Entries from Search Engine Roundtable tagged with 'brands'

Google Confirms Algorithm "Change" But Down Plays Brand Push

About a week and a half ago, there was the start of discussion around Google's brand push in the algorithm. Some people started noticing that for some queries (mostly generic queries), more "big brands" were showing up in the search...

How Do Big Brands Do Link Building?

The small folk wonder how the bigger brands succeed at their link building efforts. In a big corporation, it would take jumping through a lot of hoops to get the correct managers to sign off on link building approval, especially...

Google: The Most Popular Brand (for Three Years Straight)

CNet News reports that Google is the best brand -- once again -- for the third year in a row, according to a market research firm. Google's brand, according to the data (which is calculated based on interviews and financial...

Why Don't Big Brands Have Good Search Engine Optimization?

The SEM Insights blog discusses four reasons why big brands don't have good SEO. They are: Requirement: ease of maintenance: Therefore, they may not be using CMSes that are SEO friendly. Requirement: personalization and tracking: They need quantifiable results, but...

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