A Search Engine Watch Forums thread has a member complaining that after he signed up with Microsoft adCenter, he noticed his site was removed from the Live Search index. For those that do not know, adCenter is the search ad...
A Search Engine Watch Forums thread has a member complaining that after he signed up with Microsoft adCenter, he noticed his site was removed from the Live Search index. For those that do not know, adCenter is the search ad...
It seems like you can now request to join the pilot Microsoft ContentAds program as a publisher. Currently, there was really no public method to request to show Microsoft ContentAds, via the adCenter content network, on your site. But now,...
Like most PPC campaign systems, there is a default cap at how many keywords, ad groups and so on you can have per account. Microsoft adCenter has their limits to: Keywords: 10,000 per adGroupAds: 20 per adGroupKeyword Account Limit: 100,000...
A WebmasterWorld thread says Microsoft is inviting some adCenter advertisers to beta test a new ad editor. The acronym for this product is ACE, standing for adCenter Editor (Beta). According to the member in the thread, it appears to be...
A WebmasterWorld thread reports that several Microsoft adCenter advertisers are recently unhappy with the quality of traffic they are seeing from adCenter. The conversion rates on adCenter, as reported by a few advertisers, has been as low as ever. WebmasterWorld...
Good news adCenter advertisers, Microsoft has finally fixed the broken dynamic keyword feature in adCenter. We first reported the news back on February 21st, but even then it was an issue that was fairly old. But it should now be...
Microsoft adCenter has allowed dynamic keyword insertion pretty much since they officially launched the program. But for a while now, the keyword insertion feature has not been working properly. A WebmasterWorld thread asks if the feature has been fixed yet....
On January 7th, we asked you to vote on the most improved PPC program of 2007. Your votes are now all in and I wanted to share the 76 responses. Overall, most of you felt Yahoo Search Marketing was the...
A WebmasterWorld member is disgruntled with Microsoft adCenter. Ever since his ads were optimized, adCenter stopped displaying them. He writes: I have been running some campaings for 2 months. When I started optimizing bids my ads stopped being shown on...
WebmasterWorld moderator, Receptional, says in a WebmasterWorld thread that Microsoft has invited him to participate in the adExcellence accreditation program in the UK. It seems like it was just launched, however we did expect an adExcellence UK launch in 2007...
Last month, Microsoft announced an adCenter Excel 2007 plugin. Well, boys and girls, it's finally a reality. The Microsoft adCenter Excel Add In is ready to download. Note that it's a beta version as Microsoft continually improves on the product....
A member posted a thread at WebmasterWorld in the Microsoft adCenter forum asking how he can advertise in the German market with adCenter. Guess what? You can't, not just yet. However, adCenterEU, the official Microsoft representative in the European market,...
Interested on getting some cash? Well, you may be able to with the new MSN adCenter Affiliate Program. For every advertiser you refer to adCenter, you'll get a percentage of their signups. Cool. It may help others too, as some...
Yesterday, both Google AdWords and Microsoft adCenter had reported issues with logging into their respective advertising consoles. The first Google AdWords issues were reported at WebmasterWorld last night at 7:40pm (EST). Similar issues were reported with the AdSense console at...
Microsoft announced a new feature that advertisers can use make their search marketing ad management easier with Microsoft adCenter. The tool is an adCenter add-in for Excel. It will allow you to: Easily extract keywords from any website, just by...
A WebmasterWorld thread has a great run down of the frustration many search marketers have to deal with when it comes to advertising with Microsoft adCenter. The user interface within the advertising console clearly frustrates most search marketers. They say...
Microsoft adCenter announced that it has new features for campaign management, including immediate editorial feedback on ads and keywords, a daily budget for campaigns, campaign importing tools that are compatible with AdWords Editor, and reporting access, among other nice features....
There are unconfirmed reports from DigitalPoint Forums that Microsoft is going to upgrade adCenter soon to support daily budgeting. Currently, I believe, adCenter only has a way to set a budget at the month level. You can supposedly set a...
In May, Barry reported that MSN adCenter would be offering an accreditation program. At this time, it's only available in beta to customers residing in the US, according to adCenterEU. By the end of this year, it will also be...
On WebmasterWorld, a number of webmasters have seen an abnormal number of clicks from Microsoft's IPs since August 1st. Interestingly enough, the clicks are going to PPC links and not organic links, so it's not simply a spider. A number...
