Entries from Search Engine Roundtable tagged with 'ads'

A forum member pointed us to a Yahoo ad Library which entitles you to an on-demand banner advertising solution. You can choose ad templates and customize them for your company and service and then choose a publisher you want to...

Posted on June 12, 2008 9:54 AM

United States ISP Charter Communications announced that it will start looking at your surfing behavior to find you relevant ads. While continuing to deliver the same fast and reliable Internet service you’ve always received, innovative new technology in the field...

Posted on May 15, 2008 9:29 AM

Earlier this week, Reuters said that Google has announced technology to provide brand images on cell phones. In other words, based on a user's query, they'll be provided with some sort of image advertisement that has been scaled to fit...

Posted on April 25, 2008 9:25 AM

Earlier, we announced that Google has begun testing video ads in the search results. It seems that Google's interest in video is far from over. Google is now pushing AdSense for video. This video explains: Reuters explains that Google has...

Posted on February 22, 2008 9:43 AM

Yesterday, Microsoft showed off new forms of advertising, including demographic targeting and ads in video clips, according to Forbes. Some of the proposed ad changes include targeting advertisements around key ideas rather than hundreds or thousands of keywords. The ads...

Posted on February 7, 2008 8:15 AM

Mobile web advertising is the next big thing, according to a Reuters report on a speech by Eric Schmidt. Forrester suggests that mobile advertising will only be less than $1 billion by 2012. But Schmidt disagrees, citing that the mobile...

Posted on January 28, 2008 10:26 AM

A Search Engine Watch Forums thread is discussing if some companies are taking vanity search ads too far. Typically, the vanity search ads companies should own are for their own name and domain name. But some are going further. Some...

Posted on January 23, 2008 7:01 AM

Microsoft and Facebook are new best friends. According to a Wall Street Journal article, Microsoft has invested a considerable sum of money -- nearly $250 million -- to provide advertising on the coveted social platform. Microsoft Corp. agreed to invest...

Posted on October 25, 2007 9:20 AM

A DigitalPoint Forums thread shows an ad for Digital Point Coop Network. The network is now a controversial ad network, because it can be used to try to influence the search results. In any event, a DigitalPoint Forums thread has...

Posted on September 24, 2007 7:28 AM

Andy Beal did an incredible writeup on Google's newest ad venture, gadget ads. As Andy has written, these are interactive ads that can be built in numerous ways and support CPC and CPM pricing. Google Gadget Ads are designed to...

Posted on September 19, 2007 10:40 AM

WebmasterWorld moderator pageoneresults reports that Google AdWords now has a mobile ads help page. In the first question, information relating to the program is shared: Why are my text ads running on mobile phones? If your text ads are eligible...

Posted on September 12, 2007 7:20 AM

NewKidOnTheBlock, is asking some excellent questions at Search Engine Watch Forums. His newest question is that he's wondering if it's worth targeting your PPC ads by specifying a minimum cost of a product within the ad copy so that you...

Posted on August 29, 2007 9:10 AM

Let's say you're managing a pay per click campaign for an American client and you live in Canada. You need to get a good idea of the American competition on Google. One problem: you're only seeing ads targeted to your...

Posted on June 21, 2007 9:34 AM

Moderator: Jeffrey K. Rohrs, VP Agency & Search Marketing, ExactTarget Panelists: John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing James Colburn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft Tom Leung, Product Manager, Google, Inc....

Posted on June 5, 2007 6:14 PM

I have been reporting about the Ask.com Algorithm campaign at Search Engine Land for a couple months now. You can read some of my coverage at Now Starring: The Algorithm - Ask.com To Focus On Ranking System In New TV...

Posted on May 23, 2007 7:26 AM

According to a WebmasterWorld Forums discussion, Google will be trialing out television advertisements in a move intended to "improve user experience and bring value to advertisers." At Google, we are constantly looking for ways to improve user experience and bring...

Posted on April 5, 2007 8:02 AM

Yesterday at Search Engine Land I reported Search Engines Do Not Have To Display All Ads Says Court based on Eric Goldman's post named Search Engines Defeat "Must-Carry" Lawsuit--Langdon v. Google. In short, a court ruled that Google and other...

Posted on February 28, 2007 7:45 AM

Via a DigitalPoint Forums thread a user points to his blog post that says he spotted an ad on this page for Gmail that is in the form of a video ad. As you can see from the screen capture,...

Posted on February 27, 2007 7:34 AM

In a generous move by Google, the Adsense team has offered to help optimize Adsense ads for some webmaster sites. The Adsense team has sent out some invitations this past week to some people for improving their ads performance. The...

Posted on January 11, 2007 12:48 PM

Ever since Yahoo! took a stance against images near their contextual ads, it has appeared Google has done the same. Many threads discussed that Google no longer felt it was acceptable to put images near the ads, because they unfairly...

Posted on December 14, 2006 7:21 AM

I just visited WebmasterWorld and I see for the first time ever, a banner ad, animated nonetheless, at the top of the page. The banner is promoting their PubCon in Vegas, and rotates images of sponsor logos. At this point...

Posted on October 12, 2006 11:28 AM

Yesterday was a pretty good day, of the three Google questions we posted, three were answered. (1) We asked why do some ads match between web search and map results and some don't. AdWordsRep responds: Google Maps is part of...

Posted on August 2, 2006 7:22 AM