Entries from Search Engine Roundtable tagged with 'behavioral targeting'

Eric Lander wrote an interesting post over at Search Engine Journal about a "flaw" in Google's behavioral targeting. Here's an example: First, do a search for "florida ford dealers" and look at the sponsored results. Everything looks fine and there...

Posted on October 29, 2007 10:10 AM

Yesterday, Yahoo announced that it had purchased BlueLithium, a behavioral-targeting ad network, for $300 million. What is BlueLithium, you ask? BlueLithium is a three-year-old company whose technology tracks consumer behavior as users move from site to site, allowing businesses to...

Posted on September 5, 2007 9:53 AM

A Reuters article that was covered by Barry at Search Engine Land goes into Google's decision that it is not ready to behaviorally target ads to its users. There is, right now, the ability for Google to personalize ads based...

Posted on August 2, 2007 9:28 AM