Entries from Search Engine Roundtable tagged with 'cpc'

Earlier this week, Reuters said that Google has announced technology to provide brand images on cell phones. In other words, based on a user's query, they'll be provided with some sort of image advertisement that has been scaled to fit...

Posted on April 25, 2008 9:25 AM

A Google AdWords advertiser at WebmasterWorld reports that he used to pay $0.15 per click on his ads but recently his quality score forced him to up the price of his AdWords ads to $10. He'd like to know if...

Posted on March 28, 2008 9:22 AM

A WebmasterWorld forum member is advertising his $19 product on Google AdWords. When the CPC for his ads was $0.05, he was doing phenomenally well. Now, the CPC has gotten much higher due to competition and the ROI is just...

Posted on December 18, 2007 9:26 AM

As you know, Google is now trying something called placement targeting. On a Search Engine Watch forums thread, moderator Discovery goes into the implications of this change. CPM is just to easy for advertisers to inflate CPM numbers without any...

Posted on November 12, 2007 9:54 AM

The Inside AdWords blog announced two changes to site targeting yesterday: placement targeting (targeting precise subsections of websites) and CPC bidding for placement targeting. A few questions popped up on forums about the changes this will bring, and AdWordsAdvisor chimed...

Posted on November 9, 2007 9:05 AM

A WebmasterWorld thread discusses strategies about what you would do if you started advertising with a brand new keyword in Google AdWords. Are you compelled to pay a lot per click at first or start your bids low? The responses...

Posted on October 30, 2007 9:53 AM

A few weeks ago, we reported that the "promotion algorithm" for Google AdWords is changing. Instead of using the actual CPC, Google will use the maximum CPC. Similarly, as Barry reported on Search Engine Land, Microsoft is following suit. AussieWebmaster...

Posted on October 4, 2007 9:27 AM

WebmasterWorld members have spotted that the Google ad placement formula is now in effect. The Google AdWords blog confirms this. To recap, the key change to the formula is how we consider price. Like the formula used for ranking ads...

Posted on August 24, 2007 8:15 AM

A reminder that if you want to receive a credit and join the class action lawsuit against Google. You can earn part of the $60M pot 'deserved' to Google AdWords advertisers who feel they have received "invalid clicks." To submit...

Posted on August 3, 2006 8:39 AM

A Search Engine Watch Forums thread begs the question, can the price increases seen at Google AdWords have an impact on the prices at other PPC engines, such as Yahoo! Search Marketing? The logic behind the question is that while...

Posted on August 3, 2006 7:40 AM