Entries from Search Engine Roundtable tagged with 'ctr'

So, you want to keep a great Google AdWords quality score. What do you need to consider in your ads? AdWordsPro.Sarah tells us in a Google Groups thread. There are six things to consider. CTR: The higher, the better. Account...

Posted on June 20, 2008 9:44 AM

Your Google AdWords display URL may impact your AdWords quality score, but to what extent is the question? A Google Groups thread has discussion on the topic, where AdWordsPro.Jordan, an official Google representative, says that it may have an impact....

Posted on May 14, 2008 8:13 AM

Loren Baker reports at Search Engine Journal that copy that stands out from the crowd gets higher click through rates. He explains that a campaign which utilized ASCII art (e.g. //~vw^v^vw~\\ and the like) got a 50% higher CTR than...

Posted on April 23, 2008 7:17 AM

A WebmasterWorld thread asks how well you're doing on your Google AdWords advertising campaign. What's your highest CTR? One forum member says that he had 7% and after split-testing ads, got a 12% CTR. Others have actually seen 20% CTR....

Posted on January 16, 2008 9:51 AM

Barry Welford presents an interesting question, one that has been highly debated in the past, on Cre8asite Forums: I am getting the distinct feeling based on traffic to my websites that clicks on particular entries in SERPs are being weighted...

Posted on October 19, 2007 9:45 AM

An advertiser at Cre8asite Forums has a dilemma. The user has two different sites for the same business: a .co.uk and a .com. There is a PPC campaign currently focusing on the .com site. The .co.uk site is performing better...

Posted on September 6, 2007 9:28 AM

A DigitalPoint Forums member suspects that if there are no changes performed on any given ad campaign, the ads will drop off the first page and perform progressively worse over time. He wonders if anyone else has run into a...

Posted on August 28, 2007 9:10 AM

Rand Fishkin made an interesting comment on ad optimization in a recent blog post. At the bottom of his post, he adds: high CTR doesn't always mean better conversions, though there is often some correlation This quote was then taken...

Posted on July 19, 2007 10:02 AM

Say you have a campaign and consistently see click-through-rates of 10% over a long period of time. Can you use that data to accurately predict whether the same thing will occur in the future? This question is being asked and...

Posted on July 5, 2007 9:18 AM