Entries from Search Engine Roundtable tagged with 'cpa'

Google launched their Pay Per Action ads a little over a year ago. Since then they have tried expanding it and marketing it to publishers and advertisers. We have extensive coverage of the Google Pay Per Action product at this...

Posted on June 17, 2008 7:50 AM

The Inside AdWords blog announced a new CPA bidding product yesterday called Conversion Optimizer. The tool is intended to "help you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding...

Posted on September 25, 2007 9:35 AM

Google's referrals 2.0 ads, also known as Pay Per Action or Cost Per Acquisition ads have gone offline for a 24-hour period over the weekend. First reports actually came from a WebmasterWorld thread on Friday, August 3rd at 9:31 AM...

Posted on August 6, 2007 7:54 AM