Entries from Search Engine Roundtable tagged with 'broad match'

A fairly basic but confusing question in the pay-per-click auction space of search advertising is often around the topic of match types and the auction around it. One question asked at a Google Groups thread asks if I am bidding...

Posted on November 3, 2008 7:49 AM

A WebmasterWorld member is having difficulty understanding how and why she's seeing an overlap of broad match terms within her campaigns overall. She explains that broad match is "kick[ing] in for a more generic term, when the specific term is...

Posted on April 15, 2008 9:58 AM

Let's say you're performing a campaign on Google AdWords and you have similar search terms -- for example, some with broad match and some with exact match for particular queries. Say, for example, that one of your searches is for...

Posted on March 26, 2008 10:05 AM

WebmasterWorld members are a bit frustrated with broad match keywords since advertisers are complaining that the wrong ads are being delivered by desired keyword phrases. Some comments regarding broad match come from a member who is particularly peeved: Broad match...

Posted on September 25, 2007 9:16 AM

In a WebmasterWorld thread, an advertiser is concerned at the way Google is handling some of his AdWords keywords. It appears that Google AdWords is serving customers with a common denominator keyword even though the customer did not actually bid...

Posted on June 19, 2007 9:15 AM