Entries from Search Engine Roundtable tagged with 'bluelithium'

Yahoo! Acquires BlueLithium, a Behavioral Ad Firm

Yesterday, Yahoo announced that it had purchased BlueLithium, a behavioral-targeting ad network, for $300 million. What is BlueLithium, you ask? BlueLithium is a three-year-old company whose technology tracks consumer behavior as users move from site to site, allowing businesses to...

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