ad news today from Google, they have officially made a big push into display ads through DoubleClick ad network they acquired a two years or so. The DoubleClick ad network will be directly integrated into AdWords. This expands the...

Posted on September 18, 2009 8:12 AM

Some of the Google AdSense ads have recently been served and tracked via DoubleClick. Here is a picture of me with my mouse over a Google AdSense ad from my personal blog. As you can see, the tracking URL is...

Posted on December 8, 2008 8:01 AM

Yesterday Google announced that they will utilizing the DoubleClick cookie-based tracking technology to bring more targeted ads and better targeting features to adveristers. You can read most the blog and news commentary via Techmeme. The features are simple: Frequency Capping...

Posted on August 8, 2008 8:13 AM

As discussed last week, the Google Affiliate Network is starting to surface. In an email sent to selected individuals, Google announces the debut of the affiliate network: Google Affiliate Network, formerly DoubleClick Performics, is pleased to unveil a refreshed ConnectCommerce...

Posted on July 8, 2008 9:33 AM

After Google finally acquired DoubleClick the controversy of Google now officially owning an SEM company was a reality. DoubleClick owned Performics, a company that sells SEM services, including SEO and PPC. Yes, a major conflict of interest. Google, officially announced...

Posted on April 3, 2008 8:04 AM

Google's proposal to acquire DoubleClick received the EU's approval yesterday and Google closed out the acquisition of DoubleClick yesterday. They now officially own DoubleClick and all that comes with it. A WebmasterWorld thread has discussion about the acquisition. Most in...

Posted on March 12, 2008 8:18 AM

In April, Google announced its plans to acquire DoubleClick for $3.1 billion. A month later, that acquisition was contested and reviewed by the FTC. At that point, Google was confident that the deal would withstand scrutiny. Fast-forward to December, and...

Posted on December 21, 2007 9:02 AM

In April, Google announced its plans to acquire DoubleClick and was already faced with some challenges by its competitors. In May, the Federal Trade Commission started looking into those claims. While Google was confident that this acquisition would "withstand scrutiny,"...

Posted on November 15, 2007 9:09 AM

A New York Times article says that Google will be investigated for its $3.1 billion dollar acquisition of DoubleClick to see if the company has violated any antitrust laws. Last month, Google acquired DoubleClick for $3.1 billion and was challenged...

Posted on May 29, 2007 10:04 AM

This morning, Yahoo will officially announce an acquisition of Right Media which rival's Google's acquisition of DoubleClick. Danny discussed the purchase on Search Engine Land, saying that they purchased these outside companies because their own internal ad networks weren't good...

Posted on April 30, 2007 9:15 AM

Friday's announcement of Google's acquisition of Doubleclick has created a storm of posts in a variety of forums about the challenges this acquisition will pose to competitors and Google AdSense and AdWords publishers. A DigitalPoint Forums user asks how the...

Posted on April 16, 2007 9:50 AM

In one of Google's costliest acquisitions, on Friday, the Google blog announced (as did the Google AdSense Blog and the Google AdWords blog) that they were acquiring the DoubleClick online advertising firm for $3.1 billion. A WebmasterWorld thread discusses the...

Posted on April 16, 2007 9:28 AM