Entries from Search Engine Roundtable tagged with 'campaign'

Have you ever wanted to import a Google AdWords campaign to Yahoo Search Marketing but didn't know how? You do now, thanks to Discovery, who wrote an excellent guide on Search Engine Watch Forums. On the Yahoo Search Marketing end,...

Posted on November 26, 2007 6:58 AM

WebmasterWorld members have experimented with the Google AdWords Campaign Optimizer tool and have offered some feedback regarding the tool. Some users are finding that the tool does not perform, instead offering a message saying that the tool is "unable to...

Posted on August 27, 2007 9:09 AM

Say you have a campaign and consistently see click-through-rates of 10% over a long period of time. Can you use that data to accurately predict whether the same thing will occur in the future? This question is being asked and...

Posted on July 5, 2007 9:18 AM

A Search Engine Watch Forums member is frustrated with the amount of time and energy required to optimize his PPC campaigns on Google, Yahoo, and MSN. He had come to the Search Engine Watch Forums to get advice on where...

Posted on July 4, 2007 8:38 AM

A number of people are reporting that Google has implemented an AdWords Campaign Optimizer tool. We were first alerted to this on the Search Engine Roundtable Forums, where PPCblogger kindly provided us with some detailed screenshots of the tool in...

Posted on June 28, 2007 10:53 AM

A relatively new Google AdWords advertiser who has revived an older campaign ran into a few problems and sought some answers in the High Rankings Forum. How does Google measure quality score? What data is used to determine the position?...

Posted on June 13, 2007 10:19 AM

According to Brent in the Search Engine Roundtable Forums, Microsoft adCenter is now providing more information into why they are rejecting keywords. Some of the reasons are: Too much ad text (keyword parameter use exceeds character limits) Landing page content...

Posted on June 11, 2007 9:37 AM

An interesting poll is in its infancy at DigitalPoint Forums but a trend is already emerging. The poll asks: what are the most important elements of your AdWords campaign? So far, Keyword Research and Landing Pages. The discussion brings forth...

Posted on May 30, 2007 9:15 AM

Advertisers should know the importance of maximizing their presence online with the least amount of cost, but to do that, they need to effectively measure the success of their campaign. How long does that take? A Cre8asite Forums thread brings...

Posted on May 25, 2007 10:35 AM

A Google AdWords advertiser on DigitalPoint Forums mentions that his landing pages -- which he uses specifically for AdWords (thus far) -- have been creeping up in the search results, and he feels that the additional clicks are interfering with...

Posted on May 8, 2007 10:29 AM

A Search Engine Watch Forums member asks if there is any effect of two similar campaigns placed in a single Google AdWords account. The user asks: I have heard that if I place two similar campaigns, for example, Spa Company...

Posted on April 9, 2007 8:03 AM

A WebmasterWorld member asks if there is a difference between AdWords campaigns that are marked as "Paused" or as "Disabled" in the API. Is there any difference between status 'Disabled' and 'Paused' besides that paused ads are still visible in...

Posted on April 5, 2007 8:15 AM

AussieWebmaster at Search Engine Watch Forums records an email sent to him from Microsoft about a new ad campaign they have launched October 27th to "promote Microsoft Live Search." Here is the email; I wanted to make you aware of...

Posted on October 30, 2006 7:04 AM