Search Engine Watch Forums member Discovery shares an email he received from Microsoft. In the email, there are a number of features that will enhance adCenter: Save time with fast and thorough editorial reviews for new ad groups. Create campaigns...
adCenterEU has updated us on the adCenter bulk import draft problem, saying at a WebmasterWorld thread that the problem will be resolved in a "month or so." Microsoft will be adding new functionality to make it easier and quicker to...
In the Copyright & Trademarks: What SEMs Should Know session from SES San Jose last week, adCenter announced they have a new policy on how they will be handling trademark complaints. Instead of them being the go between, between affiliates...
I reported this the other day at Search Engine Land, Microsoft Content Ads To Open To All US Advertisers August 29. In short, Microsoft is opting in all US advertisers into their content network (i.e. ContentAds). The only way for...
adCenterEU confirmed in a WebmasterWorld thread that in the next "couple weeks" they should have an announcement regarding fixing the issue with the draft setting after conducting a bulk import in adCenter. The problem, as summarized in the thread: Loving...
If you notice dashes in the place of the numbers in your adCenter statistics reports, then no need to worry. In a WebmasterWorld thread, adCenterEU explained that the dashes represent that there was a timeout failure between the reporting and...
Has anyone created any campaigns in MSN adCenter but all keywords and ads are still "pending?" That's what happened to one guy at WebmasterWorld. According to him, the "editorial review [appears to be] grinding to a halt." adCenterEU confirms his...
Yesterday, Digg made an announcement that it dropped Google as its advertising partner and has chosen to sign a three-year exclusive advertising deal with Microsoft. Search Engine Land quotes Microsoft's Steve Berkowitz about the move: Our collaboration with Digg is...
In June, Microsoft adCenter postponed maintenance, but it appears that it's about to happen. adCenterEU posted on WebmasterWorld, DigitalPoint Forums, and Search Engine Watch Forums about upcoming maintenance to be held on Saturday, July 14. adCenterEU writes: Microsoft adCenter will...
According to the MSN adCenter Blog and werty on WebmasterWorld, Microsoft adCenter has released click quality reports to provide advertisers with more information about received clicks. adCenter has now classified low-quality clicks that will not be billed, which include invalid...
A DigitalPoint Forums thread has a member saying he has been beta testing the Microsoft alternative to Google's AdSense program, named ContentAds. He gave the new contextual ad program, from a publisher's perspective, a great review. To be honest is...
Last week, I reported that Microsoft adCenter was adding negative keywords on the campaign level. This maintenance would have occurred on Saturday, June 23. However, in WebmasterWorld, Search Engine Watch Forums, and DigitalPoint Forums adCenter411 updates the threads to inform...
As I reported yesterday, Microsoft adCenter is adding negative keywords to a campaign level. But a few questions remain. Barry reported on Search Engine Land that adCenter is upgrading more subscribers to the content network on June 28. Advertisers who...
According to reports posted in the Search Engine Roundtable Forums, Microsoft adCenter is expanding keyword management to the campaign level this Saturday. On Saturday, June 23, Microsoft adCenter will upgrade, expanding negative keyword management to the campaign level. This means...
As a result of some questions asked at SMX two weeks ago, the Microsoft adCenter team has clarified its position on trademarks. In a blog post on the adCenter blog, the adCenter team writes: With this policy advertisers are required...
About a month ago we reported that Microsoft adCenter Conversion Tracking Turned Off Automatically. The bug continued to linger and linger. Finally, last night, adCenter411, Microsoft's official adCenter representative, has confirmed they found the issue of the bug and fixed...
According to Brent in the Search Engine Roundtable Forums, Microsoft adCenter is now providing more information into why they are rejecting keywords. Some of the reasons are: Too much ad text (keyword parameter use exceeds character limits) Landing page content...
Moderator: Jeffrey K. Rohrs, VP Agency & Search Marketing, ExactTarget Panelists: John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing James Colburn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft Tom Leung, Product Manager, Google, Inc....
A DigitalPoint Forums thread reports a few webmasters received phone calls from Microsoft adCenter representatives. Both webmasters seemed to have set up accounts in the past, but never fully activated those accounts. One said, I signed up several months back...
I reported this at SES NY but I have now found a thread confirming this at WebmasterWorld. adCenterEU confirmed there will be some type of accreditation program for adCenter managers. Thanks for your interest in the adCenter accreditation scheme. We...
If you are a Microsoft adCenter advertiser, I recommend you login to your account and check to make sure that the conversion tracking part is set to the way you like it. Two advertisers noticed over the weekend that the...
The official Microsoft adCenter representative has confirmed that they are using Intellitxt ads "to drive trial and interest in Live Search itself." Intellitxt is a contextual product that shows ads within the text you are reading for the those keywords...
