Entries from Search Engine Roundtable tagged with 'advertising'

Yesterday, Microsoft showed off new forms of advertising, including demographic targeting and ads in video clips, according to Forbes. Some of the proposed ad changes include targeting advertisements around key ideas rather than hundreds or thousands of keywords. The ads...

Posted on February 7, 2008 8:15 AM

Kevin Heisler of Search Engine Watch and I crossed paths on Monday night at a NYC Advertising Meetup. (Unfortunately, we didn't actually see each other.) But Kevin blogs about what they discussed, which includes bar codes on print ads (which...

Posted on January 30, 2008 9:32 AM

An advertiser at Cre8asite Forums has a dilemma. The user has two different sites for the same business: a .co.uk and a .com. There is a PPC campaign currently focusing on the .com site. The .co.uk site is performing better...

Posted on September 6, 2007 9:28 AM

Yesterday, Yahoo announced that it had purchased BlueLithium, a behavioral-targeting ad network, for $300 million. What is BlueLithium, you ask? BlueLithium is a three-year-old company whose technology tracks consumer behavior as users move from site to site, allowing businesses to...

Posted on September 5, 2007 9:53 AM

Greg Sterling over at Search Engine Land posts a startling (but not surprising) report that internet ad spend will surpass traditional media ad spend by 2011. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and...

Posted on August 8, 2007 10:10 AM

Yahoo has bought a stake in Tyroo, an online advertising agency in India, according to InfoWorld. The article says that approximately 35 to 50 percent of the company was acquired for an undisclosed amount of money. With this move, Yahoo...

Posted on July 19, 2007 8:52 AM

Say you have a campaign and consistently see click-through-rates of 10% over a long period of time. Can you use that data to accurately predict whether the same thing will occur in the future? This question is being asked and...

Posted on July 5, 2007 9:18 AM

A Search Engine Watch Forums member is frustrated with the amount of time and energy required to optimize his PPC campaigns on Google, Yahoo, and MSN. He had come to the Search Engine Watch Forums to get advice on where...

Posted on July 4, 2007 8:38 AM

A WebmasterWorld thread calls attention to a recent PC World article that states that Google will soon integrate AdSense into Google Maps, "meaning some push-pin graphics used at the maps site could be turned into mini-advertisements." This has not been...

Posted on June 6, 2007 9:22 AM

An interesting poll is in its infancy at DigitalPoint Forums but a trend is already emerging. The poll asks: what are the most important elements of your AdWords campaign? So far, Keyword Research and Landing Pages. The discussion brings forth...

Posted on May 30, 2007 9:15 AM

How many times does an advertiser need to be reported before Google takes appropriate action about advertisers who are trying to cheat the Google AdWords system? In a WebmasterWorld discussion, an advertiser is fed up because he has discovered his...

Posted on May 8, 2007 9:55 AM

A Cre8asite Forums member references a Google Groups thread that suspects that Ask.com is trying to promote its search engine by running AdWords campaigns on Google for a user's own business. On Cre8asite, the member says: Ask.com is paying "partners"...

Posted on April 6, 2007 11:00 AM

In the Cre8asite Forums, moderator skore reports the findings that ads are coming to Reddit. He refers to their blog: Part of the reason reddit was acquired was so that eventually it could be used to sell advertising. We wanted...

Posted on March 30, 2007 9:20 AM

AussieWebmaster at Search Engine Watch Forums records an email sent to him from Microsoft about a new ad campaign they have launched October 27th to "promote Microsoft Live Search." Here is the email; I wanted to make you aware of...

Posted on October 30, 2006 7:04 AM