I hate to say I told you so, but in this case, I told you so. Tamar reported on Monday, Microsoft adCenter Using Matching Criteria Other than Keyword Searches to Display Ads. In that, she explained how the terms and...
Members from Search Engine Watch Forums and WebmasterWorld received troubling information from Microsoft adCenter regarding yesterday's new Terms and Conditions. We're writing to notify you that your Microsoft adCenter Terms and Conditions are updated. The changes take effect on April...
I reported earlier this week that adCenter advertisers noticed a drop in traffic, which we later found out was due to them adding a quality factor to the ads displayed in live.com. Microsoft claimed that "this improvement will ensure that...
Update: The adCenter blog posted that they made an update to the algorithm that ranks the ads. They now take into account relevancy and quality factors such as "content of the ad and landing page, keywords that an advertiser selects...
In the old days of the Pay Per Click management days, you used to hear the phrase - "set it and forget it." Meaning, you set up your pay per click campaign in Google AdWords, Yahoo! Search Marketing and others....
The adCenter blog announced last week that they will be expanding the content network, to allow more Microsoft adCenter advertisers to bid in the content network. The thing is, if you get a notification of your account being upgraded into...
This is funny, remember the huge adCenter overcharge bug a couple weeks ago? Yea, they did refund adCenter advertisers very soon after. I am now spotting reports at the WebmasterWorld thread that they refunded advertisers too much! Well, we were...
There are two separate reports from two different threads that Microsoft adCenter's conversion tracking is inflating their figures. First, what is adCenter conversion tracking? The adCenter Conversion Tracking help says: Converson tracking is a free feature provided by Microsoft adCenter...
The huge adCenter overcharging bug this past Friday was patched towards the end of the day Friday. Microsoft promised to refund all the overcharging that occurred throughout the day in their blog post. After reviewing the threads at DigitalPoint Forums...
digg_url = 'http://www.seroundtable.com/archives/012501.html'; Fixed: The adCenter representative has notified us via the two forums and the adCenter blog that the overcharging has been fixed and that they are now working up a plan to reimburse advertisers. Update: This is...
If you are an advertisers on Microsoft's Live.com adCenter, and you noticed your reports not being updated, you are not alone. A WebmasterWorld thread has details of adCenter reports not updating since 7:00 am EST on February 11th. adCenter411, the...
There honestly has not been much discussion in the various forums about the recently released adCenter beta by Microsoft. There is a thread at Search Engine Watch Forums that calls the new beta more confusing and has slightly more bugs....
Yesterday there was some confusion on if Microsoft adCenter Advertisers Being Forced into Content Network? The official adCenter representative at WebmasterWorld, adCenter411, has replied with more details, to clear things up. A select number of adCenter customers are being migrated...
A WebmasterWorld thread reports that notifications are being sent to advertisers that on January 25, 2007, they will be automatically included in the Microsoft content network. Other members confirmed the email, but I do not have a copy myself. One...
A WebmasterWorld thread reports Microsoft adCenter advertisers receiving emails saying that they may undergo an account audit. I suspect these account audits are random and allow Microsoft to see if there advertisers are complying with their terms of service. The...
A DigitalPoint Forums thread links to a story named Microsoft adCenter can't bill correctly. It goes through how the individual used a $100 promo, ran up a bill of $111 or so and was billed the whole $111 instead of...
A Search Engine Watch Forums thread reports that Microsoft adCenter is inflating the conversion metrics by 30 to 40 percent. Member, PPC, says: For those that track conversions at MSN, does anyone else see inflated numbers? MSN consistently reports 40-50%...
A WebmasterWorld reports that Microsoft's adCenter PPC product has a very delayed reporting engine, for about two days now. The official adCenter representative, adCenterEU, explains; I've recieved an alert over night (GMT) that reporting is behind SLA by around a...
Yesterday I reported at Search Engine Land that Microsoft China To Display Baidu's Search Ads. Yes, Microsoft asked Baidu if they would run and manage the ads on their China properties. My reaction and the communities was something like, wait...
A WebmasterWorld thread shows an issue where an advertiser saw his average position drop from position five to position 195.6. adCenterEU, an official Microsoft representative explained that this is indeed a bug in the system and Microsoft is working on...
WebmasterWorld adCenter moderator Receptional, has an excellent post at WebmasterWorld where he goes over tips and common pitfalls you may experience using Microsoft's adCenter. In his detailed and easy to read post, he goes over the editorial process, the acceptance...